{"id":2049,"date":"2020-09-01T08:55:09","date_gmt":"2020-09-01T08:55:09","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=2049"},"modified":"2021-03-26T22:57:34","modified_gmt":"2021-03-26T22:57:34","slug":"ellie-sorensen","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/","title":{"rendered":"Ellie Sorensen"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>Brighton<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I\u2019ve been working as a publicist for London-based PR company <a href=\"http:\/\/www.abadgeoffriendship.com\/\">A Badge of Friendship<\/a> for about six years now. I also work as a digital streaming manager and radio plugger for an independent record label called <a href=\"https:\/\/twitter.com\/wearevetamusic\">VETA<\/a>. Both fabulous companies and people to work with, I am very lucky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>Right this second? Cymande &#8211; Brothers On The Slide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>Oh so many places! Mainly I\u2019d say it\u2019s via Spotify\u2019s algorithmic and editorial playlists though. They\u2019re bloody great! As a publicist, I\u2019m always on the look-out for new sites and blogs cropping up as well, but I\u2019d say some of my faves are <a href=\"https:\/\/www.thelineofbestfit.com\/\">The Line of Best Fit<\/a>, <a href=\"https:\/\/clashmusic.com\/\">Clash<\/a>, <a href=\"https:\/\/earmilk.com\/\">Earmilk<\/a> and <a href=\"https:\/\/www.complex.com\/music\/\">Complex<\/a>. Getting recommendations from your pals is always fab as well. I share playlists with a number of mates on Spotify, so we can introduce each other to new stuff we may not have stumbled upon otherwise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I\u2019m 28 so I\u2019ve been fortunate enough to experience all formats but streaming is definitely the way forward, it\u2019s just so easy and endless! I am bit of a hoarder though and have always been a collector of CDs, so if it\u2019s an album I really, really like, I\u2019ll usually buy it on CD, only for it to gather dust and never be used because I\u2019ll end up streaming it anyway&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>As often as humanly possible! I will listen through my laptop at work usually and I hate walking around or commuting alone without tunes, so I always make sure I remember my headphones if I\u2019m going out, otherwise I get very sad. At home we usually cast music through the TV or via speakers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>I find the best way to send pre-released music to press is via Soundcloud or YouTube, but our artists usually send it to us initially via Dropbox or WeTransfer. As a blogger, I also use a site called Submit Hub, which is great for discovering new artists from all over the world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>A pet peeve of mine is when artists send me music to listen to via email and attach an MP3, it just slows my emails down and it&#8217;s so much simpler just to click a link and stream it via Soundcloud or Spotify, if it&#8217;s been released. If I am planning to download files, I usually prefer either via WeTransfer, Dropbox or Soundcloud. Back in the day, all I ever did was download music and walk around with a 120GB iPod, so I do have a soft spot for it still, but streaming is definitely the way forward for me.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;A pet peeve of mine is when artists send me music to listen to via email and attach an MP3, it just slows my emails down and it&#8217;s so much simpler just to click a link and stream it.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>I am a lover of making playlists, so I\u2019m pretty organised with it. We have our own ABoF account with Soundcloud as well for uploading music and I\u2019m a big geek and also have colour-coded my emails to find things easily.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>I do! I also have my own little labour of love blog called <a href=\"http:\/\/hrmnypresents.co.uk\/\">HRMNY Presents<\/a>, which I\u2019d love for you to check out! I set it up with an illustrator pal of mine called <a href=\"https:\/\/toribodine.com\/?fbclid=IwAR34bTGB7coH1xFUoinq6HAxmpduoTVoZrIUOGOXThEY7eSjiVpFCo04r2E\">Tori Bodine<\/a> and the premise is that we hope to bring the world of music and art together by interviewing a different artist every month and they get their own personalised, hand-drawn image to go alongside of it! I also include other features such as Song of The Day and making monthly playlists, which has been a lifesaver since being in lockdown. Our current guest illustrator is the amazing <a href=\"https:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fwww.emmamcgowan.co.uk%2F%3Ffbclid%3DIwAR3tMhDShq2xaIo0oWoVmPgu0mS_a87suE-hJo3MRYl0bLtIX5IhyvN_YlQ&amp;h=AT0FsndgMPpqqeQ1O03oW0xHDURCVZtCAfT3rfzlUTS8TZRSKjbniD3VcIeVu_t4DkqztYQPg_4e4ymtu0sLJTaGo6iCYyHr4SCMXAEodwZHJgVD_jpy1bMV22-yD2upVoRT7IXVPCVm1DbGMF4EKA\">Emma McGowan<\/a>, who you should also check out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>I could be here all day telling you about new artists but a few of my favourites recently are Dana Williams, Remi Wolf, Eliza Shaddad, Dream Nails, JGrrey, Arlo Parks and Still Woozy.<\/p>\n\n\n\n<p>A few Brighton-based faves for you too: Normanton Street, Bobbie Johnson, Animal House and Kaisha.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ellie Sorensen: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Byta speaks to A Badge of Friendship&#039;s Senior Publicist Ellie Sorensen about her listening habits and music discovery methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ellie Sorensen: Interview - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Byta speaks to A Badge of Friendship&#039;s Senior Publicist Ellie Sorensen about her listening habits and music discovery methods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-26T22:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2020\/08\/ellie-sorensen-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2020\/08\/ellie-sorensen-hero.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/\",\"name\":\"Ellie Sorensen: Interview - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2020-09-01T08:55:09+00:00\",\"dateModified\":\"2021-03-26T22:57:34+00:00\",\"description\":\"Byta speaks to A Badge of Friendship's Senior Publicist Ellie Sorensen about her listening habits and music discovery methods.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/ellie-sorensen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ellie Sorensen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; 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