{"id":6238,"date":"2023-08-30T20:24:43","date_gmt":"2023-08-30T20:24:43","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=in-conversation&p=6238"},"modified":"2023-08-30T20:25:33","modified_gmt":"2023-08-30T20:25:33","slug":"daniel-seligman-part-2","status":"publish","type":"in-conversation","link":"https:\/\/byta.com\/howwelisten\/in-conversation\/daniel-seligman-part-2\/","title":{"rendered":"Live In Conversation: Daniel Seligman (Part 2)"},"content":{"rendered":"\n

Part II of II<\/strong><\/p>\n\n\n\n

In Part II Daniel talks about the hustle. Festival showcases can only help artists so much. Artists also need to know what their goals are and how to help themselves. Daniel also talks about his work as a manager and drops the best advice ever, it’s at the very end of the conversation.<\/strong><\/p>\n\n\n\n

Miss Part I? Click here<\/a> to go back. <\/em><\/p>\n\n\n\n

Marc Brown: <\/strong>So this is the 22nd year of Pop Montreal. So much has changed. I\u2019m interested to know what you think the role of a festival is now versus when you first started.<\/p>\n\n\n\n

Daniel Seligman:<\/strong> I think they\u2019re amazing opportunities, but you need to take advantage of the opportunity to showcase. So you can\u2019t just show up and play your show, you have to sign up for panels and try to connect with industry people that are in attendance. You can also connect with all the other artists and build a network. Everyone wants the golden ticket, but the reality is that it\u2019s a lot of work and you have to resonate and work on building your fanbase. You have to hustle.<\/p>\n\n\n\n

Marc:<\/strong> Do you think that\u2019s always been the same? Has the Internet changed that? <\/p>\n\n\n\n

Daniel: <\/strong>Well, you need fans who want to see you perform and give you their money if you want to be successful. Every artist needs to find their trajectory and so there has to be an extreme amount of ego involved. You need to believe in what you\u2019re doing as an art form and then also have the fans to back it up. You need to use the tools at your disposal. So 25 years ago, you could get a record deal, maybe with an indie label, and people loved that label, they trusted them and would buy any album they put out. Of course, you still had to do the work, play shows and do interviews and all of that, a stronger community. Today there has to be an extreme amount of persistence, you can\u2019t just focus on your art, you need to get people to listen to the music and figure out how to put yourself out there. <\/p>\n\n\n\n

Marc: <\/strong>Was it about access before and now it\u2019s about authenticity? Anyone can be on social media but it\u2019s not going to work if it\u2019s not legit. Whereas before it seemed like it was a lot harder to get people\u2019s attention. <\/p>\n\n\n\n

Daniel: <\/strong>I think there were fewer channels before, but now there are tons of gatekeepers.<\/p>\n\n\n\n

Marc:<\/strong> Do you think?<\/p>\n\n\n\n

Daniel:<\/strong> Everyone has an Instagram account, but that means that there are millions of accounts and no real community. That\u2019s why back in the day, message boards were so cool because they were so niche and people could connect. I do think that being sincere and authentic is one of the strategies that artists should be focused on. <\/p>\n\n\n\n

Marc:<\/strong> It\u2019s much easier to release music than it was 20 years ago, so I was thinking that there are fewer gatekeepers but what you\u2019re saying makes sense.<\/p>\n\n\n\n

Daniel:<\/strong> Yeah, it\u2019s easier to get it out there but it\u2019s much more difficult to get people to listen to it. <\/p>\n\n\n\n

Marc: <\/strong>Yeah I can see that, information doesn\u2019t flow through the same way. I’d never thought of it that way. <\/p>\n\n\n\n

Daniel<\/strong>: You have to build your network and figure out what your goals are. Like if you spend tons of dollars on Spotify and you get 100,000 streams, you have to decide if it was worth it.<\/p>\n\n\n\n

Marc:<\/strong> Tough choices\u2026<\/p>\n\n\n\n

Daniel: <\/strong>If you only have 3,000 followers, it\u2019s hard to create a mystique. You also see some artists who have huge amounts of streams but don\u2019t play shows and even if they did, people probably wouldn\u2019t show up.<\/p>\n\n\n\n

Marc: <\/strong>Totally. It\u2019s true that some people just don\u2019t want to do anything except put out music. That would never have happened 25 years ago. <\/p>\n\n\n\n

