10 May 2023 < 1 minute read • Live: In Conversation
Signing, Releasing & Developing Music from Africa to the World
“I’m reaching out to people because of their work ethic and because of their consistency. I believe in their journey and I feel like it’s only a matter of time before something huge happens”
Our guest on today’s episode is Obinna Agwu. Newly appointed A&R Executive at Horus Music Nigeria, Obinna Agwu is also an artiste manager and music business consultant and podcaster with years of experience working in the Nigerian music industry. He is experienced in working closely with a variety of industry partners and managing internal/external relationships. As mentioned he also hosts a music industry-based podcast known as The Listening Sessions Podcast.
Prior to joining Horus Music, Obinna worked at Boomplay as their Artiste Relations Manager, executing over twenty major releases and securing top talents like ILLBliss, Laycon, Hotyce and Ugochee for Boomplay’s Hip-Hop initiative, “Pass The Mic”. Obinna also oversaw planning and rollout for El Dee The Don’s ‘Undeniable’ whilst working at Trybe Records, and while at the Chocolate City record label (generally regarded as one of the most successful indigenous urban record labels in Africa) he oversaw the Plantation Boiz’s Plan B album, And The Bass is Queen by Lindsey Abudei, M.I Abaga’s debut album ‘Talk About It’, and many other projects.
Marc and Obinna talk about how artists can be better prepared to help move their music and careers forward. They also talk about the history of the music industry in Nigeria, the Afrobeats explosion and why there is more to Nigeria than Afrobeats.