Byta Presents: #HowWeListen Live: In Conversation Nancy Lu: Publicist and Co-Founder of Fancy PR
‘Music Publicity 101: Your Next Release‘
Tuesday, May 28th, 9am PT / 12pm ET / 5pm BST (UK) – Live online via Zoom
Our next guest is Nancy Lu is the founder of Fancy PR, she is a New York City-based entertainment and arts comms specialist with over a decade of experience working with musicians, comedians, indie films, and events. She is a Shanghai-born first-generation Chinese-American with over a decade of publicity experience.
“The democratisation of music making means everyone has the opportunity to make art, but it also means there are a million new songs released every week. That coupled with the restructuring of the digital advertising business and fewer publications means more people fighting for fewer opportunities. As publicists, that means we have to rethink our approach.”
Nancy Lu founded Fancy PR in 2013, managing all aspects of the business in addition to the day-to-day work of a publicist. Her clients are primarily musicians though she has also worked with festivals, comedians, and indie films. She’s helped break artists including The Beaches, Saucy Santana, SOFI TUKKER, MUNA, and more. Nancy is driven by storytelling, exploring the intersection of identity and the arts, and championing underrepresented voices in media. In addition, she is also currently pursuing her MBA part-time at NYU to expand her skill set and network, with an ever-ongoing objective of staying curious.
#HowWeListen Live: In Conversation is a monthly free live and online one-on-one interview event. Each event features an in-depth one-on-one interview with someone from deep within the music ecosystem by Byta founder Marc Brown.
Key takeaways will include:
- The importance of storytelling
- Who to tell your story to: publicity 101
- How to build a career and promote your music
- What things should be in place to promote your music
- Who are the “Gate Keepers”
- Should there be different stories for different mediums
- The difference between releasing a single, EP or full-length album
- The relationship of touring to PR
About the Event
The series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to manoeuvre their way through the music ecosystem better and provide fun and insightful Q&As along the way!
#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
About Byta
Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.
More about Nancy Lu:
Nancy Lu is a Shanghai-born first-generation Chinese-American, New York City-based entertainment and arts comms specialist who founded, in 2013 Fancy PR a boutique entertainment PR agency with a focus on music. Nancy has over a decade of experience working with musicians, comedians, indie films, and events. She’s helped break artists including: The Beaches, UNIIQU3, That Chick Angel, mazie, girli, Will Joseph Cook, Dess Dior, Saucy Santana, SOFI TUKKER, MUNA, FLETCHER, Chelsea Cutler, Peach Tree Rascals, Maude Latour, Blu DeTiger, Stephanie Poetri, Su Lee, Adam Melchor, Confidence Man, Bag Raiders, Miami Horror, Goldroom, Charlotte Cardin, Donna Missal, LANY, SIA.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables the sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.