{"id":5875,"date":"2023-04-18T07:41:19","date_gmt":"2023-04-18T07:41:19","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=5875"},"modified":"2023-04-18T20:21:13","modified_gmt":"2023-04-18T20:21:13","slug":"diana-hernandez","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/","title":{"rendered":"Diana Hernandez"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>Colombian-born living in Bushwick, Brooklyn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I&#8217;m the Engagement Manager at <a href=\"https:\/\/hi.fi\/\" target=\"_blank\" rel=\"noreferrer noopener\">HIFI<\/a> &#8211; the financial rights organization for the music industry. I manage the relationships with our members and oversee all interactions between artists and people on their teams.&nbsp;<\/p>\n\n\n\n<p>Besides work at HIFI, I&#8217;m also known as Boss Selektah; I collect records and spin ska\/reggae and salsa music.&nbsp;<br>I&#8217;m the Co-founder of Urbano Street &#8211; an audiovisual music station capturing underground expressions. I volunteer as the Executive Director, producing our content and events, including the <a href=\"https:\/\/urbanostreet.com\/u-street-music-fest\" target=\"_blank\" rel=\"noreferrer noopener\">U Street Music Fest<\/a> on 4\/22\/23.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>I listen to a wide variety of early Jamaican music, Latin-soul \/ boogaloo, Latin alternative and fusion, and contemporary local bands from the cumbia punky reggae scene in NYC.<\/p>\n\n\n\n<p>Right now, I\u2019m listening to bands like <a href=\"https:\/\/combolulo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Combo Lulo<\/a>, and <a href=\"https:\/\/www.iseododosound.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iseo &amp; Dodosound<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>I have subscribed to a lot of mailing lists from independent record labels, curators, artists, promoters, and more. I read music reviews and monitor new music releases and announcements, staying up to date with the latest trends and scouting new songs and bands. Along with this, I look for perfectly curated playlists on Spotify, and since I am not a fan of the official Spotify Playlist, I mostly look for playlists done by musicians or fans. I also create playlists for my followers.<br><br>I am very active in my local music community, constantly discovering new music through my relationships with local artists. I often attend local shows and see bands on tour, staying up with all the bands and projects emerging in the neighbourhood.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I listen to a lot of records. Listening to them at home and seeing local DJs performs aid me in my sets when I DJ.&nbsp;<\/p>\n\n\n\n<p>I own a lot of CDs, mainly bootlegs from the 2000s and promotional CDs I still get from DIY bands. While I don\u2019t listen to these, I still like to collect them.<\/p>\n\n\n\n<p>I also have some new cassettes but had to leave a bunch of them behind in my home country. My first experience with music was recording mixtapes from the radio back in the 2000s.<\/p>\n\n\n\n<p>After CDs, I used to download a lot of music from blogs like the <a href=\"https:\/\/skamycrazy.blogspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ska Me Crazy<\/a> blog in Mexico. I used to keep all my downloads organised in iTunes, until Apple launched Sync. While uploading all my music to their cloud, I did not realize that I would no longer own the music. So when I eventually unsubscribed, and switched to Spotify, I was never able to access this music again.&nbsp;<br>I listen to music on Spotify too. Mainly, I listen to the playlists that I create while browsing albums I already like or playlists by different curators on the platform.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>I listen to music all day, most days: On Spotify at work, vinyl at home, live shows, etc. When rehearsing for a show, cooking, or spending time with friends, I use my turntables to listen to music.<\/em>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>I listen to music all day, most days: On Spotify at work, vinyl at home, live shows, etc. When rehearsing for a show, cooking, or spending time with friends, I use my turntables to listen to music.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>I don&#8217;t save pre-releases online and I don&#8217;t really search for pre-released music either.<\/p>\n\n\n\n<p>Some musicians <a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" target=\"_blank\" rel=\"noreferrer noopener\">send<\/a> me access to pre-releases, looking for feedback and\/or in order to promote during my DJ set. For example, I recently got a few singles from Names Your Can Trust from bands like La Pambele and Anant Pradhan &amp; Larry McDonald.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>I love the availability and portability of streaming music, but the algorithm frustrates me. It keeps showing me the same &#8220;new&#8221; music; Music that I have been avoiding listening to because I already know and don\u2019t like it, nor want to hear it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>Besides the records I own, I use playlists and also save music to my library.&nbsp;<\/p>\n\n\n\n<div class=\"byta-callout grid-cell grid--full pad-30 border-grey text-center\"><h3 class=\"blue-dark\"> Byta delivers fast and secure audio sharing<\/h3><p class=\"blue-dark p-regular set-width\">With Byta you are in control of your music. <\/p>\n<a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" class=\"button_wrapper\"> <span class=\"button bg-melon mar-top-30\">Read More<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Yes, I tip people off to new music through the curation of our content for Urbano Street, the curation of my DJ sets, and my public playlists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/hi.fi\/cash-flow\/\" target=\"_blank\" rel=\"noreferrer noopener\">HIFI\u2019s Cash Flow<\/a> &#8211; that accelerates streaming payments for recording artists.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/urbanostreet.com\/u-street-music-fest\" target=\"_blank\" rel=\"noreferrer noopener\">U Street Music Fest<\/a> on April 22nd 2023 on Suydam St Brooklyn &#8211; a community experience with live music, record selectors, and street art.&nbsp;<\/p>\n\n\n\n<p>My public <a href=\"https:\/\/open.spotify.com\/user\/1260744914?si=a5ee65b15ecf412b\" target=\"_blank\" rel=\"noreferrer noopener\">playlists<\/a> on Spotify.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diana Hernandez: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Diana Hernandez of HIFI, U Street Music Fest and known as DJ Boss Selektah talks to Byta about listening habits and new music discovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diana Hernandez: Interview - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Diana Hernandez of HIFI, U Street Music Fest and known as DJ Boss Selektah talks to Byta about listening habits and new music discovery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T20:21:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2023\/04\/diana-hernandez-twitter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2023\/04\/diana-hernandez-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/\",\"name\":\"Diana Hernandez: Interview - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2023-04-18T07:41:19+00:00\",\"dateModified\":\"2023-04-18T20:21:13+00:00\",\"description\":\"Diana Hernandez of HIFI, U Street Music Fest and known as DJ Boss Selektah talks to Byta about listening habits and new music discovery.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/diana-hernandez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Diana Hernandez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; 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