Nimrod Azoulai & Netta Tzin

Nimrod Azoulai & Netta Tzin


Nimrod Azoulai is the Co-founder and CEO of MySphera. Nimrod loves exploring the connections between content & technology, previously working as a content curator for Teder.fm and curating the record library at Jamillah listening room in Six Senses Shaharut. 

Netta Tzin is the Co-founder and Head of Product of MySphera. Netta is a Product and Business strategist, structuring and executing projects and products in startups and corporations for 10+ years. Alongside, she’s been operating in the music and culture spheres, producing live shows and executing release projects for various musicians.

Where are you based?

Tel Aviv, Israel.

Where do you work? What do you do?

Nimrod:  CEO / Co-founder at MySphera where we help musicians reach new audiences through our roster of content creators.

Netta: Head of Product / Co-founder at MySphera.

What are you listening to?

Nimrod: It’s kind of a wide spectrum but mostly European Library/production music from the 60s-70s, Jazz & 90s Hip-Hop.

Netta: It’s a wide range 🙂 lately mainly to soul-R&B, afrobeats, hip-hop, disco-house and neo-classical electronics.

How do you discover new music?

Nimrod: As a record collector, I think most of my music discoveries revolve around record stores (Nuweiba records, Groove Merchant SF & Record Mania Stockholm). Besides that, I love the IG vinyl community, especially in smaller musical niches (@cavalierpiscopo, @ballabili & @groove_diggah) and lastly, just exploring YouTube & Discogs.

Netta: Since we kicked off MySphera, it’s actually become a great source for me to discover new artists! Other than that, I discover new music through new findings from DJs sets, and musicians I follow who recommend new findings. Also, since I love the randomness of exploring new music, I find a lot of new stuff on Instagram, and from Shazam-ing new things whenever I’m out and about. 

What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?

Nimrod; I often listen to Vinyl, in the past few years I really elevated my set-up. Problem is, you can’t take your turntable when you’re walking around, so I use YouTube music. Besides that, music streaming provides such a huge catalogue so it’s always nice to listen to things you can’t have on vinyl.

Netta: I mostly listen to music via streaming services, mainly Apple Music, Spotify (for both services I have premium accounts) and Youtube of course. The thing I appreciate the most about the streaming services is their wide catalogue, and my ability to manage my own music library. When I’m going out, I absolutely love listening to DJs who’re playing Vinyl sets.

“The thing I appreciate the most about the streaming services is the wide catalog, and my ability to manage my own music library.”

Where do you do most of your music listening?

Nimrod; As I said above, I’m pretty proud of my home setup. I got a nice pair of AR speakers, Thorens 166 mk2, Creek Evolution 50A amp & Pro-Ject Tube Box S2 preamp. 

Netta: Almost always when I’m commuting, and at home 🙂

How do you find and listen to pre-release music?

Nimrod; Luckily working with musicians & having musician friends I get a lot of music pre-releases to check out. Besides that, I have 0 music making skills, so I don’t think I’ll send music in the foreseeable future 😉

Netta: The vast majority of pre-released music I listen to comes from the musicians we work with, and from my musician friends who send their music before it’s out there 🙂

What are your frustrations with listening to music digitally? Any benefits?

Nimrod; I feel the most frustrating part for me is that there is no one place that music is sent to me from – from SoundCloud secret links to Dropbox – It’s a mess keeping up! Byta / byta.com is best for me!

Netta: I’m actually a fan of listening to music digitally. It’s very intuitive for me. My main frustration around it is that it requires a lot of maintenance, in order to keep the latest findings or to track down old ones 🙂 

How do you keep track of everything you are listening to?

Nimrod; I try to catalogue everything sent my way. If it’s something I love on YT I keep it in a playlist. On the other hand, I keep my record collection well-sorted so I know exactly where everything is.

Netta: I keep everything on my Spotify, Apple Music and YouTube accounts.

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Do you tip other people off to new music? How?

Nimrod: I often share music I love via my IG account and I occasionally DJ & host a 2-hours radio show at Teder.fm. These are mainly the ways I share the new music I love.

Netta: I share new findings mainly on WhatsApp groups, and on my Instagram stories. Big fan of their music stickers!

Anything you want to “promote”?

Nimrod: We are just about to launch a new product under the MySphera umbrella – It’s called MySphera Spins. It aims to empower content creators/musicians to create better content, engage new/existing audiences & expand monetization all through the music they love.

Netta: What Nimrod said 🙂

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