YouTube is the second-largest search engine in the world, but how do emerging artists best maximise their promo power there? How does one secure maximum discoverability?
Our next guest is Corbyn Asbury, Label Relations Manager at YouTube. Someone who discusses music video promotional campaigns on a daily basis. He has also worked at Apple and Universal Music. Corbyn joined YouTube (owned by Google) at the start of 2018 to help with the launch of YouTube Music. Since then, he has worked on large scale campaigns with superstar artists, including Little Mix, The 1975, Dua Lipa, and Mabel. Corbyn has also led YouTube’s emerging artist program, Artist On The Rise, which is all about breaking new artists and amplifying music’s most compelling up-and-comers. Corbyn is your indie on the inside.
This is a monthly online event that will be presented in two parts:
- A workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder Marc Brown.
- An in-depth interview with Corbyn Asbury: talking about how best to access and maximise what YouTube has to offer, no matter what level your music career might be.
About the Event
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing a fun and insightful Q&A along the way!
#HowWeListen Live: In Conversation will be hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
Key takeaways:
- Understanding alternative digital streaming platforms (DSPs)
- How does YouTube Music actually work?
- The algorithm: how does it work? How can it help your music?
- Available support for emerging artists of all genres
- Building a relationship
- Optimising your release campaign through video
Free registration: byta.co/hwl-live-corbyn-asbury
Event Format
#HowWeListen Live (part 1):
The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large scale projects. Some of the topics he will touch on include artists’ teams, timelines, and connecting the music industry web. Plus, most importantly, tips on what you can do yourself to increase your chances of success.
#HowWeListen In Conversation (part 2):
Each event will feature an in-depth one-to-one conversation. This time around, Corbyn Asbury brings along his passion for giving a hand to new voices. He has worked on YouTube’s Foundry, YouTube Music’s international artist development program providing artists with the tools to grow their presence on YouTube. Great content is at the foundation of any artist’s success. Corbyn will be delivering insights into how to get noticed.
About Byta
Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, converting file formats, and delivering fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple, and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that compliments the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.
About Corbyn Asbury
Corbyn joined YouTube at the start of 2018 to help with the launch of YouTube Music and since has worked on large scale campaigns with superstar artists, including Little Mix, The 1975, Dua Lipa, and Mabel, as well as leading on YouTube’s emerging artist programs inducing Artist on the Rise and YouTube Foundry.
Corbyn has driven YouTube’s industry partnerships with The BRIT Awards, The Hyundai Mercury Prize, The Association of Independent Music, The Great Escape and more, and regularly delivers seminars to the UK music industry on YouTube strategy and best practices.
Prior to YouTube, Corbyn spent time at Universal Music and Apple.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across 3 continents, Byta enables sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
He has an extensive music business background and considerable digital audio knowledge, which have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist-owned label during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. Marc worked with an impressive list of indie rock luminaries for over ten years, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon and Refused, and legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.
Free registration: byta.co/hwl-live-corbyn-asbury