Digital Dialogue

Digital Dialogue is an interview/guest-blog series presented by Byta, and written by friends of Byta. Exploring niche, behind-the-scenes topics within the digital realm of the music ecosystem, Digital Dialogue presents readers with insights into challenges, successes and passion topics in the day-to-day life of those working deep in digital.

Designing AI Tools for Future Generations with Christian Ringstad Schultz (Masterchannel)

Designing AI Tools for Future Generations with Christian Ringstad Schultz (Masterchannel)

Christian Ringstad Schultz

Christian is an entrepreneur and music producer, hailing from Oslo, Norway. He began producing music back in his teens, but during his 20s his interest in business development led him to co-found Masterchannel.ai, where he currently serves as the CEO.

Who are you? Where do you work?

I’m Christian Ringstad Schultz, a 29 year old musician and entrepreneur from Oslo, Norway. I am the CEO & Co-Founder of Masterchannel, a company developing AI tools for automated mastering of music. 

What are you currently listening to? 

I’m currently listening to a lot of deep-house and house mixes from artists such as Nora En Pure and Marsh, as it helps me get in the right mindset when working. 

Give us a small insight into your daily routine? 

My daily routine usually consists of waking up, making a coffee, going to the office and work to make the world a better place for musicians. Luckily I don’t do this by myself, but have an amazing team that keeps on delivering!

Designing AI Tools for Future Generations…

As the new generation grows up in a world filled with cutting-edge technology, it becomes crucial to adapt and design AI tools for music production that align with their needs and expectations. While the music production landscape has transformed significantly since the 80s, the design of tools has not always kept pace. In order to cater to the current status of the industry, where rapid output and high-quality music are paramount, a shift towards simplicity and user-centric design principles is essential.

One of the key aspects of designing AI tools for music production in the modern era is to prioritize simplicity. The complexity of music production software can be overwhelming for newcomers and even experienced producers. The tools designed in the 80s were often built around technical constraints and lacked the intuitive interfaces that today’s generation has come to expect. By streamlining the user experience and removing unnecessary complexity, we can empower a new wave of music creators to explore their creativity without being hindered by the steep learning curve. This means that AI tools should emphasize a user-first approach by prioritizing the user journey and be built to integrate in their creative process. 

To achieve this, AI tools should be designed with a focus on rapid output without compromising quality. The new generation of music creators often seeks, and needs, to produce and release music at an accelerated pace. Therefore, the AI algorithms powering these tools should be optimized for efficiency, allowing users to quickly generate ideas, iterate on their compositions and work with the AI services like a co-pilot. 

This is how we at Masterchannel are building our AI mastering tools. By focusing on simplicity and state-of-the-art quality we allow any kind of musician to understand how to best work with the tool in an efficient way. This provides them with peace of mind that their songs will sound professional enough to be released. This also allows for rapid iterations and that they are able to learn from the process. 

But we also know that musicians today may not want to jump back and forth between a multitude of different services. This is why we have opened up our technology and made it possible for any music platforms, such as distribution platforms, to have direct access to our service. By doing this, we serve the user in a good way by providing them with peace of mind in the platforms they already use and love. In addition, this creates a great asset for the distribution platforms as they can improve the overall quality of releases and generate more revenue, instantly. 

All this leads into how AI tools for music production should be designed, meaning that they should embrace the needs and expectations of the new generation growing up in the digital age. By prioritizing simplicity, focusing on the user journey, and facilitating rapid output with high-quality music, these tools can empower musicians to unleash their creativity and navigate the evolving landscape of the music. And this is what we at Masterchannel are determined to help artists with. 

• Check out AI mastering platform Masterchannel right here.

Thanks for being part of Byta‘s Digital Dialogue series, Christian!