{"id":2102,"date":"2020-09-29T14:41:25","date_gmt":"2020-09-29T14:41:25","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=2102"},"modified":"2021-03-26T23:02:01","modified_gmt":"2021-03-26T23:02:01","slug":"malaika-astorga","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/malaika-astorga\/","title":{"rendered":"Malaika Astorga"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>I\u2019m currently based in Montreal, Canada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I\u2019m a visual artist and writer, and the co-founder of <a href=\"https:\/\/alsocoolmag.com\/\">Also Cool Mag<\/a>. Also Cool is an art and music online magazine, event series and show on N10.as radio. My 9-5 usually involves content creation and copywriting, and my freelance work is often illustration, design, editorial writing, and PR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>I listen to a lot of Japanese disco from the late 70s to early 80s (very specific, I know). Junko Yagami\u2019s Communication album has been on repeat lately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>I rely primarily on my Spotify algorithm, YouTube\u2019s recommended videos, and friends\u2019 recommendations for new music. I like asking friends in different music scenes what they\u2019re listening to, or to make me a playlist so that I don\u2019t get stuck in a Spotify echo chamber of the same 20 bands. I also ask artists and creatives to create playlists for Also Cool once a month or so, and that exposes me to a lot of new music. Otherwise, I listen to <a href=\"https:\/\/n10.as\/\">N10.as radio<\/a>, read <a href=\"http:\/\/www.bitchfork.ca\/\">Bitchfork<\/a>, another Montreal music blog, and <a href=\"https:\/\/www.canvasandcassette.com\/home\">Canvas &amp; Cassette<\/a>, an NYC-based art and music mag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I listen via Spotify and YouTube most of the time when I\u2019m at home or out doing errands because of the continuous flow of music. Otherwise, I listen to vinyl, and despite not owning a cassette player, still buy cassettes. It\u2019s a small way to support artists without breaking the bank, and often comes with a digital download link as well. The last time I listened to a CD was in a friend\u2019s van that only played CDs and cassettes. I don\u2019t have a preference of analog versus digital, but I will say that most of my favourite niche music is very hard to find online.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I don\u2019t have a preference of analog versus digital, but I will say that most of my favourite niche music is very hard to find online.&nbsp;&#8220;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>If I\u2019m home, there\u2019s a 90% chance that there\u2019s music playing. As long as I don\u2019t have to be talking to another person, I probably have my headphones in, listening to music. (I\u2019m an introvert, if you couldn\u2019t tell haha) At home I have a speaker in my kitchen, and a record player in my living room\/office.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>I definitely check out premieres when I see them on my feed, usually discovered via Instagram and Facebook, but I also receive a lot of press kits in my email to consider for coverage on Also Cool or the other publications I contribute to. A lot of my friends are musicians or work in the industry, so we often trade pre-releases, final masters, etc for feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>I definitely get a lot of links in emails, but if anything, I get turned off by the press kit\u2019s design if it\u2019s too annoying\/flashy haha. That, and poorly written bios claiming that they\u2019re the next new hot band that will blow my mind. The music should speak for itself. Despite that, I try to give everything a listen.&nbsp;<\/p>\n\n\n\n<p>I rarely use iTunes anymore, and only use SoundCloud to listen to friends\u2019 DJ mixes, so I don\u2019t really notice the ads. I do get frustrated with how Spotify and YouTube algorithms can be repetitive, but I try to actively change those up by engaging with a wide range of genres and styles. I also have been discovering a lot of music that I wouldn\u2019t otherwise listen to via TikTok, which is pretty wild, but I\u2019m enjoying it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>I make a lot of playlists on Spotify and YouTube, and often go back to my Shazaam saves. I definitely have a hard time finding music two weeks after discovering it (if I haven\u2019t saved it properly), but I\u2019ll dig through my texts and saved music until I find my way back to it.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Definitely! If I find a new song that I\u2019m obsessed with I\u2019ll send it around my network to share my discovery, and to get different opinions on it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/backxwash.bandcamp.com\/\">Backxwash<\/a> has been my favourite artist for almost a year now, and she\u2019s really blown up with her latest record \u201cGod Has Nothing To With This Leave Him Out Of It\u201d, securing a <a href=\"https:\/\/polarismusicprize.ca\/\">Polaris Prize<\/a> shortlist nomination. Switching genres completely, <a href=\"https:\/\/yoodooright.bandcamp.com\/\">Yoo Doo Right<\/a> put out a split with Japanese psych legends Acid Mothers Temple called \u201c<a href=\"https:\/\/open.spotify.com\/track\/5ghqdq5FVK4vPTsbDMgu2T?si=wn41A6MxQlOMMmgh_7Un_w\">Speed Guru<\/a>.\u201d Otherwise I would say that Pelada, Moon King, Strange Froots, and Born at Midnite are worth checking out right now.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Malaika Astorga: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Byta speaks wth Malaika Astorga, Co-Founder of Also Cool Mag about her music discovery methods. 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