{"id":6471,"date":"2024-05-15T19:08:34","date_gmt":"2024-05-15T19:08:34","guid":{"rendered":"https:\/\/byta.com\/blog\/?p=6471"},"modified":"2026-03-05T22:38:29","modified_gmt":"2026-03-05T22:38:29","slug":"in-conversation-with-nancy-lu-fancy-pr","status":"publish","type":"post","link":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/","title":{"rendered":"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR)"},"content":{"rendered":"\n<p><strong><em><a href=\"https:\/\/byta.com\" target=\"_blank\" rel=\"noreferrer noopener\">Byta<\/a> Presents:<\/em><\/strong> <strong>#HowWeListen Live: In Conversation Nancy Lu:<\/strong> Publicist and Co-Founder of Fancy PR<\/p>\n\n\n\n<p>&#8216;<strong>Music Publicity 101: Your Next Release<\/strong>&#8216;<\/p>\n\n\n\n<p>Tuesday, May 28th, 9am PT \/ 12pm ET \/ 5pm BST (UK) &#8211; <em>Live online via Zoom<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZEqc-ugpj8rGNXQhcbOGX4rl1wdzR-5ABu4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Free registration here!<\/strong><\/a><\/p>\n\n\n\n<p>Our next guest is Nancy Lu is the founder of Fancy PR, she is a New York City-based entertainment and arts comms specialist with over a decade of experience working with musicians, comedians, indie films, and events. She is a Shanghai-born first-generation Chinese-American with over a decade of publicity experience.<\/p>\n\n\n\n<p>\u201cThe democratisation of music making means everyone has the opportunity to make art, but it also means there are a million new songs released every week. That coupled with the restructuring of the digital advertising business and fewer publications means more people fighting for fewer opportunities. As publicists, that means we have to rethink our approach.\u201d<\/p>\n\n\n\n<p>Nancy Lu founded Fancy PR in 2013, managing all aspects of the business in addition to the day-to-day work of a publicist. Her clients are primarily musicians though she has also worked with festivals, comedians, and indie films. She\u2019s helped break artists including The Beaches, Saucy Santana, SOFI TUKKER, MUNA, and more. Nancy is driven by storytelling, exploring the intersection of identity and the arts, and championing underrepresented voices in media. In addition, she is also currently pursuing her MBA part-time at NYU to expand her skill set and network, with an ever-ongoing objective of staying curious.<\/p>\n\n\n\n<p><a href=\"https:\/\/byta.com\/howwelisten\/in-conversation\/\">#HowWeListen Live: In Conversation<\/a> is a monthly free live and online one-on-one interview event. Each event features an in-depth one-on-one interview with someone from deep within the music ecosystem by Byta founder Marc Brown.&nbsp;<\/p>\n\n\n\n<p>Key takeaways will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of storytelling<\/li>\n\n\n\n<li>Who to tell your story to: publicity 101<\/li>\n\n\n\n<li>How to build a career and promote your music<\/li>\n\n\n\n<li>What things should be in place to promote your music<\/li>\n\n\n\n<li>Who are the \u201cGate Keepers\u201d<\/li>\n\n\n\n<li>Should there be different stories for different mediums&nbsp;<\/li>\n\n\n\n<li>The difference between releasing a single, EP or full-length album<\/li>\n\n\n\n<li>The relationship of touring to PR<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZEqc-ugpj8rGNXQhcbOGX4rl1wdzR-5ABu4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Free registration here!<\/strong><\/a><\/p>\n\n\n\n<p><strong>About the Event<\/strong><\/p>\n\n\n\n<p>The series is designed to deliver the knowledge to enable tomorrow\u2019s artists and industry leaders to manoeuvre their way through the music ecosystem better and provide fun and insightful Q&amp;As along the way!<\/p>\n\n\n\n<p><em>#HowWeListen Live: In Conversation<\/em> is hosted by <a href=\"https:\/\/byta.com\/\">Byta<\/a>\u2019s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&amp;R, manager and radio plugger.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/cynayW01PFpp8KZr0nCFHCdQP7xl5ZEjQUcpn_l2UQcd20GdAJ25daHi3ou5qoM_OvJ4YG12lfjbmedWq4uW19Rzj92bE4BtLJdK24-5Ch1uZB_uDRuBq4RE6tStJBoZlEjhNvBIHNEvLvFzb_aIZ0s\" width=\"272.488752095198\" height=\"87\"><\/p>\n\n\n\n<p><strong>About Byta<\/strong><\/p>\n\n\n\n<p>Byta (\u201cBee-tah\u201d: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched <a href=\"https:\/\/byta.com\/howwelisten\/\">#HowWeListen<\/a>, a not-for-profit organisation that complements the company\u2019s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.<\/p>\n\n\n\n<p><strong>More about Nancy Lu:<\/strong><\/p>\n\n\n\n<p>Nancy Lu is a Shanghai-born first-generation Chinese-American, New York City-based entertainment and arts comms specialist who founded, in 2013 Fancy PR a boutique entertainment PR agency with a focus on music. Nancy has over a decade of experience working with musicians, comedians, indie films, and events. She\u2019s helped break artists including: The Beaches, UNIIQU3, That Chick Angel, mazie, girli, Will Joseph Cook, Dess Dior, Saucy Santana, SOFI TUKKER, MUNA, FLETCHER, Chelsea Cutler, Peach Tree Rascals, Maude Latour, Blu DeTiger, Stephanie Poetri, Su Lee, Adam Melchor, Confidence Man, Bag Raiders, Miami Horror, Goldroom, Charlotte Cardin, Donna Missal, LANY, SIA.