Moreover, the AI landscape has been facing headwinds in the world of investment. Recent studies have shown that using AI in marketing pitches can actually deter potential customers, casting doubt on some of the more grandiose claims about AI’s transformative potential. This cooling enthusiasm has left many investors increasingly sceptical about the technology’s real-world impact.

However, amidst these challenges and controversies, there are specific applications of AI in music marketing and fan engagement that show genuine promise. These practical uses of AI technology could potentially help artists, marketers, and fans alike, offering tangible benefits without the ethical quagmires associated with AI-generated music.

In this article, we’ll explore how AI is being leveraged to enhance fan experiences, streamline marketing processes, and create more personalized connections between artists and their audiences. From AI-powered chatbots and predictive analytics to personalized content creation and social media optimization, we’ll examine the concrete ways in which AI is reshaping the landscape of music marketing and fan engagement.

While it’s crucial to approach AI with a critical eye and acknowledge its limitations and potential drawbacks, understanding its practical applications in music marketing can help industry professionals navigate this complex technological landscape more effectively. 

Personalized Fan Experiences

AI is dramatically enhancing the way fans interact with music and artists. Platforms like Endel are using AI to create personalized soundscapes based on listeners’ environments and moods, adapting in real-time to factors like weather and location. Warner Music Group’s partnership with TheWaveVR is taking this a step further, offering immersive virtual reality concerts that transform the live music experience.

The impact of these AI-driven personalization efforts is significant. Platforms leveraging AI for personalization have reported a 30-35% increase in user engagement and streaming numbers. This trend is set to continue as AI becomes more adept at understanding and catering to individual preferences.

AI-Powered Marketing Strategies

For marketers, AI is proving to be a revolutionary tool. Platforms like Landmrk use AI to create location-based experiences, unlocking exclusive content for fans based on their geographical location. This not only increases engagement but also provides valuable data for future marketing efforts.

AI is streamlining workflows for marketers by automating tasks such as content creation, campaign management, and data analysis. Reports suggest that AI-driven marketing tools can reduce campaign management time by up to 40% while increasing campaign effectiveness and audience reach.

Personalized Content Creation

AI’s ability to analyze fan data and create customized content is transforming marketing strategies. From personalized news articles and videos to AI-generated art and merchandise, the possibilities are vast. For instance, AI can create customized social media posts, captions, and stories tailored to individual fan preferences. It can even compose playlists for fans.

AI-generated content isn’t limited to text and music. Some platforms are using AI to create unique and personalized merchandise, such as limited-edition jerseys based on real-time events and fan preferences.

AI Chatbots for Fan Interaction

AI chatbots are becoming increasingly sophisticated in their ability to provide personalized fan interactions. Artists like Maroon 5 and Dua Lipa have used AI chatbots to engage fans with personalized messages and quizzes, resulting in interaction rate increases of over 50%.

In the sports world, teams like Arsenal London and the NBA’s Golden State Warriors have implemented AI chatbots to provide fans with live match updates, player statistics, and personalized content. These chatbots not only answer queries but also collect valuable fan data that can inform future marketing and production strategies.

AI in Social Media Marketing

Social media remains a crucial platform for music marketing, and AI is enhancing its effectiveness. Tools like Socialbakers, Predis.ai, and Symphony offer advanced audience insights, content generation, and posting optimization. These AI-powered platforms analyze user engagement to guide posting strategies, optimize content, and track performance.

Some music labels have reported increases in engagement rates of 25-30% on platforms like Instagram and Twitter by using AI for social media analysis. AI can help streamline social media strategies by suggesting content ideas, generating text, creating and enhancing visuals, suggesting trending hashtags and emojis, and even translating content into multiple languages.

Predictive Analytics and Trend Forecasting

One of the most exciting developments in AI-assisted marketing is its ability to predict music trends and identify potential hits. Platforms like Instrumental use AI to scour streaming platforms and social media to find emerging artists and tracks before they hit the mainstream. This technology has led to the discovery of artists who later signed major deals, demonstrating the predictive power of AI in music trend analysis.

AI can also provide predictive analytics for fans, helping them make informed decisions about things like fantasy sports teams or sports betting activities. This adds another layer of engagement and interactivity to the fan experience.

The Future of AI in Music Marketing

Looking ahead, the impact of AI on music marketing is expected to be profound:

• For fans, AI will lead to even more personalized and engaging experiences. AI-powered recommendations, interactive content, and virtual events are likely to become the norm.
• For artists, AI will enable greater creative freedom and provide better insights into fan preferences. New revenue streams may emerge, with AI-generated music and voice licensing becoming more common.
• For marketers, AI-powered tools for content creation, audience analysis, and campaign optimization will become essential. This will lead to more effective and efficient marketing campaigns.

From personalized experiences and AI chatbots to predictive analytics and trend forecasting, AI is reshaping how artists connect with their audience and how marketers promote music. While challenges and ethical considerations remain, the future of music marketing with AI looks promising, with more personalized, engaging, and effective campaigns on the horizon. 

The post Beyond the Hype: AI’s Practical Applications in Music Marketing and Fan Engagement appeared first on Byta Blog.

Harmonizing Data: Advanced AI Training Practices for the Music Industry: a free workshop for music creators, their teams and all creatives!

Featuring: Virginie Berger, Thomas Guillaud, Ben Porter, Moderated by Marc Brown

Register here for free!

Are you ready to dive into the future of music creation? Join us on 30th October 2024, at 10am PT / 1pm ET / 6pm BST for an eye-opening webinar hosted in collaboration with MatchTune, where we explore the profound impact of artificial intelligence on the music industry.

