{"id":2524,"date":"2021-04-20T15:06:51","date_gmt":"2021-04-20T15:06:51","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=2524"},"modified":"2021-08-19T07:02:34","modified_gmt":"2021-08-19T07:02:34","slug":"sarah-morrison","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/sarah-morrison\/","title":{"rendered":"Sarah Morrison"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>I\u2019m currently based out of Toronto, ON<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I run my own music magazine and video production platform <a href=\"https:\/\/www.groovytunesmagazine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groovy Tunes Magazine<\/a> as well as contribute to <a href=\"https:\/\/exclaim.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exclaim!<\/a> Magazine. Before the pandemic hit, I worked in the live UK music industry as a Digital Marketing Associate. During personal time I\u2019ve started working on short films using a Super 8 camera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>Mostly I listen to a lot of 70s Arabic Disco, Funk, and Jazz, 60s Francophone, 70s\/80s Disco Electronica, and a lot of 60s\/70s\/modern day Psychedelic\/Surf Rock. Also anything <a href=\"https:\/\/thirdeyestimuli.bandcamp.com\/music\" target=\"_blank\" rel=\"noreferrer noopener\">Third Eye Stimuli<\/a> from Aus are putting out!&nbsp;<\/p>\n\n\n\n<p>Majority of the time I pick music based on tones and themes in which best express my emotions at that given time. I really enjoy snooping for new music to add to my collection of playlists. I have one for every season of the year, different moods, musical eras, genres, and ones for when I hangout with specific friend groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>Most of the time it\u2019s a complete accident. I enjoy the hunt and sort of use a lot of different digital music platforms as a main base. I like taking risks when hunting for something new, so there\u2019s no method that I wouldn\u2019t try.&nbsp;<\/p>\n\n\n\n<p>Reverberation Radio and Aquarium Drunkard are two key platforms that I find music through. There\u2019s such a variety of music and culture that they present. I\u2019ve found some of my favourite hidden gems through them.&nbsp;<\/p>\n\n\n\n<p>When it comes to finding modern-day subculture, most of my discoveries have come from word of mouth, press releases, or even promoters. I\u2019m lucky to be immersed within a community that\u2019s so supportive of one another\u2019s creative ventures which makes discovering new talent very open.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I\u2019m lucky to be immersed within a community that\u2019s so supportive of one another\u2019s creative ventures which makes discovering new talent very open.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>At the moment, I have been relying on the use of Spotify and YouTube to listen to music. When lockdown started in early 2020, I became very invested in refreshing my mind with the music that I first felt connected with and building more knowledge on similar music styles and musicians. I\u2019ve seen a growth within my tastes as well as the geographical location of the artists I listen to.&nbsp;<\/p>\n\n\n\n<p>When I\u2019m at home and am looking for some tranquility, I\u2019ll rely on the use of my vinyls. There\u2019s a definite shift in atmosphere for every format you decide to use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>Before the pandemic, the majority of my listening happened either at home, at work, or while commuting; I constantly had music playing. At the moment, my listening happens at home or while driving. I have a turntable in my room, have Spotify hooked up to my television, and I also have a projector in the common area.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;There\u2019s a definite shift in atmosphere for every format you decide to use.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>I\u2019m very blessed to receive a lot of unreleased music through my inbox. Other than that I rely on a direct link to a publication posted on an artist&#8217;s social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>Convenience has become an almost dangerous word. As a music fan, you will find Apple Music or Spotify a great asset to your daily life. But while you may find the benefits to these new technologies, others may be suffering because of them.&nbsp;<\/p>\n\n\n\n<p>Convenience is ultimately the largest benefit of listening to music digitally. We have access to a larger library of music, we can create playlists, listen to music whenever and wherever we go, and we are more alert to new music releases. Without moving a muscle or spending a dime, we&#8217;ve got access to such a vast pool of music on a continuous loop.&nbsp;<\/p>\n\n\n\n<p>But with this convenience comes hardship for those in the production chain. The lack of compensation that artists receive because of our demand for convenience is the greatest frustration. We have ultimately diminished the value of music, making it nearly impossible for an artist to live comfortably. We demand artists to work continuously to produce new music because of our selfish motives and yet have no compassion for the workload we\u2019ve put on them. We&#8217;ve made a competitive market nearly impossible to break into unless lucky enough to have connections or qualify as an &#8220;influencer.