Understanding Africa’s Music Ecosystem: PR & Promotion
This episode’s guest is Chioma Onuchukwu, Head of TuneCore, West & East Africa. Chioma is perfectly positioned to provide insights and opinions on the African music ecosystem. Before joining TuneCore, Chioma worked as the Marketing Manager at uduX Music, a Nigerian music streaming platform, where she worked with artists like Davido, Yemi Alade, Patoranking, Kizz Daniel and more. Starting in August of 2021 she also sits on the Women in Music Nigeria board as the chapter’s Co-Chair. Based in Nigeria, Chioma oversees West Africa, including Nigeria, Ghana, Liberia, Sierra Leone and The Gambia. She also looks after East Africa: Tanzania, Ethiopia, Kenya, Uganda, Rwanda, and more. Chioma is dedicated to understanding and supporting the needs of local artists, which involves education and securing partnerships beneficial to their success and the growth of TuneCore in her markets.
“I tend to see a lot of people saying that they love Afrobeats or they love one specific artist but a lot of times they won’t know where this artist is from whether it’s from South Africa, Nigeria, or anywhere else. … I do not often hear “I love South African music” or “I love Nigerian music”, it’s more of a genre thing. “