{"id":4449,"date":"2022-07-12T08:24:45","date_gmt":"2022-07-12T08:24:45","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=4449"},"modified":"2022-08-24T02:09:05","modified_gmt":"2022-08-24T02:09:05","slug":"toby-leveson","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/toby-leveson\/","title":{"rendered":"Toby Leveson"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>South East London. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I am the Senior Digital Content Manager at BPI, looking after digital content and strategy for our consumer-facing brands, which include the likes of The BRIT Awards, and the Mercury Prize.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>At the minute I have both the <a href=\"https:\/\/www.wetlegband.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wet Leg<\/a> and the new <a href=\"https:\/\/fontainesdc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fontaines D.C.<\/a> albums on repeat. Fontaines D.C. are just an ace band and each of their three records is superb in their own right. There\u2019s something really infectious about Wet Leg\u2019s music; prior to working at BPI I was at <a href=\"https:\/\/www.bbc.co.uk\/introducing\" target=\"_blank\" rel=\"noreferrer noopener\">BBC Music Introducing<\/a> and I was working on the <a href=\"https:\/\/www.bbc.co.uk\/programmes\/p040pjkt\" target=\"_blank\" rel=\"noreferrer noopener\">Solent<\/a> show (covering Hampshire, Dorset and the Isle of Wight, where Wet Leg are from) that played some of their early stuff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>I find you\u2019re always a good conversation away from being recommended something really great, and hearing other people\u2019s passion and excitement for new music definitely makes me want to check something out more. Personally, I love using streaming platforms to help discovery (both brand new artists and artists with catalogues), and being exposed to so many artists from nearly every genre imaginable remains such an exciting prospect.\u00a0<\/p>\n\n\n\n<p>Working with massive consumer-facing brands such as The BRITs, we\u2019re all about the next big hit from the biggest artists, so we\u2019re always looking to be engaged with fanbases and see what they\u2019re excited about &#8211; and you can learn a lot from them too!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-style-plain has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I love using streaming platforms to help discovery (both brand new artists and artists with catalogue), and being exposed to so many artists from nearly every genre imaginable remains such an exciting prospect.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I primarily use streaming to discover, before going out and buying the LP if I love the record, and I try to make sure purchasing LPs is a regular thing. I still have a lot of love for the CD and I really think it will remain a format that hangs around despite the continued growth of streaming and resurgence of vinyl.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-style-plain has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I still have a lot of love for the CD and I really think it will remain a format that hangs around despite the continued growth of streaming and resurgence of vinyl.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>To be honest, I\u2019m listening to music all the time! I always have something in the background while I work (normally a selection of newly-released albums), and then I love to test out things I\u2019ve found with others, for example when I\u2019m cooking.<\/p>\n\n\n\n<p>I treated myself to a proper hi-fi setup at the start of the pandemic and I think it might have been one of the best things I\u2019ve ever purchased!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to <a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" target=\"_blank\" rel=\"noreferrer noopener\">pre-release<\/a> music?<\/strong><\/h3>\n\n\n\n<p>In my job, it is very rare that I actually get to hear anything pre-release, but that actually can prove quite helpful in communicating with our audiences, especially on BRIT&#8217;s digital channels, who also won\u2019t have heard anything. It means we get to easily react alongside them when the biggest tracks drop as we\u2019re as much in the dark as they are!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>For me, the benefits far outweigh any frustrations. Being able to ping links to people is far more convenient than posting CDs, for example, and it\u2019s much easier to be able to shout about a track when it\u2019s so accessible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>I\u2019m quite old school on this front! I normally try and listen to as many new albums as I can, and make a note of them as I go, especially the ones I want to go back to, or ones that I want to share. And even though predominantly most of my listening (even on streaming) comes through albums, I do build a big playlist for the year of everything that I love!<\/p>\n\n\n\n<div class=\"byta-callout grid-cell grid--full pad-30 border-grey text-center\"><h3 class=\"blue-dark\"> Byta delivers fast and secure audio sharing<\/h3><p class=\"blue-dark p-regular set-width\">With Byta you are in control of your music. <\/p>\n<a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" class=\"button_wrapper\"> <span class=\"button bg-melon mar-top-30\">Read More<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Probably too much to be honest. When you hear something and it&#8217;s exciting you just want to tell everyone, and I&#8217;m sure my friends outside the industry have lost all confidence when I come to them saying something is amazing as it happens so regularly.&nbsp;<\/p>\n\n\n\n<p>At BPI we have our amazing research team who are across all the stats and figures in the recorded sector so literally nothing that is trending gets past them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>The British and Irish music scene is thriving at the moment so this year\u2019s <a href=\"https:\/\/www.mercuryprize.com\/news\/2022\" target=\"_blank\" rel=\"noreferrer noopener\">Mercury Prize<\/a> is going to be tasty, and there should be another excellent Shortlist. The Awards Show itself will take place in September, but the Shortlist is announced in <a href=\"https:\/\/www.bpi.co.uk\/news-analysis\/2022-mercury-prize-dates-new-sponsor-announced\" target=\"_blank\" rel=\"noreferrer noopener\">July<\/a>.<\/p>\n\n\n\n<p>More information on the BPI is <a href=\"https:\/\/bpi.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toby Leveson: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Toby Leveson is Senior Digital Content Manager at BPI - home of The BRIT Awards and Mercury Prize. 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