Daniel:<\/strong> That is a one-in-a-million type of scenario, where you can make that choice. <\/p>\n\n\n\n

Marc:<\/strong> I also read about artists who are doing amazingly on TikTok but those numbers aren\u2019t translating over.<\/p>\n\n\n\n

Daniel:<\/strong> Yeah, people looking at TikToks that have a trending sound, but then move on within 1 or 2 seconds. <\/p>\n\n\n\n

Marc:<\/strong> Moving over to the artist management portion of your career, you manage a lot of artists right?<\/p>\n\n\n\n

Daniel: <\/strong>I have a company that manages many artists, but I don\u2019t do that much of it myself. I work with 2 artists specifically which is about all I can handle with Pop. As an artist manager, I want to work with artists that I 100% love and believe in. A few artists will be able to make a career out of only creating music that they love, but most artists will have to be versatile and hustle for opportunities if they want to make it.<\/p>\n\n\n\n

Marc: <\/strong>So when you think about artists, how do people not only get streams but build some sort of context around who they are? <\/p>\n\n\n\n

Daniel<\/strong>: You have to believe in what you\u2019re doing and develop your career in connection with your audience. Whether that\u2019s making records traditionally, starting a Patreon, or going on tour – you have to find out who and where your audience is and how to connect with them. You also need to have a strategy when it comes to showcases – you have to make the effort to understand what\u2019s happening and who the key players are. I\u2019ve had that happen a few times where I\u2019m doing a one-on-one chat with an artist and when they show up to talk to me they have no idea who I am, they haven\u2019t done any research. You can\u2019t be lazy.<\/p>\n\n\n\n

Marc: <\/strong>Does that happen a lot, people not doing their research?<\/p>\n\n\n\n

Daniel:<\/strong> For the most part, yeah.<\/p>\n\n\n\n

Marc: <\/strong>Where do you think that comes from? Is it a new problem?<\/p>\n\n\n\n

Daniel:<\/strong> Naw, I don\u2019t think so. I don\u2019t want to be that guy who complains about everything, but you do need to play the game a bit, You also, on a human level, need to show people you\u2019re interested in them and what they do, you care.<\/p>\n\n\n\n

Marc: <\/strong>A lot of new artists don\u2019t understand the hustle that goes along with being a musician. That\u2019s a part of music that I don\u2019t think is taught to young musicians. They know the ins and outs of the industry but not the human connection aspect of it <\/p>\n\n\n\n

Daniel:<\/strong> Definitely. You need to do the research. If you have an opportunity to be an intern or meet with a label, you need to get your hands dirty- see what works and what doesn\u2019t work.<\/p>\n\n\n\n

Marc:<\/strong> Do you think people can learn the hustle? Or is it something you\u2019re born with?<\/p>\n\n\n\n

Daniel: <\/strong>You\u2019re probably born with it to some extent. If you\u2019re passionate though, you should be able to find the hustle because it\u2019s what you love to do. Most people in the music industry are passionate, so if you\u2019re not then it\u2019ll be hard to get to the hustle. My main piece of advice: Find what you\u2019re passionate about and the hustle will follow.<\/strong> <\/p>\n\n\n\n

No one said it would be easy but that doesn\u2019t mean it\u2019s not worth it.<\/p>\n\n\n\n

Marc:<\/strong> Ha! I love that – let\u2019s end it there. It was so nice to meet you, thank you for dropping in!<\/p>\n\n\n\n

Daniel: <\/strong>This was fun.<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","format":"standard","tags":[],"acf":[],"yoast_head":"\nLive In Conversation: Daniel Seligman (Part 2) - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Daniel Seligman of POP Montreal and Danagement talks about founding an arts festival, independent music, the Montreal music scene and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/in-conversation\/daniel-seligman-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live In Conversation: Daniel Seligman (Part 2) - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Daniel Seligman of POP Montreal and Danagement talks about founding an arts festival, independent music, the Montreal music scene and more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/in-conversation\/daniel-seligman-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T20:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/01\/hwl-social-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"827\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/in-conversation\/daniel-seligman-part-2\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/in-conversation\/daniel-seligman-part-2\/\",\"name\":\"Live In Conversation: Daniel Seligman (Part 2) - 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