This webinar is focused on the impact of artificial intelligence (AI) on the music industry, particularly how data is used to train AI systems that are becoming increasingly capable of tasks like composing, producing, and performing music. The session will explore both the opportunities and challenges that come with these advancements.

Join us for the third in our groundbreaking series, this time; a transformative exploration into advanced AI training practices for the music industry.

In a world where AI can compose, produce, and even perform music, we stand at a pivotal crossroads. Join us for a critical workshop that investigates the potential risks of inadequate and non-transparent AI training practices within the music industry, before highlighting emerging solutions and prospects. How do we harmonize the data?

As we navigate the increasingly digital landscape of music production, distribution, and consumption, this session will provide an essential overview of AI’s impact on the music sector, tracing its evolution from novel experiments to mainstream applications. We will address the significant challenges that arise from poorly trained AI systems, including issues related to transparency, intellectual property rights, and the fair compensation of artists. This workshop aims to inform and foster a dialogue on the importance of robust AI training protocols that not only have the potential to enhance creativity but also can safeguard the rights and revenues of creators.

What You Will Learn:

1. AI in Music: We’ll begin with a clear explanation of how AI is currently being used in the music industry, from generating music tracks to analyzing listener preferences. We’ll discuss how these technologies have evolved from experimental tools to widely adopted applications.
2. AI Training Practices: The core of the webinar will delve into how AI systems are trained specifically for music-related tasks. We’ll cover different approaches to AI training, including what kind of data is used (such as audio samples, music metadata, and user interaction data) and how this data is processed to teach AI systems.
3. Risks of Poor Training: We’ll address the potential risks that come with inadequate or non-transparent AI training practices. This includes issues like bias in AI outputs, where the AI might produce music that is unoriginal or unfairly mimics existing artists, and concerns around intellectual property, where AI-generated music could infringe on the rights of human creators.
4. Legal and Ethical Considerations: The webinar will also cover the legal and ethical implications of AI in music. We’ll discuss current regulations and the challenges of applying existing laws to AI-generated content, as well as ethical issues like the fair compensation of artists whose work might be used to train AI systems.
5. Emerging Solutions: Finally, we’ll look at emerging solutions to these challenges, such as new frameworks for transparent and ethical AI training practices, and the development of AI systems that can enhance creativity while respecting the rights of human creators.

Who Should Attend:

• Music Industry Professionals: Learn how AI could impact your work, from production to rights management.
• AI Developers and Data Scientists: Understand the specific challenges of training AI systems for music.
• Legal Experts: Explore the evolving legal landscape around AI-generated music and intellectual property.
• Artists and Creators: Discover how AI might be used in the creative process and what safeguards are needed to protect your rights.

This webinar is designed to provide practical, actionable insights into the current state of AI in the music industry and to foster a discussion on how we can ensure that these technologies are developed and used in a way that benefits everyone involved.

Register today to secure your spot and join us in this important conversation.

Let’s shape a future where technology harmonizes with human creativity!

Register free to secure your spot!

Our Guest Speakers:

Virginie Berger:

The Chief Business Development and Rights Officer at MatchTune. Virginie is a seasoned international executive with over 20 years of experience in the music and tech industries, adept at navigating the ever-evolving intersection of music and technology. Recognized for expertise in entertainment marketing, driving global expansion strategies, forging crucial partnerships with industry leaders, spearheading business development initiatives, pioneering rights innovation, and leading digital transformations. Passionate about fostering collaboration and innovation among music organizations, artists, and startups.

Thomas Guillaud 

Marketing Director @ MatchTune | Former Universal Music Group. Thomas has a diverse range of work experience in the music industry. Thomas started their career as a Concert Production Intern at Live Nation Entertainment, where they assisted in coordinating various concerts and a major music festival. Following internship roles at Live Nation & Bandsintown, Thomas joined Universal Music Group in 2018 and ascended to the role of Audience Growth Manager. During five years with the company, he spearheaded digital strategy & audience growth campaigns for iconic artists such as The Beatles, Bob Marley and Elton John.

Thomas joined MatchTune in early 2023 as Marketing Director. During this time, his leadership of the business’ entire marketing arm has helped amplify & widen its influence in the music industry.

Ben Porter

After graduating from the University of Leeds with first-class honors in a Bachelor of Arts (BA) degree in English Language and Linguistics, Ben joined MatchTune in May 2022 as a Digital Marketing Intern and later transitioned to the position of Digital Marketing Associate in November 2022. During nearly two years with the company, Ben’s multifaceted contributions have included spearheading social strategy, creating brand content, and coordinating marketing copy.

Marc Brown

Marc is the founder of Byta / byta.com. Run as a distributed team across three continents. His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries.

Register for free!

More about Byta

Create. Promote. Discover. 

Launched to highlight the nuanced challenges artists and their teams face when trying to negotiate the music ecosystem. Byta is more than just a music-sharing app. It simplifies the secure exchange of digital audio, by helping artists, their teams and collaborators share streams and downloads quickly and securely. Byta is unrivalled in taking advantage of audio files’ unique properties – reading and writing file metadata, converting file formats and delivering fast yet secure streaming. Byta’s goal is to provide the tools and knowledge needed to move creator’s careers forward. For further details, visit https://byta.com/what-is-byta.

About MatchTune

Empowering Creativity Through AI Innovation:

Founded in 2017 by renowned jazz musician André Manoukian and serial entrepreneur Philippe Guillaud, MatchTune is a pioneering music technology company headquartered in Paris & Los Angeles. With a diverse product suite of revolutionary software tools, MatchTune’s mission is twofold: leveraging AI algorithms to safeguard music against copyright infringement, while simultaneously helping brands maintain compliance when licensing music for their video content. For further details, visit https://www.matchtune.com/.