<\/p>\n\n\n\n<p><strong>About Marc Brown<\/strong><\/p>\n\n\n\n<p>Marc is the founder of Byta \/ <a href=\"https:\/\/byta.com\/\">byta.com<\/a>. Run as a distributed team across three continents, Byta enables the sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.<\/p>\n\n\n\n<p>His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.<\/p>\n\n\n\n<p>Marc got his start at <a href=\"https:\/\/en.wikipedia.org\/wiki\/Murderecords\">murderecords<\/a>, Canada\u2019s premier artist-owned label, during the mid-90s. After working in A&amp;R at the legendary London indie, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Creation_Records\">Creation Records<\/a>, and then at <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alan_McGee\">Alan McGee\u2019s Poptones<\/a>, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst\/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.<\/p>\n\n\n\n<p>Marc currently lives and works in Stockholm, Sweden.<\/p>\n\n\n\n<p><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZEqc-ugpj8rGNXQhcbOGX4rl1wdzR-5ABu4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Free registration here!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Byta Presents: #HowWeListen Live: In Conversation Nancy Lu: Publicist and Co-Founder of Fancy PR &#8216;Music Publicity 101: Your Next Release&#8216; Tuesday, May 28th, 9am PT \/ 12pm ET \/ 5pm BST (UK) &#8211; Live online via Zoom Free registration here! Our next guest is Nancy Lu is the founder of Fancy PR, she is a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,11],"tags":[],"class_list":["post-6471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-howwelisten-live"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR) -<\/title>\n<meta name=\"description\" content=\"Nancy Lu of Fancy PR is our next guest who will tell us how artists should publicise themselves and their next release! Music publicity 101.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music Publicity 101: Your Next Release. A free workshop!\" \/>\n<meta property=\"og:description\" content=\"Nancy Lu of Fancy PR is our next guest who will tell us how artists should publicise themselves and their next release! Music publicity 101.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Byta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BytaLtd\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T19:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T22:38:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_Facebookevent_banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Ford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2023\/09\/hwl_27_newsletter.png\" \/>\n<meta name=\"twitter:creator\" content=\"@bytaltd\" \/>\n<meta name=\"twitter:site\" content=\"@bytaltd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Ford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/\"},\"author\":{\"name\":\"Jamie Ford\",\"@id\":\"https:\/\/byta.com\/blog\/#\/schema\/person\/b85b3f50706ea579f9593aa0bf517937\"},\"headline\":\"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR)\",\"datePublished\":\"2024-05-15T19:08:34+00:00\",\"dateModified\":\"2026-03-05T22:38:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/\"},\"wordCount\":796,\"publisher\":{\"@id\":\"https:\/\/byta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg\",\"articleSection\":[\"Events\",\"HowWeListen: Live\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/\",\"url\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/\",\"name\":\"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR) -\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg\",\"datePublished\":\"2024-05-15T19:08:34+00:00\",\"dateModified\":\"2026-03-05T22:38:29+00:00\",\"description\":\"Nancy Lu of Fancy PR is our next guest who will tell us how artists should publicise themselves and their next release! Music publicity 101.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage\",\"url\":\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg\",\"contentUrl\":\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg\",\"width\":384,\"height\":260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/blog\/#website\",\"url\":\"https:\/\/byta.com\/blog\/\",\"name\":\"Byta Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/byta.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/byta.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/byta.com\/blog\/#organization\",\"name\":\"Byta\",\"url\":\"https:\/\/byta.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/byta.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2021\/08\/logodark.png\",\"contentUrl\":\"https:\/\/byta.com\/blog\/wp-content\/uploads\/2021\/08\/logodark.png\",\"width\":358,\"height\":118,\"caption\":\"Byta\"},\"image\":{\"@id\":\"https:\/\/byta.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BytaLtd\/\",\"https:\/\/x.com\/bytaltd\",\"https:\/\/www.instagram.com\/BytaLtd\/\",\"https:\/\/www.linkedin.com\/company\/byta\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/byta.com\/blog\/#\/schema\/person\/b85b3f50706ea579f9593aa0bf517937\",\"name\":\"Jamie Ford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/byta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5a22ddcf4b44678205b07589ebcdf22e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5a22ddcf4b44678205b07589ebcdf22e?s=96&d=mm&r=g\",\"caption\":\"Jamie Ford\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR) -","description":"Nancy Lu of Fancy PR is our next guest who will tell us how artists should publicise themselves and their next release! Music publicity 101.