{"id":6008,"date":"2023-06-08T08:53:31","date_gmt":"2023-06-08T08:53:31","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=6008"},"modified":"2023-06-08T09:36:03","modified_gmt":"2023-06-08T09:36:03","slug":"sydney-oberholtzer","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/","title":{"rendered":"Sydney Oberholtzer"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>Denver, Colorado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>Marketing Consultant for numerous brands and agencies, and Creator, Host &amp; Producer of <strong><em>The Set Up <\/em><\/strong><em>music<\/em> podcast<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>Skrillex. He just announced a 5-hour set at Red Rocks, so getting pumped for that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>I discover music in a couple of different ways.&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>Streaming services<\/strong> (I mainly use Amazon Music now). I listen to my favorite artists and then follow the algorithm to discover new music.<\/li>\n\n\n\n<li><strong>Festivals<\/strong>. I like to attend them early and check out sets throughout the day until the headliner.&nbsp;<\/li>\n\n\n\n<li><strong>Groover<\/strong>. It is a platform to provide artists with feedback and I discover new artists this way as a fan and to interview on my podcast.<\/li>\n\n\n\n<li><strong>Social Media<\/strong>. I get served a lot of music ads and I have been discovering new artists these days. I think these ads are pretty spot on.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I typically listen on vinyl (quickly collecting albums) and streaming services.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;My biggest frustration with streaming is that they do not pay artists enough. It is essential to a career these days but it definitely takes advantage of artists.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>At home\/work, I work remotely so I am always listening to music. Whenever I need to get things done, I plug in and zone into the work. I also love listening to music while getting ready in the bathroom over the speaker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>I use Groover, a music feedback platform, and I usually receive a lot of emails regarding pre-releases so I usually listen to the music that is sent to me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>My biggest frustration with streaming is that they do not pay artists enough. It is essential to a career these days but it definitely takes advantage of artists. Also, as a consumer, I think ads and the costs of streaming services are annoying.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>I follow, save and like the tracks and artists. Whenever I Shazam, it will be automatically saved to my Spotify.<\/p>\n\n\n\n<div class=\"byta-callout grid-cell grid--full pad-30 border-grey text-center\"><h3 class=\"blue-dark\"> Byta delivers fast and secure audio sharing<\/h3><p class=\"blue-dark p-regular set-width\">With Byta you are in control of your music. <\/p>\n<a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" class=\"button_wrapper\"> <span class=\"button bg-melon mar-top-30\">Read More<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Yes, whenever I discover new music I like, I\u2019ll send links to their album or track via message on social media or text. It\u2019s usually to a select few people that share similar tastes in music.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>I&#8217;d like to promote my music podcast &#8211; <a href=\"https:\/\/www.thesetupseries.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Set Up<\/a>. I have been interviewing artists who create great quality music and have a story to share.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sydney Oberholtzer: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Sydney Oberholtzer of The Set Up music podcast shares how they discover new artists and enjoy their music in a digital age.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sydney Oberholtzer: Interview - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Sydney Oberholtzer of The Set Up music podcast shares how they discover new artists and enjoy their music in a digital age.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T09:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2023\/06\/Sydney_Oberholtzer-twitter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2023\/06\/Sydney_Oberholtzer-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/\",\"name\":\"Sydney Oberholtzer: Interview - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2023-06-08T08:53:31+00:00\",\"dateModified\":\"2023-06-08T09:36:03+00:00\",\"description\":\"Sydney Oberholtzer of The Set Up music podcast shares how they discover new artists and enjoy their music in a digital age.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/sydney-oberholtzer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sydney Oberholtzer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; 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