{"id":6055,"date":"2023-06-28T08:51:50","date_gmt":"2023-06-28T08:51:50","guid":{"rendered":"https:\/\/byta.com\/howwelisten\/?post_type=interview&#038;p=6055"},"modified":"2023-06-28T11:12:48","modified_gmt":"2023-06-28T11:12:48","slug":"akshay-kapoor","status":"publish","type":"interview","link":"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/","title":{"rendered":"Akshay Kapoor"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Where are you based?<\/h3>\n\n\n\n<p>I am based in New Delhi, India.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Where do you work? What do you do?<\/strong><\/strong><\/h3>\n\n\n\n<p>I work at the global digital music company Believe, in their Artist Services and Development department. I am an A&amp;R Manager. I also run an online music publication that talks about independent music in India &#8211; <a href=\"https:\/\/theindianmusicdiaries.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Indian Music Diaries<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are you listening to?<\/strong><\/h3>\n\n\n\n<p>I usually gravitate to listening to Deep House sets during work hours as they help me focus and stay positive. <a href=\"https:\/\/ra.co\/labels\/13733\" target=\"_blank\" rel=\"noreferrer noopener\">This Never Happened<\/a> is one my favourite labels in this genre. Other than that, I listen to a lot of rock, singer-songwriter and Indian independent music.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you discover new music?<\/strong><\/h3>\n\n\n\n<p>I keep a close eye on the programming that DSPs like Spotify and Apple Music do in my territory. They are great ways to get exposed to new music. Music blogs and developing a network of people who are interested in new music also helps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What formats do you usually listen to? LP, CD, Cassette, Digital, Streaming Services? Why?<\/strong><\/h3>\n\n\n\n<p>I only listen to music on Streaming Services as that is the easiest and most effective option. I will surely want to build myself an analog setup one day hopefully with loads of vinyl and cassettes if they keep making a comeback.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-style-plain has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I think listening to music digitally is great! I often get amazed by the ease at which I can discover music. From Ethiopian Jazz, something I discovered recently, to hearing music released in the 1930s, a lot of valuable music is at your fingertips and I feel that\u2019s amazing.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where do you do most of your music listening?<\/strong><\/h3>\n\n\n\n<p>I do most of my listening at work, although I work from home. My commute for meetings also involves me listening to new music and\/or albums through and through.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you find and listen to pre-release music?<\/strong><\/h3>\n\n\n\n<p>In my territory, the practice of listening to pre-release music is not that strong. Although, my job does involve musicians sending me demos of their upcoming music. They usually send it on one of these 3 channels: Email, WhatsApp (if we&#8217;re already connected there) or use <a href=\"https:\/\/byta.com\/compare\/byta-vs-soundcloud-bandcamp\" target=\"_blank\" rel=\"noreferrer noopener\">SoundCloud<\/a> links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are your frustrations with listening to music digitally? Any benefits?<\/strong><\/h3>\n\n\n\n<p>I think listening to music digitally is great! I often get amazed by the ease at which I can discover music. From Ethiopian Jazz, something I discovered recently, to hearing music released in the 1930s, a lot of valuable music is at your fingertips and I feel that\u2019s amazing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you keep track of everything you are listening to?<\/strong><\/h3>\n\n\n\n<p>I often curate my own playlists and if I like something I add it to my library. I can easily find it later.<\/p>\n\n\n\n<div class=\"byta-callout grid-cell grid--full pad-30 border-grey text-center\"><h3 class=\"blue-dark\"> Byta delivers fast and secure audio sharing<\/h3><p class=\"blue-dark p-regular set-width\">With Byta you are in control of your music. <\/p>\n<a href=\"https:\/\/byta.com\/what-is-byta?utm_source=interview-intext&#038;utm_medium=hwl&#038;utm_campaign=signup-promo\" class=\"button_wrapper\"> <span class=\"button bg-melon mar-top-30\">Read More<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you tip other people off to new music? How?<\/strong><\/h3>\n\n\n\n<p>Sharing <a href=\"https:\/\/byta.com\/what-is-byta\" target=\"_blank\" rel=\"noreferrer noopener\">links<\/a> for that music on my social media, sending the links on their personal messages or making them hear it while spending time with them, these are the usual ways I tip people off to new music.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anything you want to \u201cpromote\u201d?<\/strong><\/h3>\n\n\n\n<p>Would love to give a shoutout to a friend who has started his music journey last year. Please do hear Shourya Malhotra\u2019s music on Spotify. For all things independent music in India, please see <a href=\"https:\/\/theindianmusicdiaries.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Indian Music Diaries<\/a>.<\/p>\n","protected":false},"author":4,"template":"","tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akshay Kapoor: Interview - #HowWeListen from Byta<\/title>\n<meta name=\"description\" content=\"Akshay Kapoor of Believe India and The Indian Music Diaries shares how they find and enjoy their music in a digital age.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akshay Kapoor: Interview - #HowWeListen from Byta\" \/>\n<meta property=\"og:description\" content=\"Akshay Kapoor of Believe India and The Indian Music Diaries shares how they find and enjoy their music in a digital age.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/\" \/>\n<meta property=\"og:site_name\" content=\"#HowWeListen from Byta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BytaLtd\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T11:12:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2023\/06\/akshay-kapoor-twitter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/byta.com\/howwelisten\/wp-content\/uploads\/2023\/06\/akshay-kapoor-twitter.png\" \/>\n<meta name=\"twitter:site\" content=\"@BytaLtd\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/\",\"url\":\"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/\",\"name\":\"Akshay Kapoor: Interview - #HowWeListen from Byta\",\"isPartOf\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\"},\"datePublished\":\"2023-06-28T08:51:50+00:00\",\"dateModified\":\"2023-06-28T11:12:48+00:00\",\"description\":\"Akshay Kapoor of Believe India and The Indian Music Diaries shares how they find and enjoy their music in a digital age.\",\"breadcrumb\":{\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/byta.com\/howwelisten\/interview\/akshay-kapoor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/byta.com\/howwelisten\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interviews\",\"item\":\"https:\/\/byta.com\/howwelisten\/interviews\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Akshay Kapoor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/byta.com\/howwelisten\/#website\",\"url\":\"https:\/\/byta.com\/howwelisten\/\",\"name\":\"#HowWeListen from Byta\",\"description\":\"Music Interviews &amp; 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