{"id":3937,"date":"2022-04-11T08:28:01","date_gmt":"2022-04-11T08:28:01","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=3937"},"modified":"2022-08-24T02:38:50","modified_gmt":"2022-08-24T02:38:50","slug":"matthew-craig","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/","title":{"rendered":"Matthew Craig"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>Melbourne\u2019s North North.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I\u2019m host\/director of content at AUD\u2019$, Australia\u2019s Hip-Hop Connect. Also, a hip-hop artist myself, running my own independent label R.E.A.L Music.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>The best hip-hop \/ R&amp;B from the AU and across the globe. Lately a lot of <a href=\"http:\/\/www.griseldaxfr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Griselda<\/a>, <a href=\"https:\/\/www.instagram.com\/qrf.babyfacemal\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Babyface Mal<\/a>, <a href=\"https:\/\/knucksmusic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Knucks<\/a>, <a href=\"https:\/\/open.spotify.com\/artist\/77vYj1iBHh1gao0yd7ryGl\" target=\"_blank\" rel=\"noreferrer noopener\">Mason Dane<\/a> and <a href=\"https:\/\/www.youtube.com\/channel\/UCO5IQ70V7l-XpHW40HwaGsw\" target=\"_blank\" rel=\"noreferrer noopener\">SZA<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>Our team has been embedded in Australian hip-hop for the last decade. So a lot of it was direct with other artists. Now with the media network, we receive hundreds of submissions a month through the website as well as following a wide range of artists on Spotify &amp; Instagram. So we\u2019re pretty tapped in directly with artists as well as their label, PR, management teams etc. who keep us across what\u2019s upcoming. One of the things in the game is hearing artists&#8217; upcoming stuff when they come through our studio for an interview or just to hang out. I do a heap of online crate digging through daily keeping an eye on who is moving at whatever level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>It\u2019s all digital now. I use a few streaming services. Also <a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" target=\"_blank\" rel=\"noreferrer noopener\">file sharing<\/a>, we run on GDrive. I keep all mine and my label\u2019s demos on <a href=\"https:\/\/byta.com\/compare\/byta-vs-soundcloud-bandcamp\" target=\"_blank\" rel=\"noreferrer noopener\">SoundCloud<\/a> in a private playlist. And beats I\u2019m writing to in my notes on my phone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>I\u2019m listening to music about 80% of the time I&#8217;m awake. Either at home, in the car, at the gym or in the studio. I run off KRK Rokit 8s in the studio at <a href=\"https:\/\/marshallstreetstudios.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marshall Street<\/a>. Sennheiser headphones at the gym or on the go. And a UE Boom Bluetooth speaker at home.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>I have subscriptions to all the platforms\/apps I use, so ads aren\u2019t an issue for released music. It\u2019s frustrating when clearance issues mean I can\u2019t listen on certain platforms though. I bump old mixtapes a lot on <a href=\"https:\/\/www.datpiff.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datpiff<\/a>. I hate when I can\u2019t open certain links or when they expire, always prefer private SoundCloud links when being <a href=\"https:\/\/byta.com\/compare\/byta-vs-soundcloud-bandcamp\" target=\"_blank\" rel=\"noreferrer noopener\">pitched<\/a> stuff.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I hate when I can\u2019t open certain links or when they expire&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>We have a lot of Spotify and Youtube playlists for anything we\u2019re highlighting on AUD\u2019$.&nbsp; My own listening though is weird. It\u2019s all in my head, I don\u2019t save or store&nbsp;anything. I listen to albums. I grew up on CDs so I still listen to music like that. Whatever mood I\u2019m in I\u2019ll play that whole album. Or if there\u2019s a new track I\u2019m really feelin&#8217; it I\u2019ll play that on repeat till I\u2019m sick of it.<\/p>\n\n\n\n<div class=\"byta-callout grid-cell grid--full pad-30 border-grey text-center\"><h3 class=\"blue-dark\"> Byta delivers fast and secure audio sharing<\/h3><p class=\"blue-dark p-regular set-width\">With Byta you are in control of your music. <\/p>\n<a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" class=\"button_wrapper\"> <span class=\"button bg-melon mar-top-30\">Read More<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Always have since I was young and now I\u2019ve turned it into a career somehow&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>Be sure to check <a href=\"https:\/\/audollars.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">AUD\u2019$<\/a> for all the latest drops from the AU. Peep my team RMF n our artists Z. Lewis, Droopo, Ju\u00f1or. And my music is all under my name Matthew Craig. Pass The Lighter Vol.1 out soon.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matthew Craig: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Matthew Craig from AUD&#039;$, Australia&#039;s Hip-Hop Connect, talks to Byta about how he discovers new artists and his listening habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matthew Craig: Interview - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Matthew Craig from AUD&#039;$, Australia&#039;s Hip-Hop Connect, talks to Byta about how he discovers new artists and his listening habits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T02:38:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/04\/matthewC-hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/04\/matthewC-hero.png\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/\",\"name\":\"Matthew Craig: Interview - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2022-04-11T08:28:01+00:00\",\"dateModified\":\"2022-08-24T02:38:50+00:00\",\"description\":\"Matthew Craig from AUD'$, Australia's Hip-Hop Connect, talks to Byta about how he discovers new artists and his listening habits.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/matthew-craig\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Matthew Craig\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; 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