Make Streams Come True: Using Streaming Platforms to Your Advantage with Junior Foster, Deezer
This October 26th at 12pm ET / 5pm BST / 6pm CEST, Byta.com will present our sixth #HowWeListen Live: In Conversation.
What are best practices when working with digital streaming platforms? How do I incorporate streaming into my music marketing plan? What about playlists? Our next guest is Junior Foster, Deezer’s Head of Global Artist Relations. Junior Foster works directly with artists, labels and managers to lead and organize artist marketing campaigns across all major and independent labels. As the key contact for the international artist management community, Junior is responsible for implementing best practices for the entire artist marketing team to ensure the most successful outcomes and results.
Deezer currently has 73 million licensed tracks in its library, with over 30,000 radio channels,100 million playlists, 16 million monthly active users, and 7 million paid subscribers as of January 2019. A powerhouse in the digital age of music streaming – helping people to listen to and discover music all across the globe.
This is a new monthly online event that will be presented in two parts:
- A Workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder, Marc Brown
- An In-depth interview with Junior Foster, from Deezer, will explain how one of the top Digital Streaming Services works with artists and their teams to help ensure stronger results.
About the Event
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing a fun and insightful Q&A along the way!
#HowWeListen Live: In Conversation will be hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
Key takeaways:
- How can Digital Streaming Services (or DSPs) work for you?
- How can a playlist move the needle?
- Playlisting is only part of the turning cog
- Marketing ♥ Streaming / Streaming ♥ Marketing
- DSPs relationship with independent artists
Event Format
#HowWeListen Live (part 1):
The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large scale projects. Some of the topics he will touch on include artists teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success.
#HowWeListen In Conversation (part 2):
Each event will feature an in-depth one-to-one conversation. This time the conversation will look into the world of streaming platforms from the inside out. Have streaming platforms become the new major labels? Can algorithms make you a star? Marc’s guest, Junior Foster, from Deezer, will pull back the curtain and reveal some of the best ways to sustain a career in music with the help of streaming platforms.
About Byta
Byta (“Bee-tah”: the Swedish word for exchange) is unrivaled in taking advantage of the unique properties found in audio files – reading and writing file metadata, converting file formats and delivering fast yet secure streaming. Enabling everyone to send & receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, their not-for-profit, dedicated to providing musicians and their teams with the knowledge required to move their careers forward.
About Junior Foster
Junior brings over 20 years of experience in music and film. Prior to working for Deezer, he held several positions at Sony Records, working on campaigns for a broad range of artists including Foo Fighters, Mark Ronson, Nas, Beyonce and Shakira to name a few. Junior also worked in the film industry for over six years with brands such as Paramount Pictures and Disney. During this time, he also started his own creative marketing agency and worked closely on the creation of creative album artwork such as Pete Tong’s ‘Classic House’ and Wilkinson’s ‘Hypnotic’.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across 3 continents, Byta enables sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
He has an extensive music business background and considerable digital audio knowledge which have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist owned label during the mid 90s. After working in A&R at the legendary London indie Creation Records, then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over 10 years Marc worked with an impressive list of indie rock luminaries including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.