Understanding Africa’s Music Ecosystem: PR & Promotion

Chioma Onuchukwu

Head of TuneCore, West & East Africa

Understanding Africa’s Music Ecosystem: PR & Promotion

Episode Notes

This episode’s guest is Chioma Onuchukwu, Head of TuneCore, West & East Africa. Chioma is perfectly positioned to provide insights and opinions on the African music ecosystem. Before joining TuneCore, Chioma worked as the Marketing Manager at uduX Music, a Nigerian music streaming platform, where she worked with artists like DavidoYemi AladePatorankingKizz Daniel and more. Starting in August of 2021 she also sits on the Women in Music Nigeria board as the chapter’s Co-Chair. Based in Nigeria, Chioma oversees West Africa, including Nigeria, Ghana, Liberia, Sierra Leone and The Gambia. She also looks after East Africa: Tanzania, Ethiopia, Kenya, Uganda, Rwanda, and more. Chioma is dedicated to understanding and supporting the needs of local artists, which involves education and securing partnerships beneficial to their success and the growth of TuneCore in her markets.

“I tend to see a lot of people saying that they love Afrobeats or they love one specific artist but a lot of times they won’t know where this artist is from whether it’s from South Africa, Nigeria, or anywhere else. … I do not often hear “I love South African music” or “I love Nigerian music”, it’s more of a genre thing. “












00:10 – Byta.com

01:48 – Chioma Onuchukwu

02:07 – TuneCore

02:41 – Master’s degree

04:14 – African Music Market

05:33 – South Africa

09:14 – African popular musicThe music industry in Africa today

09:30 – Grammys

10:00 – African streaming service Boomplay

11:31 – AfrobeatsBest African music

13:39 – Amapiano

14:43 – James Brown

15:49 – Highlife: Prince Nico Mbarga: Sweet Mother, an example of Afrobeats: WizKid – Don’t Dull 

17:44 – Ghana musicNigerian music

20:00 – #HowWeListen

21:00 – Music Business Academy by Godwin Tom, Godwin Tom & Sony

22:00 – Juls

25:00 – Women In Music, Women In Music, Nigeria

30:54 – African sub-genres

33:00 – African music conferences

34:00 – The 4 P’s of marketing

40:00 – Ice TPower record

44:00 – Grants

45:40 – Afrochella

46:00 – Lagos music festival

48:00 – Byta.com

Show Contributors

Chioma Onuchukwu
Women In Music
Women In Music Nigeria
Oliver Lyu
Marc Brown
Colin MacKenzie
Jamie Ford
Fin Productions
Jen Pomphrey