Damn Good Numbers: Backing Up Your Music with Data & Insights
With Christine Osazuwa
August 31st at 12pm ET / 5pm BST. Live online via Zoom
How do you make the numbers work? Our next guest is Christine Osazuwa, Global Marketing Director of Data & Insights at Warner Music Group. Christine uses numbers for good and believes that business can be an art and art can be a business. What does it mean to oversee and develop a marketing data strategy? How does one identify and break global priority artists by creating benchmarks and KPIs in order to ensure long-term global artist growth? Christine has managed to combine all of her passions, music, marketing, and data into consulting with various music startups, venues, festivals, radio stations and labels, bridging the gap between music, data & business. She will explain how data and numbers are no substitute for a good story & passion (but, you better have some damn good numbers to back it up). Insights will be revealed that can be implemented at every turn while pursuing a career in music or the music industry.
Partnering with Byta.com on this month’s event is Featured Artists Coalition, a not-for-profit organisation, serving a diverse, global membership of creators at all stages of their careers. The FAC is formed by artists, for artists, and they place this ethos at the centre of all they do. We’re also very proud to partner with Measure of Music, founded by Christine – part conference/part hackathon, to provide music industry hopefuls & industry career changers a crash course in music & data with some of the most influential people and companies.
This is a new monthly online event that will be presented in two parts:
- A Workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder, Marc Brown
- An In-depth interview with Christine Osazuwa on using data to identify and accelerate the careers of the next global superstars.
About the Event
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing a fun and insightful Q&A along the way!
#HowWeListen Live: In Conversation will be hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
Key takeaways:
- How data can help you connect the dots of the music industry.
- What artists can do to make an impact & develop a long-term music career
- How to use the numbers to build your story: marketing strategy and audience development
- Tips and advice on how best to manoeuvre the music industry at every level.
- Spreadsheets CAN be your friends. Oh, and pivot tables!
Event Format
#HowWeListen Live (part 1):
The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large scale projects. Some of the topics he will touch on include artists’ teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success.
#HowWeListen In Conversation (part 2):
Each event will feature an in-depth one-to-one conversation. This time the conversation will look into how to work numbers and have numbers work for you with Marc’s guest, Christine Osazuwa, Warner Music Group Global Marketing Director of Data & Insights. There is no substitute for being well organized and using every tool at your disposal. Using numbers for good, to build a story and to develop a career.
Bring a notebook and pen.
About Byta
Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files – reading and writing file metadata, converting file formats and delivering fast yet secure streaming. Enabling everyone to send & receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, their not-for-profit, dedicated to providing musicians and their teams with the knowledge required to move their careers forward.
About Christine Osazuwa
From running street teams to making a music documentary, Christine Osazuwa spent most of her adolescence deeply entrenched in the music industry and went on to receive an undergrad degree in Music Business, followed by an MBA in Marketing and a Masters in Data Science. She managed to combine all of her passions into roles consulting and working with various music startups, venues, festivals, radio stations and labels bridging the gap between music, data & business. Originally from Baltimore, MD, USA, Christine spent 2 years in Stockholm most recently as the Head of Data & Insights for Universal Music Sweden and now calls London home working as the Global Marketing Director for Data & Insights at Warner Music Group, where Christine uses data to identify and accelerate the careers of the next global superstars and co-leads WMG UK’s Employee Resource Group, The Link, for BAME/POC employees & allies. Christine is also the founder of Measure of Music–part conference, part hackathon–to introduce others to the world of music & data.. Oh and pivot tables. She definitely believes in pivot tables.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across 3 continents, Byta enables sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
He has an extensive music business background and considerable digital audio knowledge which have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist owned label during the mid 90s. After working in A&R at the legendary London indie Creation Records, then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over 10 years Marc worked with an impressive list of indie rock luminaries including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.