Byta / byta.com Presents:
#HowWeListen Live: In Conversation with Danny Fahey, Culture & Partnerships Director – Thirty Pound Gentleman
The Power of Art & Culture: Developing Music with Brands, Community & Young Creatives
Tuesday 28th February, 9 am PT / 12 pm EST / 5 pm GMT
(Live online via Zoom)
Our next guest is Danny Fahey, whose life experiences with urban culture, street life, music, fashion and sport have led him to be the Culture and Partnerships Director of Thirty Pound Gentleman (TPG). His uncompromising and unapologetic work with young creators has produced some very successful and original talents in the UK, most notably prolific musician and producer Chunky of Swamp 81, activist, musician and political editor for Dazed and Confused magazine, Gaika, and many other people in cultural spaces who have gained benefit from Danny’s guidance and hard knock style of tutoring. The professional timeline for Danny isn’t linear, and starts in London’s underground during the UK Garage explosion and UK Raps golden era, making his moniker a familiar name in the genesis of UK MC culture, paving the way for all of its commercial potential and future prospects.
Thirty Pound Gentleman delivers cultural and creative experiences and works with brands and companies that put them at the epicentre of subcultures and burgeoning scenes: activating, advocating, and curating with accuracy and honesty. Their work with emerging creatives helps to support the creative economy by providing professional development and real work experience.
#HowWeListen Live: In Conversation is a monthly online event that will be presented in two parts:
- A workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder Marc Brown.
- An in-depth conversation with Danny Fahey about the power of art and culture. The evolution of rap music & recognizing the importance and currency of music creators. How to build your career through partnerships with fashion, sports, events and fine arts.
About the Event
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing fun and insightful Q&A along the way!
#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
- How to add value to culture?
- How does urban culture and creativity in young people align?
- Best practices when marketing Art and Music?
- The significance of Rap going mainstream
- UK subcultures: young people creating community in Urban culture
- Music as currency?
- The relationship and disparity of Sport vs Music
- The importance of community?
- Moving creatives from the periphery to centre stage?
- How to build career partnerships with fashion, sports, events and fine arts.
#HowWeListen Live (part 1):
The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large-scale projects. Some of the topics he will touch on include artists’ teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success.
#HowWeListen In Conversation (part 2):
Each event features an in-depth one-to-one conversation. This time around we have Danny Fahey the Culture and Partnerships Director of Thirty Pound Gentleman (TPG). This conversation will explore the importance and power of art and culture. How does one develop a creative economy through partnerships between marquee brands and creators?
Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.
More about Danny ‘Falz’ FaheyDanny ‘Falz’ Fahey is a creative professional who has been in the fabric of urban culture for more than two decades. The professional timeline for Danny isn’t linear, and starts in London’s underground during the UK Garage explosion and UK Raps golden era, making his moniker a familiar name in the genesis of UK MC culture, paving the way for all of its commercial potential and future prospects. Amongst the first wave of creative professionals in the UK to work in the context of developing work with people on the periphery using methodologies for social inclusion prevalent in the Favelas of Rio de Janeiro, Brazil. He has worked in some of the most challenging environments in the world exploring the power of art and culture and how it inspires social change, Danny has worked in Medellin Colombia, Harare Zimbabwe, Beirut Lebanon, and across Europe and the UK.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden