{"id":3818,"date":"2022-03-08T01:01:27","date_gmt":"2022-03-08T01:01:27","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=3818"},"modified":"2022-03-08T09:31:59","modified_gmt":"2022-03-08T09:31:59","slug":"ian-johnson","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/","title":{"rendered":"Ian Johnson"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>Norwich mostly, interrupted by lots of commuting to London for meetings (pre-pandemic).&nbsp; In normal times I&#8217;m lucky enough to get to visit the many Access Creative campuses across the UK and interact with those cities&#8217; music scenes and industry, Bristol and Birmingham being firm favourites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I work for <a href=\"https:\/\/www.accesscreative.ac.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Access Creative<\/a> (once known as Access To Music). I\u2019m their Music Industry Liaison and I also co-manage their Artist Development initiative <a href=\"https:\/\/www.wearecetera.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cetera<\/a>. That roster includes Lili Caseley, Oliver Say and Archy and the Astronauts. In my time at Access I&#8217;ve been lucky enough to mentor some incredible talent including Ed Sheeran, <a href=\"http:\/\/letseatgrandma.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s Eat Grandma<\/a>, <a href=\"https:\/\/www.facebook.com\/mayalawmusic\" target=\"_blank\" rel=\"noreferrer noopener\">Maya Law<\/a>, <a href=\"https:\/\/www.bessieturner.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bessie Turner<\/a>, <a href=\"https:\/\/www.iamdiamondeyes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diamond Eyes<\/a>, <a href=\"https:\/\/www.instagram.com\/mullallymusic\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Mullally<\/a> and others.<\/p>\n\n\n\n<p>Outside of Access, I manage the grammy nominated artist and producer <a href=\"https:\/\/harryedwards.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harry Edwards<\/a> (UMG) and the creative whirlwind that is <a href=\"https:\/\/open.spotify.com\/artist\/1cxAeZbDhf2S8t544RIVIf?autoplay=true\" target=\"_blank\" rel=\"noreferrer noopener\">Gus Harvey<\/a>, who signed to the incredible record label <a href=\"https:\/\/www.houseanxiety.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">House Anxiety<\/a> just before Christmas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>It\u2019s a weekly, if not a daily, changing landscape but my recent playlist and downloads include G.O.A.T and 40oz by Polyphia, Nine by Sault, Yazuke by Flying Lotus, Fifth by Krokofant, Glow On by Turnstile, the singles from AV Dummy and I&#8217;ve been revisiting some trip hop and some old school Troublefunk. I&#8217;m also pretty obsessed with the Kanye Netflix doc and Intalekts Dojo Cypher (on Youtube).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>I buy or subscribe to most of the monthly music mags including Mojo\/ Uncut \/ Prog \/ Electronic Sound plus random copies of Clash\/ Dazed\/ DIY and others when I\u2019m travelling. I follow a number of online sites like Pigeons and Planes, Complex, Pitchfork, Bandcamp Daily and newsletters like The New Cue\/Water and Music\/ Motive Unknown \/ Joe Muggs and others.&nbsp; I also pay attention to \u201cNew Music Friday\u201d style posts from people like Drew Lam (Platoon), Prash Mistry (Engine Earz), Lavar Bullard (The Floor)&nbsp; and Sunny Winter (Kobalt) as I trust their taste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I download quite a lot of music so that I can make playlists for my train journeys, that way I can focus on the music and listen properly.&nbsp;<\/p>\n\n\n\n<p>I still buy a lot of albums on vinyl (it\u2019s a 40 year old habit !) and to a lesser extent CDs and tapes. I don\u2019t really stream music at all (much to my wife and the bank manager&#8217;s annoyance), but I simply don\u2019t agree with the economics of it for the artist\/ writer.&nbsp;<\/p>\n\n\n\n<p>Whenever one of the artists I&#8217;m connected to releases something I make a point of buying it too, I feel it\u2019s my small way of showing my commitment and thanks for all their hard work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>Up until Lockdown most of my music consumption was on the commute or travelling\/walking between meetings. Since working from home became the new normal, the means of delivery has changed. I\u2019ve gone from listening via my i-phone and my Beyer DT990 Pro headphones whilst travelling to\u00a0 listening to music on my Project turntable and Cambridge Audio set up at home.\u00a0<\/p>\n\n\n\n<p>I did buy a Vestax Reloop Spin as a portable record player but I\u2019d be a bit worried about the looks I\u2019d get from across the train carriage if I started busting that out for the commute!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>Most of the pre-release music I listen to is sent to me by acts on the&nbsp; roster as they work on their new material. On top of that I often get music from other acts I work closely with as a mentor or as a pair of \u201cears\u201d. I\u2019m very lucky that lots of people seek out my opinion and want to hear what I think of their new material.<\/p>\n\n\n\n<p>I also get sent plenty of pre-release music by friends and contacts in the industry whether they&#8217;re mixing, mastering or a manager. Listening to unreleased music is obviously a thrill especially when you hear something incredible early doors. I&#8217;m also very aware that it&#8217;s an honour, and a responsibility that I take very seriously.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>Convenience is the main benefit and the ease and speed in which it can be shared is also incredible. I&#8217;m not sure I really have any frustrations with digital music other than its ubiquity and the challenge that inevitably brings. I think we need to find ways to reaffirm music&#8217;s value both financially and culturally with the audience and tbh even some parts of the industry.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>I have constantly evolving playlists and I tend to update them weekly, particularly if I\u2019m about to travel somewhere. Even if it&#8217;s a short bus journey I&#8217;ll make a playlist for it.&nbsp;<\/p>\n\n\n\n<p>If there\u2019s anything digital that I love (which happens an awful lot of the time) I will then buy a physical version for the collection at home to listen to it on a \u201cwarmer\u201d sounding system when I&#8217;m relaxing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Yes,<strong> <\/strong>it tends to be a personal thing via my networks as well as the odd social media post. I will try and get the word out to key people if I hear something\/somebody new that I think they will like, particularly if it\u2019s unsigned. Most of what I\u2019m sharing is pre-release so it tends to be private links to trusted tastemakers and other industry people whose opinion I value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>I need to mention the debut mixtape by <strong>Harry Edwards<\/strong> (try \u201cLogs Are People Too\u201d as a taster track), the \u201cLest I Feel Sore\u201d EP by <strong>Oliver Say<\/strong> is a thing of beauty (<strong>Ben Wheatley<\/strong> needs to use it on a soundtrack), \u201cAlbion\u201d by <strong>Gus Harvey<\/strong> is a work of art (the video by <strong>Netti Hurley<\/strong> is a triumph too), the next single by <strong>Lili Caseley<\/strong> called \u201cPretty Good Bad Idea\u201d absolutely slaps and \u201cTectonic\u201d by the wunder-kid <strong>Archy Tomas<\/strong> is a riffy banger.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ian Johnson: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Ian Johnson from Access Creative and Cetera Artist Development talks to Byta about new artists, music discovery and listening habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ian Johnson: Interview - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Ian Johnson from Access Creative and Cetera Artist Development talks to Byta about new artists, music discovery and listening habits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T09:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/03\/ian-johnson-hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/03\/ian-johnson-hero.png\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/\",\"name\":\"Ian Johnson: Interview - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2022-03-08T01:01:27+00:00\",\"dateModified\":\"2022-03-08T09:31:59+00:00\",\"description\":\"Ian Johnson from Access Creative and Cetera Artist Development talks to Byta about new artists, music discovery and listening habits.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/ian-johnson\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ian Johnson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; 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