{"id":3872,"date":"2022-04-05T01:01:27","date_gmt":"2022-04-05T01:01:27","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=3872"},"modified":"2023-01-31T00:18:17","modified_gmt":"2023-01-31T00:18:17","slug":"nimrod-netta-mysphera","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/nimrod-netta-mysphera\/","title":{"rendered":"Nimrod Azoulai &#038; Netta Tzin"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>Tel Aviv, Israel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>Nimrod:\u00a0 CEO \/ Co-founder at <a href=\"https:\/\/mysphera.co\" target=\"_blank\" rel=\"noreferrer noopener\">MySphera<\/a> where we help musicians reach new audiences through our roster of content creators.<\/p>\n\n\n\n<p>Netta: Head of Product \/ Co-founder at MySphera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>Nimrod: It\u2019s kind of a wide spectrum but mostly European Library\/production music from the 60s-70s, Jazz &amp; 90s Hip-Hop.<\/p>\n\n\n\n<p>Netta: It\u2019s a wide range \ud83d\ude42 lately mainly to soul-R&amp;B, afrobeats, hip-hop, disco-house and neo-classical electronics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>Nimrod: As a record collector, I think most of my music discoveries revolve around record stores (<a href=\"https:\/\/www.facebook.com\/nuweiba.records\" target=\"_blank\" rel=\"noreferrer noopener\">Nuweiba records<\/a>, <a href=\"http:\/\/www.groovemerchantsf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groove Merchant SF<\/a> &amp; <a href=\"https:\/\/recordmania.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Record Mania Stockholm<\/a>). Besides that, I love the IG vinyl community, especially in smaller musical niches (<a href=\"https:\/\/instagram.com\/cavalierpiscopo\" target=\"_blank\" rel=\"noreferrer noopener\">@cavalierpiscopo<\/a>, <a href=\"https:\/\/instagram.com\/ballabili\" target=\"_blank\" rel=\"noreferrer noopener\">@ballabili<\/a> &amp; <a href=\"https:\/\/instagram.com\/groove_diggah\" target=\"_blank\" rel=\"noreferrer noopener\">@groove_diggah<\/a>) and lastly, just exploring YouTube &amp; <a href=\"https:\/\/www.discogs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discogs<\/a>.<\/p>\n\n\n\n<p>Netta: Since we kicked off MySphera, it\u2019s actually become a great source for me to discover new artists! Other than that, I discover new music through new findings from DJs sets, and musicians I follow who recommend new findings. Also, since I love the randomness of exploring new music, I find a lot of new stuff on Instagram, and from Shazam-ing new things whenever I\u2019m out and about.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>Nimrod; I often listen to Vinyl, in the past few years I really elevated my set-up. Problem is, you can\u2019t take your turntable when you\u2019re walking around, so I use YouTube music. Besides that, music streaming provides such a huge catalogue so it\u2019s always nice to listen to things you can\u2019t have on vinyl.<\/p>\n\n\n\n<p>Netta: I mostly listen to music via streaming services, mainly Apple Music, Spotify (for both services I have premium accounts) and Youtube of course. The thing I appreciate the most about the streaming services is their wide catalogue, and my ability to manage my own music library. When I\u2019m going out, I absolutely love listening to DJs who\u2019re playing Vinyl sets.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The thing I appreciate the most about the streaming services is the wide catalog, and my ability to manage my own music library.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>Nimrod; As I said above, I\u2019m pretty proud of my home setup. I got a nice pair of AR speakers, Thorens 166 mk2,\u00a0Creek Evolution 50A amp &amp; Pro-Ject Tube Box S2 preamp.\u00a0<\/p>\n\n\n\n<p>Netta: Almost always when I\u2019m commuting, and at home \ud83d\ude42<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>Nimrod; Luckily working with musicians &amp; having musician friends I get a lot of music pre-releases to check out. Besides that, I have 0 music making skills, so I don\u2019t think I\u2019ll send music in the foreseeable future \ud83d\ude09<\/p>\n\n\n\n<p>Netta: The vast majority of pre-released music I listen to comes from the musicians we work with, and from my musician friends who send their music before it\u2019s out there \ud83d\ude42<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>Nimrod; I feel the most frustrating part for me is that there is no one place that music is sent to me from &#8211; from <a href=\"https:\/\/byta.com\/compare\/byta-vs-soundcloud-bandcamp\" target=\"_blank\" rel=\"noreferrer noopener\">SoundCloud<\/a> secret links to <a href=\"https:\/\/byta.com\/compare\/byta-vs-dropbox-box-wetransfer\" target=\"_blank\" rel=\"noreferrer noopener\">Dropbox<\/a> &#8211; It\u2019s a mess keeping up! Byta \/ <a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" target=\"_blank\" rel=\"noreferrer noopener\">byta.com<\/a> is best for me!<\/p>\n\n\n\n<p>Netta: I\u2019m actually a fan of listening to music digitally. It\u2019s very intuitive for me. My main frustration around it is that it requires a lot of maintenance, in order to keep the latest findings or to track down old ones \ud83d\ude42&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>Nimrod; I try to catalogue everything sent my way. If it\u2019s something I love on YT I keep it in a playlist. On the other hand, I keep my record collection well-sorted so I know exactly where everything is.<\/p>\n\n\n\n<p>Netta: I keep everything on my Spotify, Apple Music and YouTube accounts.<\/p>\n\n\n\n<div class=\"byta-callout grid-cell grid--full pad-30 border-grey text-center\"><h3 class=\"blue-dark\"> Byta delivers fast and secure audio sharing<\/h3><p class=\"blue-dark p-regular set-width\">With Byta you are in control of your music. <\/p>\n<a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" class=\"button_wrapper\"> <span class=\"button bg-melon mar-top-30\">Read More<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Nimrod: I often share music I love via my IG account and I occasionally DJ &amp; host a 2-hours radio show at Teder.fm. These are mainly the ways I share the new music I love.<\/p>\n\n\n\n<p>Netta: I share new findings mainly on WhatsApp groups, and on my Instagram stories. Big fan of their music stickers!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>Nimrod: We are just about to launch a new product under the MySphera umbrella &#8211; It\u2019s called <a href=\"https:\/\/www.mysphera.co\/spins\" target=\"_blank\" rel=\"noreferrer noopener\">MySphera Spins<\/a>. It aims to empower content creators\/musicians to create better content, engage new\/existing audiences &amp; expand monetization all through the music they love.<\/p>\n\n\n\n<p>Netta: What Nimrod said \ud83d\ude42<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nimrod Azoulai &amp; Netta Tzin: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Nimrod Azoulai &amp; Netta from curator and artist collaboration platform MySphera talk about their listening habits and music discovery methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/nimrod-netta-mysphera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nimrod Azoulai &amp; 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