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Music Publicity 101: Your Next Release. A free workshop!","og_description":"Nancy Lu of Fancy PR is our next guest who will tell us how artists should publicise themselves and their next release! Music publicity 101.","og_url":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/","og_site_name":"Byta Blog","article_publisher":"https:\/\/www.facebook.com\/BytaLtd\/","article_published_time":"2024-05-15T19:08:34+00:00","article_modified_time":"2026-03-05T22:38:29+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_Facebookevent_banner.jpg","type":"image\/jpeg"}],"author":"Jamie Ford","twitter_card":"summary_large_image","twitter_image":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2023\/09\/hwl_27_newsletter.png","twitter_creator":"@bytaltd","twitter_site":"@bytaltd","twitter_misc":{"Written by":"Jamie Ford","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#article","isPartOf":{"@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/"},"author":{"name":"Jamie Ford","@id":"https:\/\/byta.com\/blog\/#\/schema\/person\/b85b3f50706ea579f9593aa0bf517937"},"headline":"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR)","datePublished":"2024-05-15T19:08:34+00:00","dateModified":"2026-03-05T22:38:29+00:00","mainEntityOfPage":{"@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/"},"wordCount":796,"publisher":{"@id":"https:\/\/byta.com\/blog\/#organization"},"image":{"@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage"},"thumbnailUrl":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg","articleSection":["Events","HowWeListen: Live"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/","url":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/","name":"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR) -","isPartOf":{"@id":"https:\/\/byta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage"},"image":{"@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage"},"thumbnailUrl":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg","datePublished":"2024-05-15T19:08:34+00:00","dateModified":"2026-03-05T22:38:29+00:00","description":"Nancy Lu of Fancy PR is our next guest who will tell us how artists should publicise themselves and their next release! Music publicity 101.","breadcrumb":{"@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#primaryimage","url":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg","contentUrl":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2024\/05\/hwl_32_thumbnail.jpg","width":384,"height":260},{"@type":"BreadcrumbList","@id":"https:\/\/byta.com\/blog\/howwelisten-live\/in-conversation-with-nancy-lu-fancy-pr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/byta.com\/blog\/"},{"@type":"ListItem","position":2,"name":"#HowWeListen Live: In Conversation with Nancy Lu (Fancy PR)"}]},{"@type":"WebSite","@id":"https:\/\/byta.com\/blog\/#website","url":"https:\/\/byta.com\/blog\/","name":"Byta Blog","description":"","publisher":{"@id":"https:\/\/byta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/byta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/byta.com\/blog\/#organization","name":"Byta","url":"https:\/\/byta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/byta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2021\/08\/logodark.png","contentUrl":"https:\/\/byta.com\/blog\/wp-content\/uploads\/2021\/08\/logodark.png","width":358,"height":118,"caption":"Byta"},"image":{"@id":"https:\/\/byta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BytaLtd\/","https:\/\/x.com\/bytaltd","https:\/\/www.instagram.com\/BytaLtd\/","https:\/\/www.linkedin.com\/company\/byta\/"]},{"@type":"Person","@id":"https:\/\/byta.com\/blog\/#\/schema\/person\/b85b3f50706ea579f9593aa0bf517937","name":"Jamie Ford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/byta.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5a22ddcf4b44678205b07589ebcdf22e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a22ddcf4b44678205b07589ebcdf22e?s=96&d=mm&r=g","caption":"Jamie Ford"}}]}},"_links":{"self":[{"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/posts\/6471"}],"collection":[{"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/comments?post=6471"}],"version-history":[{"count":6,"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/posts\/6471\/revisions"}],"predecessor-version":[{"id":6487,"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/posts\/6471\/revisions\/6487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/media\/6481"}],"wp:attachment":[{"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/media?parent=6471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/categories?post=6471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/byta.com\/blog\/wp-json\/wp\/v2\/tags?post=6471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}