{"id":4225,"date":"2022-06-07T09:02:08","date_gmt":"2022-06-07T09:02:08","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=4225"},"modified":"2022-08-24T02:28:09","modified_gmt":"2022-08-24T02:28:09","slug":"shannon-zignoli","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/","title":{"rendered":"Shannon Zignoli"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>Austin, TX.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I\u2019m a publicity manager at <a href=\"https:\/\/www.thesyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Syndicate<\/a>. I specialize in music releases and tour press. <\/p>\n\n\n\n<p>My primary objective: publicize the stories and music of my clients. We facilitate feature stories, interviews, news stories, album reviews, live sessions, show coverage, and other promotional opportunities &#8211; regionally and nationally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>Lots of shoegaze, indie pop, and all the incredible bands that make up the Austin music scene. Big fan of Tame Impala, <a href=\"https:\/\/www.instagram.com\/still_woozy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Still Woozy<\/a>, <a href=\"https:\/\/clairo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clairo<\/a>, Arctic Monkeys, Vampire Weekend, &amp; Glass Animals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>I\u2019ve immersed every aspect of my life in music. When I\u2019m working I listen to discovery playlists and check out what publications are writing about, I go to 2-3 \u201cwork\u201d shows a week, and when I have free time you can find me at the local venues jamming out to something new.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I love streaming platforms because it\u2019s extremely accessible. When I have the chance, I like to spin records too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>I listen to music essentially every second I\u2019m awake. Usually through my bluetooth Crosley speaker that sits on a shelf in my living room. I logged over 600 hours on Spotify last year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>The only pre-released music I listen to is my clients\u2019. If someone is interested in doing PR with us, they\u2019ll send over their tunes and once we\u2019re signed on &#8211; the pitching to publications and writers begins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>Whenever I listen to an album, I like to listen to it from start to finish &#8211; I wish Spotify had a feature where it saved where you left off. Also, nobody likes streaming ads, but they have to get paid somehow.<\/p>\n\n\n\n<p>There are plenty of benefits to listening to music digitally! It\u2019s super accessible, you can share it easily, and you can organize the music you like and remove music you don\u2019t like. The concept of curated playlists based on your listening habits has been an essential tool for my music discovery. I love being able to listen to music essentially everywhere I go.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I have about 100 curated playlists in my Spotify account &#8211; inspired and categorized by moods, feelings, genres, and memories.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>I have about 100 curated playlists in my Spotify account &#8211; inspired and categorized by moods, feelings, genres, and memories. If I like a song enough, I\u2019ll immediately add it to one of my playlists. I listen to them daily so eventually, I\u2019ll re-discover them again.\u00a0<\/p>\n\n\n\n<p>For our clients, we keep track of music releases in our release calendar. We also upload the music to <a href=\"https:\/\/byta.com\/compare\/byta-vs-sync-publishing\" target=\"_blank\" rel=\"noreferrer noopener\">DISCO<\/a>. The <a href=\"https:\/\/byta.com\/features#:~:text=Byta%20Watermarking%20is%20easy%20to,from%20should%20they%20appear%20online.\" target=\"_blank\" rel=\"noreferrer noopener\">watermarked<\/a> system is how we safely share music with writers.&nbsp;<\/p>\n\n\n\n<div class=\"byta-callout grid-cell grid--full pad-30 border-grey text-center\"><h3 class=\"blue-dark\"> Byta delivers fast and secure audio sharing<\/h3><p class=\"blue-dark p-regular set-width\">With Byta you are in control of your music. <\/p>\n<a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" class=\"button_wrapper\"> <span class=\"button bg-melon mar-top-30\">Read More<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>My job is to literally share music with people. It\u2019s something I\u2019ve done my entire life and I feel lucky every day that it\u2019s something I get to do as my career. I pitch most pre-release music via email and we occasionally send CDs and vinyl, but once a song is out, it\u2019s free rein. I\u2019ll post on my socials, play the music to friends, and add the songs to my public playlists and my personal favourite &#8211; drag as many people out as possible to the live shows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>Aside from promoting artists, I&nbsp;make music myself under the name&nbsp;<a href=\"https:\/\/mailtrack.io\/trace\/link\/d3630c9161f32dd6a7e83c08e0f54f19ae073c1b?url=https%3A%2F%2Fampl.ink%2FShaeLane-LetMeIn&amp;userId=6594057&amp;signature=d9c30b61ec0be823\" target=\"_blank\" rel=\"noreferrer noopener\">Shae Lane<\/a>. Some of The Syndicate&#8217;s current roster includes <a href=\"https:\/\/open.spotify.com\/artist\/1w8MAt2fZin1tdPGaEohN9?si=dxWcIRMrRUW1hWiIftGSLQ\" target=\"_blank\" rel=\"noreferrer noopener\">Best Breakfast<\/a>, <a href=\"https:\/\/www.colaturaband.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colatura<\/a>, <a href=\"https:\/\/www.fullfrenchy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">French Cassettes<\/a>, <a href=\"https:\/\/www.laurenbalthrop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lauren Balthrop<\/a>, <a href=\"https:\/\/www.natebergmansings.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nate Bergman<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UCESUM6vFhrvBrb7veZz_dmQ\" target=\"_blank\" rel=\"noreferrer noopener\">Making Movies<\/a>, <a href=\"https:\/\/www.particlekid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Particle Kid<\/a>, <a href=\"http:\/\/slenderbodi.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">slenderbodies<\/a>, <a href=\"https:\/\/www.thebluestonesmusic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Blue Stones<\/a>, <a href=\"https:\/\/thefeelingsparade.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Feelings Parade<\/a>, <a href=\"https:\/\/www.thefoxiesband.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Foxies<\/a>, and more &#8211; you can check out our current, and some of our previous clients on The Syndicate&#8217;s&nbsp;<a href=\"https:\/\/mailtrack.io\/trace\/link\/fbe061adac6061a406b07dae7c88f31ae77f82e6?url=https%3A%2F%2Fwww.instagram.com%2Fthesyndotcom%2F&amp;userId=6594057&amp;signature=e7a19e78d05ffdde\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/mailtrack.io\/trace\/link\/4f0a8f29bf5b70bc068cf161d68cf93d552010d6?url=https%3A%2F%2Fwww.instagram.com%2Fthesyndotcom%2F&amp;userId=6594057&amp;signature=f9791d70a40448ac\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.&nbsp;<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shannon Zignoli: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Shannon Zignoli, a US music publicist from The Syndicate, talks to Byta about her music discovery methods, streaming and music sharing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shannon Zignoli: Interview - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Shannon Zignoli, a US music publicist from The Syndicate, talks to Byta about her music discovery methods, streaming and music sharing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T02:28:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/05\/Shannon-twitter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/05\/Shannon-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/\",\"name\":\"Shannon Zignoli: Interview - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2022-06-07T09:02:08+00:00\",\"dateModified\":\"2022-08-24T02:28:09+00:00\",\"description\":\"Shannon Zignoli, a US music publicist from The Syndicate, talks to Byta about her music discovery methods, streaming and music sharing.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/shannon-zignoli\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Shannon Zignoli\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; 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