Register for free!

The post Harmonizing Data: Advanced AI Training Practices for the Music Industry appeared first on Byta Blog.

I am Sertaç Oğul, founder of OGUL Law & Consultancy. Also I recently started an initiative called Pro Creative, think thank and accelerator for creative industries.I am currently based in İstanbul.

What are you currently listening to? 

I am currently listening to The Ironsides. Changing Light album is amazing.

Give us a small insight into your daily routine? 

I generally try to wake up around 7 in the morning and finish my reading and writing tasks. As the day progresses, from meeting to meeting, it becomes difficult to focus. Therefore I would like to finish all the paperwork before noon. Afterward, I usually have video calls and meetings. In the afternoon, I have short meetings with the artists I manage. Towards the evening, I review the planning for the next day.

Over to you, Sertaç…

Artificial Intelligence & Ethics in the Global Music Industry

In recent years, artificial intelligence has deeply affected every area of the creative industries, with music being at the forefront. Just as 2022 saw significant advancements in artificial intelligence for visual communication, 2023 experienced AI’s transformative impact on the music industry. Generative AI, one of the most fascinating results of artificial intelligence, not only analyzes and processes existing music content but also has the capability to create new, original pieces. This ability to generate new music encompasses replication and modification, as well as the creation of entirely new works. It manifests in various ways, such as producing background music for the industry, providing ideas to composers, or generating complete pieces.

Discussions have been ongoing for some time regarding various aspects, from training data for AI tools to copying people’s voices, music production, and the legal protection of this music. When we evaluate the issue from both input and output perspectives, we see different ethical and legal problems. A practical ethical framework for the intersection of music and AI must be versatile enough to accommodate a wide array of applications and the continually evolving technological, legal, economic, and societal landscapes. Ethical considerations should adapt to the rapid pace of the AI industry, unclear legal standards, impending regulations, the fluctuating music industry, and workforce pressures. Technological advances, legal actions, corporate mergers, shareholder interests, online trolls, and social media disputes can significantly alter the context, requiring a flexible approach to ethical decision-making.

It is as crucial to understand what an ethical framework should avoid as it is to know what it should include. Experts in technology ethics caution against treating such a framework merely as a target to achieve or a checklist to complete. Instead, ethics should be viewed as an ongoing process rather than a static object.A framework that is too vague can be challenging to implement. Similarly, oversimplifying complex issues into bullet points without adequately acknowledging real-world impacts is problematic. Such oversimplification can lead to moral blindness—the inability to recognize the ethical aspects of decisions—and moral disengagement, where one convinces themselves that ethical norms do not apply in certain situations. Examples of this oversimplification include using euphemisms like “loss of work” or “legal trouble” to downplay serious issues. While it might be more comfortable to ignore the full scope and seriousness of potential consequences, it is essential to confront them thoroughly, even if it is unsettling.

My analysis explores the ethical landscape of artificial intelligence in the music industry by reviewing nine ethical guidelines developed between 2018 and 2023, in the context of the OECD’s AI Principles. These guidelines encompass various initiatives and campaigns, highlighting the music industry’s evolving interaction with AI technologies. These are, from past to present: 

• Ethical Dimensions of Music Information Retrieval Technology (2018)
• Ethics Guidelines in Music Information  Retrieval (2019)
• Human Artistry  Campaign  (2023)
• How ASCAP Is Helping Music Creators Navigate AI (2023)
• UK Music Policy Position Paper on Artificial Intelligence (2023)
• Global Creators and Performers Demand Creative Rights in AI Proliferation (2023)
• YouTube: Our principles for partnering with the music industry on AI technology (2023)
• IMPF Ethical Guidelines on generative Artificial Intelligence (2023)

Transparency is emphasized in all but one set of guidelines (specifically, YouTube’s), highlighting its crucial role in the application of AI within the music industry. The push for transparency is fueled by the growing use of AI for tasks such as music curation, recommendation, and composition. This transparency entails clearly disclosing AI algorithms’ decision-making processes, data sources, and potential biases. Such openness builds trust among musicians and audiences, enabling artists to understand and potentially influence the creative processes affected by AI. Additionally, transparency is essential in preventing biases that could impact the diverse and subjective nature of musical preferences, ensuring AI technologies do not inadvertently diminish the richness of musical expression.“Human-centered values” are nearly as widely supported as transparency, appearing in all guidelines except the 2019 Ethics Guidelines in Music Information Retrieval.

The integration of AI into music creation necessitates a critical reflection on preserving human creativity and values within this technologically advanced context. As AI’s role in music evolves, it is essential to maintain the primacy of human creativity. Ethical considerations must carefully balance using AI to enhance human creativity and using AI as an autonomous creator.

Establishing criteria to distinguish between these uses is vital for copyright integrity and ensuring the unique contributions of human intellect, skill, labor, and judgement are valued. Moreover, AI-generated content should be clearly labelled to maintain consumer transparency and protect recognition and rewards for human creators. This underscores the importance of human authenticity, identity, and cultural significance, even as the industry explores AI’s transformative potential.

Where should readers go to find out more? Any further reading or digital gurus to recommend?

You can check out my recent article:

• In Tune with Ethics: Responsible Artificial Intelligence and Music Industry.

Thanks for being part of Byta‘s Digital Dialogue series, Sertaç!

The post Digital Dialogue: Artificial Intelligence & Ethics in the Global Music Industry with Sertaç Oğul (OGUL Law) appeared first on Byta Blog.

