{"id":4071,"date":"2022-05-17T08:08:10","date_gmt":"2022-05-17T08:08:10","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=4071"},"modified":"2022-07-12T00:45:18","modified_gmt":"2022-07-12T00:45:18","slug":"deron-delgado","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/","title":{"rendered":"Deron Delgado"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>San Francisco Bay Area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/paradise-worldwide.com\/articles\/paradise-americas\" target=\"_blank\" rel=\"noreferrer noopener\">Paradise Americas<\/a> &#8211; Managing Director \/ <a href=\"https:\/\/dirtybirdrecords.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dirtybird<\/a> &#8211; Label Manager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>It\u2019s Friday while I&#8217;m writing this, which is release day, so my usual routine of heading over to a couple key shops to check out the releases that are live to see which releases were featured,&nbsp; and any other new tracks from other artists and labels. I usually just press play on a bunch in the background as I do work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>Depends on if I\u2019m in my office or in my car&#8230;<\/p>\n\n\n\n<p>I get a lot of demos and promos. I usually download them as they come in straight to my Downloads folder. That way, when I\u2019m working at my desk answering emails or whatever, I just press play through the list and delete or save. There\u2019s currently 939 files in there and it never seems to end. I got it down to about 50 a few years ago.<\/p>\n\n\n\n<p>If I\u2019m in my car, it\u2019s Spotify\u2019s Release Radar and Discover Weekly and it\u2019s barely any \u2018dance music\u2019 in the literal sense. <a href=\"https:\/\/open.spotify.com\/user\/1228855425?si=81a259ee84cf48ad\" target=\"_blank\" rel=\"noreferrer noopener\">I\u2019ve<\/a> been a paid member since the inception of Spotify, so my algo is pretty dialled in. I tend to find that Discover Weekly is usually more on the money than Release Radar. If I like it I\u2019ll save and add it to a playlist I have called \u201cThe Ill-Na-Na\u201d. I barely make it through both playlists in a week. If I do, though, and still want to listen to music I just press shuffle on this playlist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>Pretty much only streaming or digital files. I sold most of my vinyl about 8 years ago but still have a few hundred that I\u2019ll never get rid of and bust out every now and then.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>Mainly at home while I work. When I\u2019m not in front of my computer I don\u2019t listen to much music &#8211; but I am in front of my computer the majority of the day so quite a bit gets played.&nbsp;<\/p>\n\n\n\n<p>Unless my wife is home and she\u2019s usually our household DJ and plays all her disco (often on repeat\u2026)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>Outside of promos I receive, I don&#8217;t really listen to pre-release streams or first listens &#8211; I might check out a clip on IG from a label or artist I\u2019m into, but not too much.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>Demo or promo links that aren\u2019t downloads. As I mentioned, I will download it right away to come back to listen to late. I don\u2019t want to stream something and then request a download if I like it.<\/p>\n\n\n\n<p>Also having an ad-free Spotify takes any pain out of streaming.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>When I like a track I download, I have a color-coded system in my Finder. Yellow is a demo I\u2019m interested in, Blue is deep\/moody house, Grey is for harder edge, left-field sounds, Purple is disco\/indie dance, and if it\u2019s Red, then it\u2019s the hot shit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I have a color-coded system in my Finder &#8211; Yellow is a demo I\u2019m interested in, Blue is deep\/moody house, Grey is harder edge, left-field sounds, Purple is disco\/indie dance, and if it\u2019s Red, then it\u2019s the hot shit.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Not as much as I should since so much music passes through my orbit. A few times a month if I come across a song that reminds me of someone that I think they\u2019ll like, I\u2019ll shoot them a link to it.<\/p>\n\n\n\n<p>I also send out some pre-promo tracks to DJs or other tastemakers if I think it&#8217;s right up their alley to give them a secret weapon to play.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>For the deeper, chill vibe <a href=\"https:\/\/joshuaiz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joshua Iz<\/a> has started to release music again on his <a href=\"https:\/\/www.vizualrecords.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vizual<\/a> label and just put out an album \u201c<a href=\"https:\/\/joshuaiz.bandcamp.com\/album\/love-i-o\" target=\"_blank\" rel=\"noreferrer noopener\">Love I\/O<\/a>\u201d that is one of the few things I play more than once. He also put out a super sick Dub album under his alias <a href=\"https:\/\/joshuaiz.com\/words\/new-release-cookie-ranks-digital-dub-clash\" target=\"_blank\" rel=\"noreferrer noopener\">Cookie Ranks<\/a> that\u2019s really great.