Transforming Audio Culture: Elevating the Art of Music Discovery

Saidah Blount

Executive Producer at SONOS Radio

Transforming Audio Culture: Elevating the Art of Music Discovery

Episode Notes

“Radio will never die…”

“You have to define yourself and create your own brand. I normally don’t like that ethos that you have to create a brand, but you can definitely do it in a way that stays true to yourself.”

Our guest on today’s episode is Saidah Blount, Executive Producer at SONOS Radio, she is also their Primary Impact Storyteller. What does that job title mean exactly? She lets us know. Storytelling is at the heart of what Byta believes is one of the most important elements of promoting one’s self: always control your narrative. So Marc and Saidah get into it. Saidah followed a very unique path from the midwest to New York, one that included music journalism, stopping off at NPR for a few years and eventually landing at SONOS. Her north star was always music and trying to figure out how she could somehow incorporate that into her work life. She realized early on that working in the music industry proper was not for her, so she had to figure out another way, to do it on her own terms. She is a big fan of radio, having grown up in Kansas City one of the first big radio markets in the USA, plus both her parents were big music fans. Marc has a long history in Radio as well, so they discuss the differences between curated playlists (by real people VS AI),  and old-school radio, and the future of “radio”. How can musicians make contact with the people at SONOS to have their music heard and played? Spoiler alert- persistence seems to be the answer. It is a great conversation that goes down some surprising and very insightful paths and Shazam.

Saidah spoke to us from Brooklyn, New York

#HowWeListen Live: In Conversation

00:10 – Byta.com

01:58 – Sonos Radio

05:14 – Kansas City Radio

08:22 – NYC 2000s

11:15 – Interview Magazine

14:05 – National Public Radio

16:06 – radio.SONOS.com

22:40 – Shazamauto Shazam 

25:25 – Byta.com

26:00 – Imaginary Sound Track

28:10 – Black is BlackDJ Lindsey Caldwell

29:00 – Jamaican & country music 

30:00 – Women in SoundWomen in Sound ‘zine

32:00 – Bob Boilen

34:00 – Bandcamp

42:00 – Huw Stephens

45:00 – DEI initiatives

50:00 Thom of Radiohead

51:00 – Erykah Badu

52:00 – Dolly Parton

53:00 – Tems

57:00 – Byta.com

Music by Fin Productions and Oliver Lyu

Show Contributors

Saidah Blount
Jen Pomphrey
Marc Brown
Jamie Ford
Colin MacKenzie
Fin Productions
Oliver Lyu