Amanda Schupf, based in New York City, running my own music tech consultancy – MAX Music – helping to bridge the gap between music rights and talent with music tech companies and investors.

What are you currently listening to? 

Billie Eilish “Lunch”. This song is a bop.

Give us a small insight into your daily routine? 

Wake up at 5:30, get my first cup of coffee, take my dog out for a walk, feed my son breakfast, go to the gym and then by 8 am I am at my desk responding to emails from the day/night before and diving into the day. For better or worse I continue working until I go to sleep around 8/8:30, around the same time I put my son to bed.

Over to you, Amanda…

Reframing the Narrative: Major Labels Through a Different Lens (Instead of DIY Can We DIT?)

The music industry does not have to be a zero-sum game. There’s no one-size-fits-all solution for artists, and in my view, there’s room for diverse strategies and players. TRUE support for artists involves educating them about ALL of their options and helping them navigate the landscape.

On that note, I want to speak on what, from my perspective, has been an increasingly one-sided narrative surrounding the position of major labels within the music industry ecosystem today and how we might consider meeting in the middle a bit more in our dialogues. NB: This is an expansion on a piece I published on LinkedIn a few months ago.

Recently, I have seen more and more criticism of major labels, in part due to/in conjunction with the rise of artist-fan platforms. As someone deeply entrenched both within and outside the major label ecosystem, although having never held a job at one, I feel compelled to address what I believe is a skewed narrative that paints major labels as the arch-nemesis of artists and the music industry at large without much context.

To be clear, the rise of artist-to-fan platforms and other efforts to elevate independent artists signify positive and necessary shifts in the music business. But the conversation has become so one-sided, it overlooks the crucial role major labels can play for some artists, particularly those aiming for stratospheric levels of global success. This includes those artists who find their initial success on these same platforms that are positioning themselves as the antithesis to the major labels.

What no one seems to be addressing is the question of what happens when the platforms do their job, an independent artist succeeds – creating a body of work, accumulating fans, and even achieving financial success – and still has aspirations for Beyoncé and Taylor Swift levels of success? Attaining this while remaining ‘independent’ becomes increasingly challenging.

Even artists like Beyoncé and Taylor Swift, who possess significant if not complete control over their masters and creative direction, rely on major labels for essential support, including distribution, promotion, touring logistics, administration, and yes, additional financial backing, despite their own financial means. These artists, and many others, depend on major labels for their global infrastructure and experienced teams, including many of our esteemed colleagues and friends, adept at navigating the intricacies of global markets.

This isn’t to diminish the value of platforms supporting indie artists, or those working to help all artists (including major label ones) earn more and have a more meaningful relationship with their fans (again, I work with several of them). Nor is it to disregard the efforts of artists transitioning away from major labels when they feel it’s the right move for them. I’ve been part of artist teams where we decided to part ways with the label, whether due to a lack of fit or the natural evolution of the relationship. It happens all of the time and it’s healthy and totally understandable.

However, I think it’s important to recognize that behind the flashy press releases, many of these platforms have hidden limitations and despite disparaging press releases, major labels have unheralded strengths. Everyone has their role to play in the music ecosystem, and I’ve seen firsthand my entire career how many stakeholders across the board have and continue to rely on major labels to survive.

Comparing now versus then, the DIY approach that has been flourishing for over a decade or so was a necessary response to a very different industry landscape. Back then, “fighting the man” often meant seizing control from labels that had a near-monopoly on distribution and promotion. Today, however, artists and their teams have far more control over their destinies. I think there is room for the conversation to shift from DIY to DIT—Do It Together. This collaborative approach means partnering with the right entities for each individual artist,  including major labels, that offer the right level of power and resources to match the artist’s career stage and goals.

It’s no longer about fighting against the system but finding the right partners within it. A major label may seem less about artist empowerment and success at first glance, but the reality is that no one, at any level, wants an artist to fail. The support and infrastructure provided by major labels can be instrumental for artists reaching for the global stage. Collaboration is key, and understanding the nuanced roles that different entities play can lead to more informed and balanced discussions.

So, I would like to suggest that we all please add some balance and perspective in our dialogues.

The music industry does not have to be a zero-sum game. There’s no one-size-fits-all solution for artists, and in my view, there’s room for diverse strategies and players. TRUE support for artists involves educating them about ALL of their options and helping them navigate the landscape.

Thanks for being part of Byta‘s Digital Dialogue series, Amanda!

The post Reframing the Narrative: Major Labels Through a Different Lens (Instead of DIY Can We DIT?) with Amanda Schupf (MAX Music) appeared first on Byta Blog.

Ethical AI in Music Production: a free workshop for music creators, their teams and all creatives!

Featuring: Virginie Berger, Thomas Guillaud, Ben Porter, Moderated by Marc Brown

Join Us for a Webinar on the Ethical Use of AI in Music Creation

• Register free!

Are you ready to dive into the future of music creation? Join us on July 3rd, 2024, at 10am PT / 1pm ET / 6pm BST for an eye-opening webinar hosted in collaboration with MatchTune, where we explore the profound impact of artificial intelligence on the music industry.

Get ready for a groundbreaking discussion; a transformative exploration into the ethical use of AI in music creation!

In a world where AI can compose, produce, and even perform music, we stand at a pivotal crossroads. The questions we face are monumental: How do we maintain transparency in AI’s role in music? What are the intellectual property challenges with AI-generated tunes? And crucially, how do we ensure that artists are fairly compensated?

