4 Aug 2022 < 1 minute read • Live: In Conversation
Hand in Hand: The Art of Booking Tours & Artist Management
This episode’s guest is Michelle Cable, founder of Panache Booking and Panache Management. Michelle Cable founded Panache in 1998. Live music is quickly returning as artists scramble to get back out on the road. In a pre-COVID world, touring was becoming key to monetising a music career. After putting everything on hold for 24 months, “live” has never been more important. What does the future hold? Panache has been in the touring industry for over two decades and has always adapted alongside the live music industry as it has evolved. Michelle has had an incredible journey from 14-year-old Fanzine founder & publisher in Eureka, California, to a key player in touring and management. Panache prides itself in its ability to stay independent, resolute, and specifically cater to each of their Artist’s individual needs while helping them have sustainable careers while still maintaining its indie ethos. As both a booking agency and a management company, Panache and Michelle have a unique perspective on helping to guide musicians’ careers, now more than ever.
+ Read More
“I’ve always evolved when I needed to and that has worked for me so far. As a manager, you are involved in every aspect of an artist’s career so it is an intimate relationship. With booking, it was more straightforward and short term but with management, it’s more of a longer-term process over many years.”