#HowWeListen Live: In Conversation with Mike Warner (Author & Founder, Work Hard Playlist Hard)
‘Streaming: Tools for Musicians to Succeed‘
Tuesday, March 28th, 12 PT / 3 pm EST / 8 pm GMT
Live online via Zoom
Free registration here: https://byta.co/hwl-live-mike-warner
Our next guest is best-selling author Mike Warner, founder of Work Hard Playlist Hard – The DIY playlist guide for Artists and Curators. Mike is also the Head of Editorial Marketing Partnerships for North America at Believe, the global music distributor. As the go-to authority at the forefront of the digital music world, for all things streaming, ask Mike Warner!
Mike Warner is an independent artist, educator, author, speaker, music executive, curator and the go-to person when it comes to playlist strategies on music streaming services. All of his experiences in the music ecosystem informed the writing of his acclaimed book, Work Hard Playlist Hard in which he teaches artists at any level how to grow their audience on streaming services through profile enhancement, data analysis, automation and creating value as a curator. Mike likes to set the record straight as far as what playlists really can do for artists’ careers. Mike will discuss how he made his way into his position at Believe and how music streaming became his big focus. Also, there will be some tips and tricks on customizing your artist profiles on DSPs; building a playlist and growing followers, pitching to independent curators, and releasing music catered to playlists.
Based on the success of the first two editions of Work Hard Playlist Hard, Mike has expanded the world of WHPH into a full online blog workhardplaylisthard.com and a podcast series Streamline With Mike Warner.
#HowWeListen Live: In Conversation is a monthly online event that will be presented in two parts:
- A workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder Marc Brown.
- An in-depth conversation with Mike Warner about how playlists have affected and perhaps taken over the music ecosystem. He will discuss growth hacks for TikTok and Twitch & new artist tools for YouTube, plus how best to optimise playlists so your music gets heard.
About the Event
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing fun and insightful Q&A along the way!
#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
Key takeaways:
- Playlist strategies on music streaming services.
- How best to customise your artist profiles on DSPs.
- Growth hacks for TikTok & Twitch.
- Growing followers organically.
- How to pitch to independent curators.
- How to release music that caters to playlists.
- What do artists at every level need to know?
- Developing a strong marketing plan.
- Biggest challenges for artists trying to get heard today.
Free registration here: https://byta.co/hwl-live-mike-warner
Event Format
#HowWeListen Live (part 1):
The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large-scale projects. Some of the topics he will touch on include artists’ teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success.
#HowWeListen In Conversation (part 2):
Each event features an in-depth one-to-one conversation. This time around we have best-selling author Mike Warner, also the Head of Editorial Marketing Partnerships, for North America with the global music distributor Believe. Mike Warner is an independent artist, educator, author, speaker, music executive, curator and the go-to person when it comes to playlist strategies for musicians at every level.
About Byta
Byta (“Bee-tah”: the Swedish word for exchange) is unrivalled in taking advantage of the unique properties found in audio files. By simplifying the reading and writing of file metadata, conversion of file formats and delivery of fast yet secure streaming, the platform enables everyone to send and receive digital audio in a clean, simple and secure way. Byta has also launched #HowWeListen, a not-for-profit organisation that complements the company’s ultimate goal: providing artists and their teams with the tools and knowledge needed to move their careers forward.
More about Mike Warner: As an educator, author, speaker, music executive and leader, Mike’s work has gained him recognition among his peers as the go-to authority at the forefront of the digital music world. An independent artist himself, Mike understands the challenges facing artists today better than anyone.
Australian-born Mike Warner is one of the leading experts in the world of streaming music. Mike has held many roles in music over the past 20 years. Currently, he is the Head of Editorial Marketing Partnerships, in North America, with global music distributor Believe. Prior to Believe he was the Director of Artist Relations at Chartmetric. Mike has shared his insights on many stages, from guest starring on numerous podcasts and appearing live on CNBC to speaking at the music industry’s largest conferences including SXSW, NAMM and ADE.
Based on the success of the first two editions of Work Hard Playlist Hard, Mike has expanded the world of WHPH into a full online blog workhardplaylisthard.com and a podcast series Streamline With Mike Warner. He also collaborated with industry friend Erika Parr to translate the book into Spanish, launching in mid-2023.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across three continents, Byta enables sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.
His extensive music business background and considerable digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist-owned label, during the mid-90s. After working in A&R at the legendary London indie, Creation Records, and then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over ten years, Marc worked with an impressive list of indie rock luminaries, including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon, and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.
Free registration here: https://byta.co/hwl-live-mike-warner