Join us as we dive deep into these pressing issues. Together, we’ll draft a new blueprint for AI in music – establishing robust principles that uphold responsible innovation while cherishing the indispensable human essence of artistry. Our mission? To make sure AI amplifies creativity, reinforcing rather than replacing the artist’s irreplaceable spark.

This is your invitation to help sculpt the future soundscape of the music industry. Don’t miss this chance to engage with top industry mavens and visionary thinkers. Let’s shape a future where technology harmonizes with human creativity!

Register free to secure your spot!

Our Guest Speakers:

Virginie Berger:

The Chief Business Development and Rights Officer at MatchTune. Virginie is a seasoned international executive with over 20 years of experience in the music and tech industries, adept at navigating the ever-evolving intersection of music and technology. Recognized for expertise in entertainment marketing, driving global expansion strategies, forging crucial partnerships with industry leaders, spearheading business development initiatives, pioneering rights innovation, and leading digital transformations. Passionate about fostering collaboration and innovation among music organizations, artists, and startups.

Thomas Guillaud 

Marketing Director @ MatchTune | Former Universal Music Group. Thomas has a diverse range of work experience in the music industry. Thomas started their career as a Concert Production Intern at Live Nation Entertainment, where they assisted in coordinating various concerts and a major music festival. Following internship roles at Live Nation & Bandsintown, Thomas joined Universal Music Group in 2018 and ascended to the role of Audience Growth Manager. During five years with the company, he spearheaded digital strategy & audience growth campaigns for iconic artists such as The Beatles, Bob Marley and Elton John.

Thomas joined MatchTune in early 2023 as Marketing Director. During this time, his leadership of the business’ entire marketing arm has helped amplify & widen its influence in the music industry.

Ben Porter

After graduating from the University of Leeds with first-class honors in a Bachelor of Arts (BA) degree in English Language and Linguistics, Ben joined MatchTune in May 2022 as a Digital Marketing Intern and later transitioned to the position of Digital Marketing Associate in November 2022. During nearly two years with the company, Ben’s multifaceted contributions have included spearheading social strategy, creating brand content, and coordinating marketing copy.

Marc Brown

Marc is the founder of Byta / byta.com. Run as a distributed team across three continents. His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries.

Register for free!

More about Byta

Create. Promote. Discover. 

Launched to highlight the nuanced challenges artists and their teams face when trying to negotiate the music ecosystem. Byta is more than just a music-sharing app. It simplifies the secure exchange of digital audio, by helping artists, their teams and collaborators share streams and downloads quickly and securely. Byta is unrivalled in taking advantage of audio files’ unique properties – reading and writing file metadata, converting file formats and delivering fast yet secure streaming. Byta’s goal is to provide the tools and knowledge needed to move creator’s careers forward. For further details, visit https://byta.com/what-is-byta.

About MatchTune

Empowering Creativity Through AI Innovation:

Founded in 2017 by renowned jazz musician André Manoukian and serial entrepreneur Philippe Guillaud, MatchTune is a pioneering music technology company headquartered in Paris & Los Angeles. With a diverse product suite of revolutionary software tools, MatchTune’s mission is twofold: leveraging AI algorithms to safeguard music against copyright infringement, while simultaneously helping brands maintain compliance when licensing music for their video content. For further details, visit https://www.matchtune.com/.

Register for free!

The post Ethical AI in Music Production appeared first on Byta Blog.

From Local to Global Artist: The Power of Targeted Music Marketing

(A free workshop, interview and webinar for artists and their teams – live online via Zoom)

Tuesday, June 25th – 9am PT / 12pm ET / 5pm BST (UK)

Free registration here!

Our next guest is Alex Brees: CEO and Founder of un:hurd music, a Music-Tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns. They “help artists ‘cut through the noise’, develop valuable audiences and become sustainable entities.” Alex is challenging how we think about music marketing. At just 33, he’s not only crafted a remarkable product but also attracted top-tier investors and significant market traction. 

From challenges to triumphs, there’s a wealth of knowledge to uncover from Alex’s journey. Prior to launching un:hurd, Alex was a global analyst at Universal Music and worked with the likes of Katy Perry, Lady Gaga and Rich The Kid.

un:hurd music is powerful, seamless music promotion at your fingertips. It offers you the ability to build effective promotional campaigns across all of your platforms that matter. Their technology creates a tailored list of marketing suggestions based on the user’s data and in just a few clicks, one can pitch to playlists, reach new fans on social media and launch a fan hub. Since launching, un:hurd has worked with over 65,000 artists from 129 countries, has raised over £2mil from some of the worlds most influential music investors, been featured as one of Music Ally’s start-ups to watch and has featured on BBC Dragons Den. 

#HowWeListen Live: In Conversation is a monthly free live and online one-on-one interview event. Each event features an in-depth one-on-one interview with someone from deep within the music ecosystem by Byta founder Marc Brown. 

Key takeaways will include:

• Data-Driven Decisions in Music Strategy
• Paid Ads Strategies for Artists: Why, How, When? 
• The Evolution of Music Distribution
• Enhancing Artist and Fan Connections Through Technology
• The Impact of Secure Digital Audio Exchange in Collaborations
• Monetizing Music in the Streaming Era
• Innovations in Music Marketing
• Challenges and Opportunities in Global Music Marketing
• The Role of Artificial Intelligence in Music Creation and Promotion
• Ethics and Privacy in Music Technology
• Future Trends in Music Tech

Free registration here! 

About the Event

The series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to manoeuvre their way through the music ecosystem better and provide fun and insightful Q&As along the way!

#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.

About Byta

Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.

