Byta Presents: #HowWeListen Live: In Conversation Alex Brees: CEO & Founder of un:hurd music
From Local to Global Artist: The Power of Targeted Music Marketing
(A free workshop, interview and webinar for artists and their teams – live online via Zoom)
Tuesday, June 25th – 9am PT / 12pm ET / 5pm BST (UK)
Our next guest is Alex Brees: CEO and Founder of un:hurd music, a Music-Tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns. They “help artists ‘cut through the noise’, develop valuable audiences and become sustainable entities.” Alex is challenging how we think about music marketing. At just 33, he’s not only crafted a remarkable product but also attracted top-tier investors and significant market traction.
From challenges to triumphs, there’s a wealth of knowledge to uncover from Alex’s journey. Prior to launching un:hurd, Alex was a global analyst at Universal Music and worked with the likes of Katy Perry, Lady Gaga and Rich The Kid.
un:hurd music is powerful, seamless music promotion at your fingertips. It offers you the ability to build effective promotional campaigns across all of your platforms that matter. Their technology creates a tailored list of marketing suggestions based on the user’s data and in just a few clicks, one can pitch to playlists, reach new fans on social media and launch a fan hub. Since launching, un:hurd has worked with over 65,000 artists from 129 countries, has raised over £2mil from some of the worlds most influential music investors, been featured as one of Music Ally’s start-ups to watch and has featured on BBC Dragons Den.
#HowWeListen Live: In Conversation is a monthly free live and online one-on-one interview event. Each event features an in-depth one-on-one interview with someone from deep within the music ecosystem by Byta founder Marc Brown.
Key takeaways will include:
- Data-Driven Decisions in Music Strategy
- Paid Ads Strategies for Artists: Why, How, When?
- The Evolution of Music Distribution
- Enhancing Artist and Fan Connections Through Technology
- The Impact of Secure Digital Audio Exchange in Collaborations
- Monetizing Music in the Streaming Era
- Innovations in Music Marketing
- Challenges and Opportunities in Global Music Marketing
- The Role of Artificial Intelligence in Music Creation and Promotion
- Ethics and Privacy in Music Technology
- Future Trends in Music Tech
About the Event
The series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to manoeuvre their way through the music ecosystem better and provide fun and insightful Q&As along the way!
#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
About Byta
Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.
More about Alex Brees:
Alex is the CEO and Founder of unhurd, a Music-Tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns. Since launching, unhurd has worked with over 65,000 artists from 129 countries, has raised over £2mil from some of the worlds most influential music investors, been featured as one of Music Ally’s start-ups to watch and has featured on BBC Dragons Den. Prior to launching unhurd, Alex was a global analyst at Universal Music and worked with the likes of Katy Perry, Lady Gaga and Rich The Kid.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables the sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.