“I didn’t know anything about the music industry. I didn’t know that there were publicists trying to push stuff. I was clueless. So getting emails at the start was really cool, especially when it was from artists that I recognized.”
Our guest on today’s episode is Jason Grishkoff the founder of SubmitHub. With just a hop, skip and a jump, Jason moved from the world of high finance to working at tech giant Google. Then a side hustle and hobby – the Indie Shuffle Blog (it’s music discovery powered by real people.), led to founding SubmitHub. The goal was to efficiently and transparently connect artists with curators, the “right” people, in order to get music heard more efficiently.
One of the key stages of getting your music heard and promoted outside of your own network is accessing the world’s music curators, but who are they? How can artists and creators access these curators and influencers themselves? This is what SubmitHub is an expert in. The platform was built with musicians and curators in mind. You upload your music, then use pay-for credits to submit it to trusted and user-scored curators (there is a free song-submission feature as well). They listen and then respond directly from within the SubmitHub platform.
Byta’s Marc Brown has always tried to impart as much wisdom as possible to anyone wanting to operate within the music ecosystem. DIY is your best first step, finding out how everything works, by trying and often failing for the first time. There are no shortcuts. This was a great conversation between two people trying to do similar things in different ways.