More about Alex Brees:

Alex is the CEO and Founder of unhurd, a Music-Tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns. Since launching, unhurd has worked with over 65,000 artists from 129 countries, has raised over £2mil from some of the worlds most influential music investors, been featured as one of Music Ally’s start-ups to watch and has featured on BBC Dragons Den. Prior to launching unhurd, Alex was a global analyst at Universal Music and worked with the likes of Katy Perry, Lady Gaga and Rich The Kid.

About Marc Brown

Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables the sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.

His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.

Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.

Marc currently lives and works in Stockholm, Sweden.

Free registration here! 

The post #HowWeListen Live: In Conversation with Alex Brees (un:hurd music) appeared first on Byta Blog.

‘Music Publicity 101: Your Next Release‘

Tuesday, May 28th, 9am PT / 12pm ET / 5pm BST (UK) – Live online via Zoom

Free registration here!

Our next guest is Nancy Lu is the founder of Fancy PR, she is a New York City-based entertainment and arts comms specialist with over a decade of experience working with musicians, comedians, indie films, and events. She is a Shanghai-born first-generation Chinese-American with over a decade of publicity experience.

“The democratisation of music making means everyone has the opportunity to make art, but it also means there are a million new songs released every week. That coupled with the restructuring of the digital advertising business and fewer publications means more people fighting for fewer opportunities. As publicists, that means we have to rethink our approach.”

Nancy Lu founded Fancy PR in 2013, managing all aspects of the business in addition to the day-to-day work of a publicist. Her clients are primarily musicians though she has also worked with festivals, comedians, and indie films. She’s helped break artists including The Beaches, Saucy Santana, SOFI TUKKER, MUNA, and more. Nancy is driven by storytelling, exploring the intersection of identity and the arts, and championing underrepresented voices in media. In addition, she is also currently pursuing her MBA part-time at NYU to expand her skill set and network, with an ever-ongoing objective of staying curious.

#HowWeListen Live: In Conversation is a monthly free live and online one-on-one interview event. Each event features an in-depth one-on-one interview with someone from deep within the music ecosystem by Byta founder Marc Brown. 

Key takeaways will include:

• The importance of storytelling
• Who to tell your story to: publicity 101
• How to build a career and promote your music
• What things should be in place to promote your music
• Who are the “Gate Keepers”
• Should there be different stories for different mediums 
• The difference between releasing a single, EP or full-length album
• The relationship of touring to PR

Free registration here!

About the Event

The series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to manoeuvre their way through the music ecosystem better and provide fun and insightful Q&As along the way!

#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.

About Byta

Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.

More about Nancy Lu:

Nancy Lu is a Shanghai-born first-generation Chinese-American, New York City-based entertainment and arts comms specialist who founded, in 2013 Fancy PR a boutique entertainment PR agency with a focus on music. Nancy has over a decade of experience working with musicians, comedians, indie films, and events. She’s helped break artists including: The Beaches, UNIIQU3, That Chick Angel, mazie, girli, Will Joseph Cook, Dess Dior, Saucy Santana, SOFI TUKKER, MUNA, FLETCHER, Chelsea Cutler, Peach Tree Rascals, Maude Latour, Blu DeTiger, Stephanie Poetri, Su Lee, Adam Melchor, Confidence Man, Bag Raiders, Miami Horror, Goldroom, Charlotte Cardin, Donna Missal, LANY, SIA.

About Marc Brown

Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables the sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.

His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.

Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.

Marc currently lives and works in Stockholm, Sweden.

Free registration here!

The post #HowWeListen Live: In Conversation with Nancy Lu (Fancy PR) appeared first on Byta Blog.

‘Cultivating Mental Wellness While Building a Sustainable Music Career‘

Tuesday, April 30th, 9am PT / 12pm ET / 5pm BST (UK) – Live online via Zoom

Free registration here!

Our next guest is Emily White the Co-Founder of Collective Entertainment, an Amazon #1 best-selling author and podcaster.

“If an artist manager, artist, or any industry professional isn’t taking care of themselves, then they’re not going to be able to take care of others, create, or put out the best art possible.”

Emily White is a Partner at Collective Entertainment and the Founder of #iVoted Festival. She is the author of the Amazon #1 best-selling How to Build a Sustainable Music Career and Collect All Revenue Streams and hosts the book’s accompanying podcast of the same name. The podcast is the #1 Music Business podcast globally, charting on six continents with listeners in 140+ countries.

An in-demand speaker and consultant due to her expertise within the modern music and sports industries, artist development, social media, and beyond, White has been on the cover of Pollstar Magazine with her name also gracing the cover of Billboard magazine. Her work has been additionally profiled in Variety, Fast Company, Forbes, Bloomberg, Rolling Stone, Pitchfork, Alternative Press, Brooklyn Vegan, The Fader, Stereogum, Relix, CNN, Vox, The Huffington Post, ESPN, and more. She is a frequent guest blogger for Hypebot as well as Midem in Cannes, France where she is a regular speaker. In 2019, White became an adjunct instructor at New York University’s Clive Davis Institute of Recorded Music within NYU’s Tisch School of The Arts and has also taught at the University of New Haven. In 2021, How to Build a Sustainable Music Career and Collect All Revenue Streams launched as a podcast. 

Collective Entertainment is a 100% women-run & owned company based in New York, Miami, & North Carolina. Their clients & projects span the entertainment industries specializing in music, sports, content creation, activism, & production.

#HowWeListen Live: In Conversation is a monthly free live and online one-on-one interview event. Each event features an in-depth one-on-one interview with someone from deep within the music ecosystem by Byta founder Marc Brown. Our next event is a conversation with Emily White, looking at how to build a more sustainable music career while remaining mentally fit.

