Hand in Hand: The Art of Booking Tours & Artist Management
with Michelle Cable. Live from LA!
Tuesday, 28th June: 1.30pm PT / 4.30pm ET / 9.30pm BST. Live online via Zoom
Free registration: byta.co/hwl-live-michelle-cable
Live music is quickly returning as artists scramble to get back out on the road. In a pre-COVID world, touring was becoming key to monetising a music career. After putting everything on hold for 24 months, “live” has never been more important. What does the future hold? Our next guest is Michelle Cable, founder of Panache Booking and Panache Management. Michelle Cable founded Panache in 1998. Panache has been in the touring industry for over two decades and has always adapted alongside the live music industry as it has evolved. Panache prides itself in its ability to stay independent, resolute, and specifically cater to each of their Artist’s individual needs while helping them have sustainable careers while still maintaining its indie ethos. As both a booking agency and a management company, Panache and Michelle have a unique perspective on helping to guide musicians’ careers, now more than ever.
This is a monthly online event that will be presented in two parts:
- A workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder Marc Brown.
- An in-depth interview with Michelle Cable: She will talk about managing musicians and developing sustainable touring, leading to a long and successful career in music.
About the Event
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing a fun and insightful Q&A along the way!
#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
Key takeaways:
- What role does touring play in developing a career?
- How does an artist book their first gigs?
- How important are festivals, and how do you get booked into one?
- Should I always get paid? Should I ever pay?
- How does an artist find a booking agent?
- What does the future of touring look like?
- What exactly does a manager do?
Event Format
#HowWeListen Live (part 1):
The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large scale projects. Some of the topics he will touch on include artists’ teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success.
#HowWeListen In Conversation (part 2):
Each event will feature an in-depth one-to-one conversation. This time around, from LA, Michelle Cable will talk about juggling two keystones in the music ecosystem- touring and management. How do she and Panache approach advising artists and their teams on how best to manoeuvre one’s way through the ecosystem and develop long-lasting careers in music.
About Byta
Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.
About Michelle Cable
Michelle Cable started Panache as a magazine and a banner for booking and promoting shows. She was just 15-years-old.
Michelle Cable is the founder of Panache Booking and Panache Management. Michelle is currently based in Los Angeles with offices in Michigan & Texas. Panache’s client roster includes Mac DeMarco, King Gizzard & The Lizard Wizard, Le Tigre, Bikini Kill, Ezra Furman, Osees, Aldous Harding, Ty Segall, & SPELLLING.
Panache has been in the touring industry for two decades and has always adapted alongside the live music industry as it has evolved. Panache prides itself in its ability to stay independent and resolute and specifically cater to each of their Artist’s individual needs while helping them have sustainable careers while still maintaining their indie ethos.
Over the last decade, Panache has organised its resources to do charity work, raising hundreds of thousands of dollars for organisations like Planned Parenthood.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
He has an extensive music business background and considerable digital audio knowledge, which have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.