&#8221; We&#8217;re then somehow shocked at the number of artists struggling to make ends meet and\/or struggling with their mental health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>Honestly, Spotify has been really helpful with keeping me organized. I mentioned earlier that I have a large variety of playlists I\u2019ve been cultivating over the past year and genuinely make a new one every two weeks. I also run a <a href=\"https:\/\/open.spotify.com\/playlist\/1mfo5Mvsu6OvsMzrS2j8nl?si=4BZo4zUITrOkuRz_jFYHjA\" target=\"_blank\" rel=\"noreferrer noopener\">playlist<\/a> through the Groovy Tunes Magazine Spotify channel that stays updated with all new music releases!<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>When a friend releases new music, I try to get the word out through all my personal social media channels. I guess I\u2019m also lucky to run my own publication platform and use it as a main tool for sharing new releases, whether that be in the form of an interview or news.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/glove.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glove<\/a> from Tampa, FL, are an act Shaun Couture (<em><a href=\"https:\/\/www.thenudepartymusic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Nude Party<\/a><\/em>) and Ryan Lindsey (<em><a href=\"http:\/\/broncho.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Broncho<\/a><\/em>) put me in touch with in late 2019. They\u2019ve been putting a lot of work into their debut album, and it isn\u2019t one you\u2019ll want to sleep on! Their new single drops April 21.&nbsp;<\/p>\n\n\n\n<p>Benjamin Clementine and his partner Flo Morrissey started a project under the name <a href=\"https:\/\/open.spotify.com\/artist\/0ZuSCmi1yh3yKVQcdtMq4A?si=czolxnFwSr-IdqshF0ILhQ\" target=\"_blank\" rel=\"noreferrer noopener\">The Clementines<\/a> in early 2020. They\u2019ve only released one single as of yet but it\u2019s not hard to imagine what these two dynamic writers will be coming out with.<\/p>\n\n\n\n<p><a href=\"https:\/\/allah-las.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allah-Las<\/a>, <a href=\"https:\/\/mapachesounds.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mapache<\/a>, <a href=\"https:\/\/paint4.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PAINT<\/a>, <a href=\"https:\/\/www.molly-lewis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Molly Lewis<\/a>, and <a href=\"https:\/\/maston.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maston<\/a> are five of my favourite acts from California. Beautifully structured music that I find a lot of comfort listening to.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/frigs.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FRIGS<\/a>, <a href=\"https:\/\/packstheband.bandcamp.com\/album\/take-the-cake\" target=\"_blank\" rel=\"noreferrer noopener\">PACKS<\/a>, <a href=\"https:\/\/pauljacobs.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Jacobs<\/a>, and <a href=\"https:\/\/music.apple.com\/ca\/artist\/yoo-doo-right\/1179206754\" target=\"_blank\" rel=\"noreferrer noopener\">Yoo Doo Right<\/a> are all Canadian acts that have left lasting impressions on me. <a href=\"http:\/\/www.lunali.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luna Li<\/a>, <a href=\"https:\/\/deliluh.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deliluh<\/a>, <a href=\"https:\/\/www.tessparks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tess Parks<\/a>, and <a href=\"https:\/\/pottery.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pottery<\/a> are all other impeccable treasures to check out.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/lemon-grab.bandcamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lemongrab<\/a> just moved to Berlin and have new music on the way. <a href=\"https:\/\/music.apple.com\/us\/artist\/das-beat\/1102979732\" target=\"_blank\" rel=\"noreferrer noopener\">Das Beat<\/a>, a Berlin-based new wave\/dance act with ties to Canada, just released their first single and it\u2019s a bop.&nbsp;<\/p>\n\n\n\n<p>Lastly, <a href=\"https:\/\/clammxo.bandcamp.com\/album\/beseech-me\" target=\"_blank\" rel=\"noreferrer noopener\">CLAMM<\/a> from Melbourne, Australia, completely took me by surprise but released one of my favourite punk albums of the year.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: #HowWeListen 2021 Picks\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/playlist\/5sezt4KLUWYPGNpQ6MBiG1?si=3ZzdES_OThiobTwekKO4xw&#038;utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><figcaption>#HowWeListen 2021 Picks &#8211; a playlist by Byta, curated by all of 2021&#8217;s interviewees<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sarah Morrison: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Sarah Morrison of Groovy Tunes Magazine and Exclaim! 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