Where are you based?
Tel Aviv, Israel.
Where do you work? What do you do?
Nimrod: CEO / Co-founder at MySphera where we help musicians reach new audiences through our roster of content creators.
Netta: Head of Product / Co-founder at MySphera.
What are you listening to?
Nimrod: It’s kind of a wide spectrum but mostly European Library/production music from the 60s-70s, Jazz & 90s Hip-Hop.
Netta: It’s a wide range 🙂 lately mainly to soul-R&B, afrobeats, hip-hop, disco-house and neo-classical electronics.
How do you discover new music?
Nimrod: As a record collector, I think most of my music discoveries revolve around record stores (Nuweiba records, Groove Merchant SF & Record Mania Stockholm). Besides that, I love the IG vinyl community, especially in smaller musical niches (@cavalierpiscopo, @ballabili & @groove_diggah) and lastly, just exploring YouTube & Discogs.
Netta: Since we kicked off MySphera, it’s actually become a great source for me to discover new artists! Other than that, I discover new music through new findings from DJs sets, and musicians I follow who recommend new findings. Also, since I love the randomness of exploring new music, I find a lot of new stuff on Instagram, and from Shazam-ing new things whenever I’m out and about.
What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?
Nimrod; I often listen to Vinyl, in the past few years I really elevated my set-up. Problem is, you can’t take your turntable when you’re walking around, so I use YouTube music. Besides that, music streaming provides such a huge catalogue so it’s always nice to listen to things you can’t have on vinyl.
Netta: I mostly listen to music via streaming services, mainly Apple Music, Spotify (for both services I have premium accounts) and Youtube of course. The thing I appreciate the most about the streaming services is their wide catalogue, and my ability to manage my own music library. When I’m going out, I absolutely love listening to DJs who’re playing Vinyl sets.
“The thing I appreciate the most about the streaming services is the wide catalog, and my ability to manage my own music library.”
Where do you do most of your music listening?
Nimrod; As I said above, I’m pretty proud of my home setup. I got a nice pair of AR speakers, Thorens 166 mk2, Creek Evolution 50A amp & Pro-Ject Tube Box S2 preamp.
Netta: Almost always when I’m commuting, and at home 🙂
How do you find and listen to pre-release music?
Nimrod; Luckily working with musicians & having musician friends I get a lot of music pre-releases to check out. Besides that, I have 0 music making skills, so I don’t think I’ll send music in the foreseeable future 😉
Netta: The vast majority of pre-released music I listen to comes from the musicians we work with, and from my musician friends who send their music before it’s out there 🙂
What are your frustrations with listening to music digitally? Any benefits?
Nimrod; I feel the most frustrating part for me is that there is no one place that music is sent to me from – from SoundCloud secret links to Dropbox – It’s a mess keeping up! Byta / byta.com is best for me!
Netta: I’m actually a fan of listening to music digitally. It’s very intuitive for me. My main frustration around it is that it requires a lot of maintenance, in order to keep the latest findings or to track down old ones 🙂
How do you keep track of everything you are listening to?
Nimrod; I try to catalogue everything sent my way. If it’s something I love on YT I keep it in a playlist. On the other hand, I keep my record collection well-sorted so I know exactly where everything is.
Netta: I keep everything on my Spotify, Apple Music and YouTube accounts.
Do you tip other people off to new music? How?
Nimrod: I often share music I love via my IG account and I occasionally DJ & host a 2-hours radio show at Teder.fm. These are mainly the ways I share the new music I love.
Netta: I share new findings mainly on WhatsApp groups, and on my Instagram stories. Big fan of their music stickers!
Anything you want to “promote”?
Nimrod: We are just about to launch a new product under the MySphera umbrella – It’s called MySphera Spins. It aims to empower content creators/musicians to create better content, engage new/existing audiences & expand monetization all through the music they love.
Netta: What Nimrod said 🙂