Vital Powers

Vital Powers

Artist & Content Creator (BBC / Ditto Music)

VITAL POWERS is a BBC Presenter, Music Artist, DITTO Music Video Content Creator & Mentor. Originally from Wolverhampton, moved to London for 2 years, now currently living in California, USA. VITAL has English and Jamaican heritage has been creating music, and videos and working in the creative industry for over 15 years with a strong belief in family & respect.

Where are you based?

Currently The Bay Area in California, America.

Where do you work? What do you do?

I work as a professional music artist and content creator, with companies like Ditto Music, BBC and other small organisations.

What are you listening to?

  • Trill Troy – For A Trillion Summers (E.P)
  • Chronixx – Same Prayer
  • Kendrick Lamar – Rich Spirit & Silent Hill
  • Burna Boy – 23
  • Skilli Beng – Blessings
  • Popcaan – Family

How do you discover new music?

I discover new music in passing, when I’m out and about, from friends, I never look for it, I just happen on it – it’s the best way to discover artists and naturally enjoy the music.

Rarely ever do I search or look online for new music. Usually, I’ll just be around people who have great playlists.

What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?

I will still indulge and buy a CD or some vinyl from time to time but I consume music solely via streaming platforms / DSPs or at LIVE shows!

“I discover new music in passing, when I’m out and about, from friends, I never look for it, it’s the best way to discover and naturally enjoy it.”

Where do you do most of your music listening?

I take music in most whilst I’m driving, travelling or exploring. It’s something about the consistency of new visuals that really makes music speak to me; loudly, openly, and clearly. That’s how I also listen to my own music when curating, testing and perfecting draft versions.

Also, I enjoy a social gathering, vibing to music that has just been released by an artist like Skepta, Drake or some new artist I may have heard rumblings about.

How do you find and listen to pre-release music?

I never really do, I’m a fan of music, and I like to enjoy music when all the other fans hear it – a version of Drake’s album got leaked last year, I had it sent to me, and I never even opened the folder. It would just wreck my future experience.

What are your frustrations with listening to music digitally? Any benefits?

My only frustrations are that it’s difficult to really remember because music is processed like microwave food, quickly, here today, gone tomorrow, so I appreciated artists who really give the music an extra push and long out the campaigns and promotion around it.

Links in my emails I ignore, I don’t really download music at all if I’m being honest, and who uses SoundCloud?

“Links in my emails I ignore, I don’t really download music at all if I’m being honest”

How do you keep track of everything you are listening to?

I use Apple Music to stream, all the things I play are in my search history. So from time-to-time I can go back and listen there!

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Do you tip other people off to new music? How?

Yeah, I tend to but I also like people to catch the music when they do, it allows for the best listening experience.

Anything you want to “promote”?

Check out Trill Troy, Jevzinoo and Infamous Dimez.

Also, look out for Read The Tile (Video Director).

Lastly, look out for anything I’ve got coming soon…. #GodAlone

Vital Powers - #HowWeListen interview from Byta

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