When we talk to Byta’s different user groups, themes start to develop.
For example, PRs all over the world express the same frustration. They feel it’s impossible to get music and information out to their contacts in a simple, efficient and consistent way, for each and every campaign.
Generally, this is because they need to jump between multiple services to share music, depending on the level of security each label (or release) is working with. Worse still, some are forced to submit their contact lists to labels for direct delivery to media. We are specifically addressing this issue with our Forward (FWD) feature.
Still, it’s easy to forget all this chaos impacts recipients most.
Those in the media receive so much music from so many different sources, clicking through to multiple services is confusing, if not infuriating. So much so we’ve been told over and over it has a direct impact on recipients’ listening habits.
We are committed to helping PRs win back control over how they work while giving recipients the same control over how they receive. Now it’s time to take that further.
Mailchimp For Mailouts / Byta For Music
The benefits are clear:
- one contact list to manage
- uniformity of design across all mailouts
- share audio in any format and with any security settings
The result is a consistently clean & simple user experience for recipients.
Best part is the integration takes seconds to set up. Adding audio to your mailout is as simple as pasting a little code, as you would a Soundcloud embed or social links.