Where are you based?
Toronto, ON Canada
Where do you work? What do you do?
Artist Manager, Public Relations Specialist, Digital Marketing Specialist, A&R as well as specialize in streaming
What are you listening to?
Millyz, Dave East, Kur, Marlon Craft, AR Paisley, Meek Mill, J.Cole, Yung Bleu, Sza, Kehlani, Kweku Collins, EXMiranda, as well as artists I represent who go by Victory and Patrik Kabongo. It really just depends on the day and my mood
How do you discover new music?
Man, that’s a difficult question to answer in all honesty, I usually like to listen to the Breakfast club as well as listen to a lot of American Radio stations in different markets from New York, LA, Atlanta, Nashville and many more, just because I find it interesting how they’re always supporting new upcoming artists regardless of where they’re from, which is a vast comparison to Canada. I usually find out what the next fad is or which artist is bubbling through both through a mix of radio as well social media (IG & Facebook)
What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?
The last time I bought and listened to a hardcopy CD was when J.Cole released 2014 Forest Hills Drive, I ended up buying the last copy in my home town of Calgary. These days though I like to listen to full body projects on Spotify (my go to platform) just because I prefer a project over a single. I had the opportunity to attend Harris Institute for the Arts as an Arts Management student, during my first semester I got to listen to digital vs analog and personally I think Analog sounds cleaner than music in digital format
“I prefer a project over a single”
Where do you do most of your music listening?
I usually like to listen to music on the go or while I’m sitting at home working or just hanging out with my partner, she listens to music more than me when I’m home.
How do you find and listen to pre-release music?
That’s a tough one but honestly, I tend to find pre-release music online on sites like Hypeddit, Hot New Hip Hop, Hip Hop Canada or on US and sometimes Canadian radio.
What are your frustrations with listening to music digitally? Any benefits?
I would say my only complaint is the oversaturation of the same type of music on digital platforms, sometimes it feels like I either get much more than I anticipated with certain songs or it feels like there’s too many to choose from.
I tend to find pre-release music online on sites like Hypeddit, Hot New Hip Hop, Hip Hop Canada or on US and sometimes Canadian radio.
How do you keep track of everything you are listening to?
Spotify is my organizer to be completely honest, it keeps a record of what I last listen to as well as the type of music that I like to listen to, it makes my life a lot easier
Discover the #HowWeListen Playlist
Listen to the #HowWeListen 2021 Picks playlist. Curated by this year’s interviewees.
Do you tip other people off to new music? How?
Heck yes I do, I remember back in college I introduced my friend at the time to Young M.A before she became popular here in Toronto, I love finding artists before they pop, I’ve introduced my friends to artists like Machine Gun Kelly before he was big, just because I was a fan listening to his earlier bodies of work my personal favorite til this day being “100 Words and Running”
Anything you want to “promote”?
Most definitely, I recently began managing an upcoming 19-Year-Old Singer-Songwriter from Calgary and she releases her single “Gone” on June 11th! So make sure y’all stream and support her!
"personally I think Analog sounds cleaner than music in digital format"