I am currently the Chief Marketing Officer and co-founder of Amplify. Previously I was the founder and CEO of Amplify.link which was acquired earlier this year and we formed an exciting new company now known simply as Amplify.<\/p>\n\n\n\n
Amplify<\/a>\u2019s mission is to help artists earn more money and create the new music economy powered by the best of Web2 and Web3. <\/p>\n\n\n\n The three parts of our business include:<\/p>\n\n\n\n AmplifyLink – <\/strong>a FREE music smartlink and marketing platform that allows you to engage your fans, grow your audience and get paid with our highly customisable and industry leading landing pages.<\/p>\n\n\n\n AmplifyLive – <\/strong>We\u2019re creating a Web3 powered solution that provides long-term sustainable income for artists in the live music industry. \u200b<\/p>\n\n\n\n Combining the latest Web3 technology, including DeFi and NFTs, we\u2019re changing the way artists can earn. You can see an example of our first proof of concept showcase here<\/a>. <\/p>\n\n\n\n AmplifyYou<\/strong> – Our 30,000 strong community of artists and experts across our newsletter<\/a>, Discord <\/a>and social channels.<\/p>\n\n\n\n Our overall vision is to create a new music economy that works for artists and to build a decentralised organisation, owned by our community. <\/p>\n\n\n\n I am also the Managing Director of LOUDD<\/a> a full service digital creative agency that focuses on the music and entertainment industry.<\/p>\n\n\n\n It changes day to day, I listen to a lot of new music having spent a long time as a working DJ before moving into the business world.<\/p>\n\n\n\n Today I\u2019m listening to a few different Amapiano and Afrobeats playlists. Recently I\u2019ve had the new Joey Bada$$ and Burna Boy albums in heavy rotation.<\/p>\n\n\n\n A few radio shows: Soulection on Apple Beats 1<\/a>. Benji B, Seanie B, Rodigan etc on BBC Radio 1Xtra<\/a>.<\/p>\n\n\n\n But mostly through playlists on Spotify or browsing SoundCloud and Bandcamp.\u00a0<\/p>\n\n\n\n Then of course I have a few WhatsApp groups with friends recommending music to each other constantly and I also discover some tracks via social media.<\/p>\n\n\n\n I have a big collection of vinyl from back in the day when I used to drag them around clubs to DJ, I was so glad when the switch to CD happened as it probably saved my back from irreparable damage! <\/p>\n\n\n\n Nowadays it’s mostly digital streaming services like Spotify and Apple Music. It\u2019s just very convenient.<\/p>\n\n\n\n At home, whilst working and walking to the office. Generally I use in-ear headphones with my phone for home and commuting. In the office I have a pair of Sony MDR 7506 which are studio quality headphones and makes the listening experience much more pleasurable.<\/p>\n\n\n\n Mostly via recommendations of friends who make music, I am on a few mailing lists and still get sent stuff early to listen to. Otherwise it would just be stuff that gets put on SoundCloud<\/a> type services.<\/p>\n\n\n\n At Amplify we get sent a lot of pre-release music as AmplifyLink has a pre-save functionality that allows artists get traction on their latest release before it is out.<\/p>\n\n\n\n “I used to get a huge amount of links via email, especially in DJing days, often it would just be easier to be able to listen to as a stream before deciding if you wanted to download it.”<\/p><\/blockquote>\n\n\n\n I used to get a huge amount of links via email, especially in DJing days, often it would just be easier to be able to listen to as a stream before deciding if you wanted to download it. I definitely notice the ads on places like SoundCloud<\/a> and the whole experience is a lot less seamless with all the ads now.<\/p>\n\n\n\n I have several Spotify playlists where I keep track of all the stuff I like. I find this the easiest way to be able to go back to stuff.<\/p>\n\n\n\n With Byta you are in control of your music. <\/p>\n Read More<\/span><\/a><\/div>\n\n\n\n Same way that I learn about it, WhatsApp groups, Social media and word of mouth.<\/p>\n\n\n\nWhat are you listening to?<\/strong><\/h3>\n\n\n\n
How do you discover new music?<\/strong><\/h3>\n\n\n\n
What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n
Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n
How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n
What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n
How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n
Byta delivers fast and secure audio sharing<\/h3>
Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n
Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n
![\"Amplify\"](\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-at-10.17.53.png\")
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