Free registration here!

Key takeaways will include:

• Practices and advice for musicians looking to build a long-term career
• Music and mental health, keeping everything in check
• How to build a career from day one
• How to get your career organized and moving forward
• The future of AI, streaming and curation
• What I’ve learned about the future of music while at Johns Hopkins University
• Developing individualized plans for short & long-term career development
• Best practices for release plans, digital marketing, touring, merchandising & social media strategy.

About the Event

The series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing fun and insightful Q&A along the way!

#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.

Event Format

An introduction will introduce industry insights & Byta updates and tips on what you can do yourself to better increase the chances of your success. 

Followed by an in-depth one-to-one conversation. This time around Marc will be chatting with Emily White: Co-Founder of Collective Entertainment, an Amazon #1 best-selling author & Podcaster.

About Byta

Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.

More about Emily White:

Emily White is an Amazon #1 best-selling author of course-books around the globe & hosts the world’s #1 Music Business podcast, How to Build a Sustainable Music Career & Collect All Revenue Streams, w/ the show charting in 30+ countries on six continents. She’s the Founder of #iVoted & #iVoted Festival, a data-driven non-profit that built the largest digital concert in history all to increase non-partisan U.S. voter turnout. White is a Founding Partner @ Collective Entertainment whose career spans the entertainment industry, including positions at Live Nation Artists (now Roc Nation) & Madison House, Inc., always putting artists & talent first while taking care of fans a very close second. Her board, advisory council & committee service includes Well-Dunn, Future of Music, SXSW, David Lynch Foundation, The Recording Academy, Pandora, CASH Music & the Elijah E. Cummings Democracy & Freedom Festival. White’s name graced the cover of Billboard magazine while in her 20’s & has been on the cover of Pollstar Magazine, the trade publication for the concert & live music industry. White is a Billboard Women in Music Top Executive w/ her work has additionally been profiled in Forbes, Fast Company, Bloomberg, Rolling Stone, CNN, Fox Business, Vox, Huffington Post, Pitchfork, Relix, The Fader, Stereogum, Alternative Press, ESPN & more. White is a regular speaker at music industry events around the globe.

About Marc Brown

Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables the sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.

His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.

Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.

Marc currently lives and works in Stockholm, Sweden.

Free registration here!

The post #HowWeListen Live: In Conversation with Emily White (Bestselling Author / iVoted / Collective Entertainment) appeared first on Byta Blog.

Navigating Music Copyright with AI

Featuring: Virginie Berger, Thomas Guillaud, Ben Porter, Moderated by Marc Brown

Music and Technology’s Front Line

In an era where the line between originality and infringement blurs, the battleground of music copyright demands new warriors. For 90 minutes, “Navigating Music Copyright with AI” invites you to the forefront of this struggle, exploring how the cloak of emerging technologies like AI deepfakes and unlicensed covers are outsmarting traditional safeguards.

Why Are We Falling Behind?

Explore the limitations of audio fingerprinting and Content ID systems, and discover how the shadow of AI-generated content is casting a long and undetectable presence over the music industry.

Craft Solutions for Tomorrow

Venture beyond the limitations of today’s detection methods. Engage with our guest speakers as we carve out the future of copyright protection using AI’s cutting-edge capabilities, and arm yourselves with the tools for a sustainable future.

Join the Vanguard

After our deep dive, stick around for an interactive Q&A session moderated by Byta’s Marc Brown. This isn’t just about understanding this new battlefield; it’s about shaping the strategies that will lead music to victory.

Are You Ready?

The future of the music ecosystem has come to a crossroads, and your participation is crucial. “Navigating Music Copyright with AI” is a call to arms for everyone who believes in the power of music and innovation.

Our Guest Speakers:

Virginie Berger:

The Chief Business Development and Rights Officer at MatchTune. Virginie is a seasoned international executive with over 20 years of experience in the music and tech industries, adept at navigating the ever-evolving intersection of music and technology. Recognized for expertise in entertainment marketing, driving global expansion strategies, forging crucial partnerships with industry leaders, spearheading business development initiatives, pioneering rights innovation, and leading digital transformations. Passionate about fostering collaboration and innovation among music organizations, artists, and startups.

Thomas Guillaud 

Marketing Director @ MatchTune | Former Universal Music Group. Thomas has a diverse range of work experience in the music industry. Thomas started their career as a Concert Production Intern at Live Nation Entertainment, where they assisted in coordinating various concerts and a major music festival. Following internship roles at Live Nation & Bandsintown, Thomas joined Universal Music Group in 2018 and ascended to the role of Audience Growth Manager. During five years with the company, he spearheaded digital strategy & audience growth campaigns for iconic artists such as The Beatles, Bob Marley and Elton John.

Thomas joined MatchTune in early 2023 as Marketing Director. During this time, his leadership of the business’ entire marketing arm has helped amplify & widen its influence in the music industry.

Ben Porter

Marketing Associate @ MatchTune. Ben P. began their work experience at TOPSHOP TOPMAN in August 2018 as a Sales Advisor, where they worked until August 2019. Ben then joined MatchTune in May 2022 as a Digital Marketing Intern and later transitioned to the position of Digital Marketing Associate in November 2022. From 2019 to 2022, Ben attended the University of Leeds in the United Kingdom, graduating with first-class honors in a Bachelor of Arts (BA) degree in English Language and Linguistics.

Ben joined MatchTune in May 2022 as a Digital Marketing Intern and later transitioned to the position of Digital Marketing Associate in November 2022. During nearly two years with the company, Ben’s multifaceted contributions have included spearheading social strategy, creating brand content, and coordinating marketing copy.

