{"id":4610,"date":"2022-10-06T13:19:34","date_gmt":"2022-10-06T13:19:34","guid":{"rendered":"https:\/\/byta.com\/blog\/?p=4610"},"modified":"2023-11-29T04:06:47","modified_gmt":"2023-11-29T04:06:47","slug":"why-creators-are-key-to-improving-the-industrys-metadata-muso-ai","status":"publish","type":"post","link":"https:\/\/byta.com\/blog\/insights\/why-creators-are-key-to-improving-the-industrys-metadata-muso-ai\/","title":{"rendered":"Why Creators Are Key To Improving the Industry\u2019s Metadata & How To Get Them To Engage – Kyran de Keijzer\u00a0(Muso.AI)"},"content":{"rendered":"\n

Who are you? Where do you work?<\/strong><\/h2>\n\n\n\n

I\u2019m Kyran de Keijzer, co-founder and chief product officer at Muso.AI<\/a>. I\u2019m based in Amsterdam. Our team is international and fully remote, working in the US and Ukraine as well.<\/p>\n\n\n\n

What are you currently listening to?<\/strong><\/h2>\n\n\n\n

I\u2019m in one of those nostalgia phases where I add everything I used to listen to into my library. I\u2019m back to \u201870s and \u201880s rock at the moment. I grew up on that stuff. Nic D is the latest, newest pop artist I\u2019m listening to. I found him on TikTok. I’m also back into blackbear a lot. Everything he\u2019s doing.<\/p>\n\n\n\n

Give us a small insight into your daily routine…<\/strong><\/h2>\n\n\n\n

I honestly spend a lot of time in meetings. That can mean guiding strategic development, product design, new tech, or guiding company growth including interviewing and hiring. Our team is spread out and not everyone has a background in the music industry, so I often act as a hub and a resource to team leaders or individuals, finding out what barriers exist and helping get unstuck. <\/p>\n\n\n\n

In that regard, usually, people just need a little extra context. We grew rapidly over the last six months\u2014from about 12 people to close to 50\u2014and there are a lot of nuances to how we manage industry data, how we show it to users, and how we can translate it into a valuable tool for creators.<\/p>\n\n\n\n

The data set is so large. We have an immensely talented team, but not everyone has that understanding that comes from working in the studio for a long time. I can help provide a level of user and industry insight so that company-wide we\u2019re all on the same page with our mission and purpose.<\/p>\n\n\n\n

<\/p>\n\n\n\n

On the future of credit data and getting creators to engage\u2026<\/strong><\/h2>\n\n\n\n

So, I used to be a DJ, like one of those focused crate diggers. In high school, I\u2019d show up every week with 100 to 200 new tracks no one had ever heard before. Oh, you want more rock? Okay, cool. I\u2019ll load your MP3 stick for you. Hip hop? I\u2019ll put that on yours next week.<\/p>\n\n\n\n

Today, I find that I really struggle with discovery. Now, you don\u2019t even search for music. You get fed something that the algorithm thinks you like, and it’s been shown that the algorithm can be very heavily influenced if you have a lot of money. It\u2019s almost like those skinny mirrors you see in stores. Your searches aren\u2019t properly reflecting everything that you’re curious about. They\u2019re being influenced to ensure that you hear or see what others want you to hear and see.<\/p>\n\n\n\n

For me, that makes discovery hard. But that\u2019s a space where Muso.AI can eventually help bring some transparency. There’s a lot of opportunity for the metadata<\/a> we have to drive a new kind of music discovery. Imagine being able to sign up for a daily notification listing all the hip-hop tracks released in the last 7 days that involved a specific songwriter or saw overnight growth in streaming. That\u2019s just one example, but the options are endless. We could escape the algorithms. You can get back to searching within your specific wheelhouse or intention, but you\u2019ll be using data rather than searching through stacks.<\/p>\n\n\n\n

A scenario like that relies heavily on accurate metadata. Right now, with the way the industry data is reflected, it would be impossible. The information is not at all accurate or standardized. That\u2019s another point of frustration we run into\u2014the quality of the industry\u2019s data\u2014but that’s ultimately why we\u2019re here.<\/p>\n\n\n\n

Fundamentally, we want to get that industry metadata<\/a> in front of creatives\u2014to hold up a mirror to what is being credited on their work and to find out if it\u2019s true. We\u2019re not the arbiter or source of truth. The creators are. The people that were in the room recording are. There\u2019s a misconception that we\u2019re going to have the right data when users download the app, but it\u2019s quite likely that we don\u2019t. The fact is, the 50,000 most popular tracks right now don\u2019t have 100% full songwriter and producer credits. It\u2019s much closer to 60-70%.<\/p>\n\n\n\n

The only way to fix that is to get the creators\u2014that includes musicians, songwriters, producers, mixers, engineers, and everyone involved in that recording\u2014to take a look at their credits and see if they\u2019re accurate.<\/p>\n\n\n\n

That\u2019s our whole mission\u2014we want to educate people on the surprising quality of the credit data out there so that they can change it, update it, and make it right in a way that sticks.<\/p>\n\n\n\n

So far, with Muso.AI, we\u2019ve found that the greatest motivator for people to claim and confirm or edit their credits is getting access to cross-platform analytics. We put a lot of energy into Muso.AI\u2019s analytics features for that reason. That\u2019s where some of the nuances I mentioned earlier comes in. We have to be very thoughtful about how we\u2019re presenting, sorting, and visualizing data so that creators, managers, and labels get excited about it and engage with it.<\/p>\n\n\n\n

Our users find value in the analytics, not only to track reach, but as a tool to help get discovered, book jobs, and find missing royalties. It\u2019s not just creatives either. Labels, publishers and other businesses can have a full roster of artists and track cross-platform performance.<\/p>\n\n\n\n

The more interactions we have with credit owners engaging with the data, the more progress we make in ensuring future releases are properly credited.<\/p>\n\n\n\n

The ultimate goal, of course, is to have verified, transparent, and standardized credit metadata<\/a> for every track, no matter the streaming or publishing platform. As our data keeps flowing to places that matter, we are establishing that source of truth the industry so desperately needs.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Where should readers go to find out more? Is there any further reading or digital gurus to recommend?<\/span><\/h2>\n\n\n\n

Ari Herstand comes to mind. He<\/a>\u2019s been talking about copyright law and music business for a while and is someone that helped open my eyes more to how copyright is set up and how it can be monetized by creatives. <\/p>\n\n\n\n

You can always follow us on social media, too. We post a lot of educational content and helpful resources to keep creators informed.<\/p>\n\n\n\n

Thanks for being part of Byta<\/a>‘s Digital Dialogue series, Kyran! <\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Who are you? Where do you work? I\u2019m Kyran de Keijzer, co-founder and chief product officer at Muso.AI. I\u2019m based in Amsterdam. Our team is international and fully remote, working in the US and Ukraine as well. What are you currently listening to? I\u2019m in one of those nostalgia phases where I add everything I […]<\/p>\n","protected":false},"author":4,"featured_media":4612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,12],"tags":[],"class_list":["post-4610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-dialogue","category-insights"],"yoast_head":"\nWhy Creators Are Key To Improving Industry Metadata (Muso.AI)<\/title>\n<meta name=\"description\" content=\"Muso.AI co-founder & CPO talks shares why creators are the key to Improving the music industry\u2019s metadata in Byta's latest Digital Dialogue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/blog\/insights\/why-creators-are-key-to-improving-the-industrys-metadata-muso-ai\/\" \/>\n<meta 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