Kartik Sundar

Kartik Sundar

Find No Enemy

Coming from a background in artist programming, and media, I made the pivot to the investment & startup ecosystem in early 2021. At Onnivation, I worked directly with the CEO to grow our India clientele, expand business into new markets, launch new business verticals, develop marketing plans, and grow our Israeli partner network. Even while working in the tech environment, I still retained my passion for independent music and continue to manage a website called findnoenemy.com that promotes up and coming artists from across the globe. I’ve interacted and worked with over 2000+ different talents through this website. Cut to 2022 and I knew I had to dive headfirst into music. In my time at BGBNG Music, I’ve conceptualised, sold, and executed some of the largest Music IPs with brands across categories while working with emerging artists alongside some of the biggest names in the industry.

Where are you based?

Mumbai, India.

Where do you work? What do you do?

Founder: Find No Enemy.

Almost 50,000 songs are uploaded to Spotify every day. We’re here to cut that clutter — discovering and featuring the best talent across genres and geographies. 

Find No Enemy started as a simple expression, a music blog that focused on songs that made us feel something. Over time, we realised that the more we sunk ourselves into this never ending rabbit hole the more we had to do. This website is our discovery platform, our artist community, and a larger place to immerse yourself in the wealth of talent that’s out there.

What are you listening to?

The Dying Light – Sam Fender. I’m a die-hard rock and roll fan and it’s great to see an artist today bringing back that stadium rock sound with such sincerity.

How do you discover new music?

I follow a few blogs, YouTube channels, my Spotify playlists, my “Discover Weekly”, curators & friends in the industry, and some Reddit communities.

What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?

Entirely on streaming services. Primarily for ease of access and because I’m always on the move, it’s impossible to really listen through physical channels.

“I think digital music consumption is incredibly easy for the consumer but far too removed and difficult for the artist to see monetisation on it. As a listener, especially in India, I have very few complaints about it from an access point of view.”

Where do you do most of your music listening?

Commuting and exercising mainly. When I get into deep work, it’s typically house or ambient music. Honestly, I spend almost every waking hour with some sort of soundtrack going on.

How do you find and listen to pre-release music?

Being part of a record label, I worked with a lot of artists both in-house and outside our roster who share demos with us. It’s a matter of access and position more than anything. Having friends who are artists and listening to their up-and-coming works is one of the best experiences.

What are your frustrations with listening to music digitally? Any benefits?

I think it’s incredibly easy for the consumer but far too removed and difficult for the artist to see monetisation on it. As a listener, especially in India, I have very few complaints about it from an access point of view. What can be frustrating is the push that platforms give from an editorial perspective often does cater to a certain type of artist or sound and can detract from true discoverability. You are being force-fed by an algorithm.

How do you keep track of everything you are listening to?

I keep monthly playlist trackers! They serve as great time capsules whenever I want to reminisce about a moment or space in time. I often find myself returning to playlists as mundanely titled as June 2017 to recall what life was like then.

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Do you tip other people off to new music? How?

I run my own music blog and use it to promote artists from across the globe.

Anything you want to “promote”?

Find out more about Find No Enemy & my former gig at Big Bang Music on Instagram!

Great artists and music coming out every week! 🙂

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