Who are you?
Where are you based?
Where do you work? What do you do?
I am a Marketing Manager at Believe Digital who offer label services and distribution to independent artists. Within my role I focus on executing marketing campaigns and offer artist/brand development strategies to emerging acts. At the moment I work exclusively with our Urban acts under our in-house label A4Ward.
How do you find new music?
I’ve always been into discovering new music and dabbling into different genres, being able to make my own judgement appreciating music before the hype and influence. I used to be heavily into Soundcloud I would stay on it for hours on end and it essentially launched my career in the music industry. Spotify is now my go-to as it allows me to decide the type of music I wish to discover and it bridges the gap with underground/undiscovered artists and the huge stars. Me and my friends usually compare new music via Instagram and secret links and often go and see acts in the flesh to get a bigger picture.
What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services and why?
I wish I could tell you the last time I listened to a CD – I miss buying blank CD’s and making my own albums. I use streaming services as they offer convenience and discovery on the go.
Where do you do most of your music listening?
Discovering new music motivates me so I often listen to new music whilst I’m at work – I save my favourites and then I tend to digest my new finds on the commute home. We also share our projects at work including regular team updates and new music so we always have something new to listen to across the board genre wise.
How do find and listen to pre-release music?
I have a few friends that also work in the industry so I get to listen to some pre-releases and offer fresh thoughts. I try and keep up with the exclusive releases online on websites like The Fader and Complex releases as well as radio first spins from top Radio presenters/DJ’s like DJ Target, Mista Jam and Annie Mac.
What are your frustrations with listening to music digitally? Any benefits?
Although digital music has an amazing sense of ease in terms delivery and discovering it’s sort of opened up the floodgates and now there is so much music out there it’s so hard to keep up. Who’s hot? Who’s not? Who’s dropped an album? Whos on what playlist? How many monthly stream do they have? The questions go on! This doesn’t affect how I listen to music personally as I prefer to listen without influence but I can see how it influencers others. I’d like to think I’m an A&R scout in my own right (HA) and with all the talent out there I hate that I may be missing somebody great! I must also say I’m not a fan of the advert interruptions either I tried to hold back from subscribing, but I caved. Nothing beats uninterrupted music when you have so much to get through.
How do you keep track of everything you are listening to?
I create my own playlists on Spotify and entertain myself with interesting playlist titles like ‘Damn, we made it’ and ‘Weird AF’. Any pre-released stuff I have is usually on a private link so if i’m into it I’ll usually dig a little deeper on Spotify and Youtube for a better scope.
Do you tip other people off to new music? How?
Definitely, I’m usually the girl with the aux lead pretending I’m a DJ.
Anything you want to “promote”?
I’m going to be working on some great projects this summer so I’d love give A4Ward and the artists on my roster a shout out! Look out for releases from these amazing emerging acts including Tamaraebi, Cassie Rytz, Vianni, GZ Tian, Ghetto Boy, Halia Jack and Just Charlii.