Jenny Kaufman<\/p>\n\n\n\n
Brooklyn, NY<\/p>\n\n\n\n
I\u2019m the Head of Digital Strategy at Terrorbird Media<\/a>. They are a music marketing company with offices in New York, Los Angeles and Sacramento. I help artists and their teams with digital release strategy and pitch music to digital storefronts for playlisting and editorial consideration. Terrorbird has plenty of departments (Radio, PR, Licensing, Publishing, and Originals). We were recently highlighted by AdHoc<\/a> on their \u2018List of Woman and Non-Binary-Run Music Organizations\u2019 as well!<\/p>\n\n\n\n Right now I\u2019ve got a bunch of local favourites including altopalo<\/a>, Jachary<\/a>, Softee<\/a> and Operator Music Band<\/a>. Outside of that, I\u2019ve been loving the new singles from Great Grandpa<\/a>, EVA<\/a> and Caroline Polachek<\/a>. (I\u2019m lucky to have worked with a few of these acts too!)<\/p>\n\n\n\n Mostly through friends and coworkers – I really enjoy hearing what people play on our office stereo. We use a Sonos speaker system. It allows any of us to put on music as long as we\u2019re connected to the office wifi network. I love Spotify\u2019s \u2018Friend Activity\u2019 feed for the same reason, to see what other people I know are checking out. I also find music by following friends, music critics and record labels on Twitter to see what they\u2019re supporting and promoting. In terms of playlists, I love checking out lists that are curated out of different countries – right now I\u2019m really enjoying ones from Australia.<\/p>\n\n\n\n So, I pretty much exclusively listen to music digitally. I own a record player and will play records on occasion, but it\u2019s pretty rare. Streaming is something I rely heavily upon. Mostly because it\u2019s always with me. It functions as a reminder list of things to check out and things I already love. I also enjoy the algorithmic playlists that condense what I\u2019m already listening to into one neat package.<\/p>\n\n\n\n My casual listening happens when I\u2019m commuting or at work. That said, most of my active listening, and reviewing of records for Terrorbird, happens at home during my downtime. I\u2019m super easily distracted, which is why I find the best time to focus on music is on the couch with my cat!<\/p>\n\n\n\n Terrorbird has a bunch of departments. Many of them work to promote new releases, so we receive music ahead of time to decide on projects. Our staff receives submissions and listens to new music every day. We often share with one another to flag cool new stuff that\u2019s coming. That\u2019s the bulk of how I find and listen to unreleased music. I will, however, check out a few smaller blogs to find new stuff (such as POND Mag<\/a>, Cereal and Sounds<\/a> and So Young Magazine<\/a>).<\/p>\n\n\n\n It\u2019s disappointing that the major streaming platforms aren\u2019t optimized to allow artists to express themselves and their own aesthetic on-platform. They present music in a super rigid visual format which ultimately creates a one-dimensional experience for fans, and doesn\u2019t empower artists to be engaged there. A related frustration is that streaming services do not present a social, interactive experience – I really appreciate that websites like Bandcamp and Reddit foster community via features like user reviews and message boards. It would be great if artists could tell their stories and connect with fans in more interactive and engaging ways via consumption platforms (where their music is monetized). That said, there are plenty of benefits, the most basic one being that I love being able to access music anywhere!<\/p>\n\n\n\n I have a “starred” playlist on my Spotify account. I use it as a general aggregator for any track I like and plan on revisiting. I\u2019m also loving the new Spotify algorithmic playlists. “On Repeat” and “Repeat Rewind” are great. They track your favourite songs of the moment.<\/p>\n\n\n\n Sometimes! My favourite places to share music are on my Instagram Stories<\/a> or on my Rotating<\/a> playlist on Spotify.<\/p>\n\n\n\nWhat are you listening to?<\/h3>\n\n\n\n
How do you discover new music?<\/h3>\n\n\n\n
What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services and why?<\/h3>\n\n\n\n
Where do you do most of your music listening?<\/h3>\n\n\n\n
How do find and listen to pre-release music?<\/h3>\n\n\n\n
What are your frustrations with listening to music digitally? Any benefits?<\/h3>\n\n\n\n
How do you keep track of everything you are listening to?<\/h3>\n\n\n\n
Do you tip other people off to new music? How?<\/h3>\n\n\n\n
Anything you want to \u201cpromote\u201d?<\/h3>\n\n\n\n