<\/p>\n\n\n\n<p>For an absolute banger, Dillon Marinez\u2019s \u201c<a href=\"https:\/\/dirtybirdrecords.bandcamp.com\/album\/wormhole\" target=\"_blank\" rel=\"noreferrer noopener\">Wormhole<\/a>\u201d is one of my favourite tracks this year. The main synth bassline is so crazy and in your face. I&#8217;ve seen it get some of the biggest reactions in the club when played.<\/p>\n\n\n\n<p>For the indie-dance jams, SF\u2019s Roam <a href=\"http:\/\/www.roamrecordings.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recordings<\/a> puts out quality after quality.<\/p>\n\n\n\n<p>Then for undiscovered talent, there\u2019s this old-school underground house DJ\/Producer, <a href=\"https:\/\/dirtysolemusic.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Dirty Sole<\/a>. Coming ouut of Chicago they started making more cross-over type records and they&#8217;re produced so well and really fun tracks.<\/p>\n\n\n\n<p>Finally, with the crazy, left-field genre-bending stuff, Justin Jay\u2019s <a href=\"https:\/\/fantasticvoyage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fantastic Voyage<\/a> has been groundbreaking in some of the music they\u2019re releasing.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview: Paradise World&#039;s Deron Delgado - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Deron Delgado, Managing Director of Paradise Worldwide Americas, talks to Byta about listening habits, music discovery and streaming.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview: Paradise World&#039;s Deron Delgado - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Deron Delgado, Managing Director of Paradise Worldwide Americas, talks to Byta about listening habits, music discovery and streaming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-12T00:45:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/05\/deron-hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/05\/deron-hero.png\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/\",\"name\":\"Interview: Paradise World's Deron Delgado - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2022-05-17T08:08:10+00:00\",\"dateModified\":\"2022-07-12T00:45:18+00:00\",\"description\":\"Deron Delgado, Managing Director of Paradise Worldwide Americas, talks to Byta about listening habits, music discovery and streaming.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Deron Delgado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; Music Industry Events\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/byta.com\/howwelisten\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview: Paradise World's Deron Delgado - #HowWeListen from Byta","description":"Deron Delgado, Managing Director of Paradise Worldwide Americas, talks to Byta about listening habits, music discovery and streaming.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/","og_locale":"en_US","og_type":"article","og_title":"Interview: Paradise World's Deron Delgado - #HowWeListen from Byta","og_description":"Deron Delgado, Managing Director of Paradise Worldwide Americas, talks to Byta about listening habits, music discovery and streaming.","og_url":"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/","og_site_name":"#HowWeListen from Byta","article_publisher":"https:\/\/facebook.com\/BytaLtd","article_modified_time":"2022-07-12T00:45:18+00:00","og_image":[{"width":690,"height":550,"url":"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/05\/deron-hero.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/05\/deron-hero.png","twitter_site":"@BytaLtd","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/","url":"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/","name":"Interview: Paradise World's Deron Delgado - #HowWeListen from Byta","isPartOf":{"@id":"https:\/\/byta.com\/howwelisten\/#website"},"datePublished":"2022-05-17T08:08:10+00:00","dateModified":"2022-07-12T00:45:18+00:00","description":"Deron Delgado, Managing Director of Paradise Worldwide Americas, talks to Byta about listening habits, music discovery and streaming.","breadcrumb":{"@id":"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/byta.com\/howwelisten\/interview\/deron-delgado\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/byta.com\/howwelisten\/"},{"@type":"ListItem","position":2,"name":"Interviews","item":"https:\/\/byta.com\/howwelisten\/interviews\/"},{"@type":"ListItem","position":3,"name":"Deron Delgado"}]},{"@type":"WebSite","@id":"https:\/\/byta.com\/howwelisten\/#website","url":"https:\/\/byta.com\/howwelisten\/","name":"#HowWeListen from Byta","description":"Music Interviews &amp; Music Industry Events","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/byta.com\/howwelisten\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/interview\/4071"}],"collection":[{"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/interview"}],"about":[{"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/types\/interview"}],"author":[{"embeddable":true,"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":14,"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/interview\/4071\/revisions"}],"predecessor-version":[{"id":5284,"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/interview\/4071\/revisions\/5284"}],"wp:attachment":[{"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/media?parent=4071"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/byta.com\/howwelisten\/wp-json\/wp\/v2\/tags?post=4071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}