Marc Brown

Marc is the founder of Byta / byta.com. Run as a distributed team across three continents. His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries.

Live online via Zoom & Free to Sign Up

About MatchTune

Empowering Creativity Through AI Innovation: 

Founded in 2017 by renowned jazz musician André Manoukian and serial entrepreneur Philippe Guillaud, MatchTune is a pioneering music technology company headquartered in Paris and Los Angeles. With a diverse product suite of revolutionary software tools, MatchTune’s mission is twofold: leveraging AI algorithms to safeguard music artists against copyright infringement, while simultaneously redefining and optimizing the creative process for content creators. For further details, visit https://www.matchtune.com/.

About Byta

Create. Promote. Discover. 

Launched to highlight the nuanced challenges artists and their teams face when trying to negotiate the music ecosystem. Byta is more than just a music-sharing app. It simplifies the secure exchange of digital audio, by helping artists, their teams and collaborators share streams and downloads quickly and securely. Byta is unrivalled in taking advantage of audio files’ unique properties – reading and writing file metadata, converting file formats and delivering fast yet secure streaming. Byta’s goal is to provide the tools and knowledge needed to move creator’s careers forward.

https://byta.com/what-is-byta

The post Navigating Music Copyright with AI appeared first on Byta Blog.

Navigating the Metaverse: The Convergence of Music & Gaming 

Wednesday 10th April, 9am PT / noon ET / 5pm BST (UK)

Live online via Zoom: Free registration here!

Our next guest is Roman Rappak the Co-founder & Chief Creative Officer (CCO) of music and gaming platform Ristband & frontman of the electronic alternative band Pivots (formerly Miro Shot).

“I run my band like a startup and I run my startup like a band”

Rappak has directed award-winning short films, soundtracked games and scored films, released and toured two full-length albums with his previous band Breton (FatCat / Warp), as well as creating immersive cinema experiences that toured from the BFI London to the ACMI Australia. His band Pivots (formerly Miro Shot) created the world’s first XR live music concert, touring art galleries, venues, cinemas, warehouses and festivals in the UK, France, Germany, Dubai and Holland, from the Institute of Contemporary Art in Amsterdam (CBK) to the Barbican in London. They premiered their US show at the Official Future x Music stage at SXSW 2022. Rappak was tipped as one of Music Ally’s ‘Ones To Watch’ in music and technology in 2022. His band Pivots is currently touring and releasing new music. 

Ristband was launched in 2021 when the founders received a grant from Epic Games in recognition of their innovation excellence, pushing the boundaries of game engines to create live story worlds, and bridging the gap between physical events and digital spaces. In 2023, Ristband won the SXSW Audience Award for their official Future x Music hybrid event, and Ristband’s founders have respectively been recognised by IQ Magazine as one of the live music industry’s most visionary professionals and by Music Ally as “one to watch in the music and gaming space.” In 2022, Ristband won ‘Best Designed Metaverse’ at the Paris Metaverse Summit.

#HowWeListen Live: In Conversation is a monthly free live and online one-on-one interview event. Each event features an in-depth one-on-one interview with someone from deep within the music ecosystem by Byta founder Marc Brown. Our next event is a conversation with Roman Rappak which looks at the convergence of games, gaming and music.

Key takeaways will include:

• New Revenue Streams: The integration of music into games. 
• Expanding Audiences: Video games provide musicians with access to vast and diverse audiences worldwide.
• Brand Building: Collaborating with video games allows artists to build & strengthen their brand.
• Creative Collaborations: unique opportunities for creative collaborations.
• Live Virtual Performances: potential for live performances within game environments.
• Music as an Integral Element of Gaming: Music can enhance the narrative, drive emotional engagement, and create immersive experiences.
• Cross-Promotion Opportunities: shared marketing efforts and exposure to new audiences.
• Innovative Distribution Channels: an innovative distribution channel, debut songs within games, etc.

About the Event

The series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing fun and insightful Q&A along the way!

#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.

Event Format

An introduction will introduce industry insights & Byta updates and tips on what you can do yourself to better increase the chances of your success. 

Followed by an in-depth one-to-one conversation. 

About Byta

Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, converting file formats and delivering fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.

About Roman Rappak:

Roman is the co-founder and Chief Creative Officer (CCO) of the music and gaming platform Ristband. He writes and performs in the band Pivots (formerly Miro Shot). As a filmmaker he has directed short films, documentaries and music videos for artists such as Sinead O’Connor and Charlotte OC, winning short film awards and screening films at international film festivals. With his first band Breton, Roman released two full-length studio albums, toured the world, performing at festivals in front of 10k capacity crowds, as well as empty rooms and badly organised parties in warehouses and cinemas in Europe and the US.

Roman began working on immersive live music events with bands and orchestras with a show called “Surrounded” at the BFI London and the ACMI in Melbourne, which led to the start of his new music project Pivots (formerly Miro Shot). They are the first band to have performed mixed reality live concerts at the Institute of Contemporary Art in Amsterdam. Their debut album “CONTENT” was released in May 2020, with our live XR concerts, exploring the themes of data, technology, gaming, and online culture as a modern narrative of this digital era. The band is an open collective of musicians, coders, filmmakers and designers who created the world’s first immersive multi-sensory live VR/AR concert.

About Marc Brown

Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables the sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.

His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.

Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.

Marc currently lives and works in Stockholm, Sweden.

Free registration here!

The post #HowWeListen Live: In Conversation with Roman Rappak (Ristband) appeared first on Byta Blog.